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From a MENTION to a HEADLINE

From a MENTION to a HEADLINE. FACILITIES. BOOKS. AUDIO BOOKS. INTERNET. NEWSPAPER & MAGAZINES. PHOTOCOPY. WHAT DO YOU WANT?. Campaign Objectives. Key Focus. We want our LOCAL communities to use our LIBRARY and its RESOURCES. How Can We Achieve Our OBJECTIVES?.

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From a MENTION to a HEADLINE

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  1. From a MENTIONto a HEADLINE

  2. FACILITIES BOOKS AUDIO BOOKS INTERNET NEWSPAPER & MAGAZINES PHOTOCOPY

  3. WHAT DO YOU WANT? Campaign Objectives Key Focus We want our LOCAL communities to use our LIBRARY and its RESOURCES

  4. How Can We Achieve Our OBJECTIVES?

  5. WHAT is our LIBRARY? DICTIONARY: A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or…A collection of books and periodicals held in such a building or room. INFORMATION & KNOWLEDGE

  6. WHAT is its PURPOSE? SPACE RESOURCES PEOPLE • “Librarians need to KNOW THEIR LOCAL COMMUNITY INTIMATELY, they need to be able to point people in the right direction over a variety of personal and community needs.” • “Remember the role of the library professional; they are an INFORMATION PROFESSIONAL and are very important in today's information world” • “A library is a MIND-NOURISHING place for people of any age” • “A NATURAL FOCAL POINT FOR THE MEETING OF MINDS.” • “A Place for people to MEET and SHARE and LEARN together” • “A REPOSITORY FOR LOCAL HISTORY” • “A Library offers education, FREE ACCESS to all sorts of books, magazines, music and movies that we could never afford to buy!” • “It is a SAFE PLACE to meet friends, use the internet or get help with school assignments.”

  7. WHO are our CLIENTS?

  8. What SERVICES can we provide? BOOKS NEWSPAPERS AND MAGAZINES INTERNET EXAM SUPPORT PHOTOCOPY JOB SEEKING EVENTS

  9. What TOOLS do we need? Basic letter of Introduction Bio & photo(Head & Shoulders) Professional photos of space & equipment Brochure of Services Website Social Media Accounts (Facebook, Twitter & Instagram)

  10. Cost effective marketing PLATFORMS? PUBLIC RELATIONS – Word Of Mouth WEBSITE SOCIAL MEDIA • EVENTS: • Workshops • Book clubs

  11. Basic Marketing ROLL-OUT plan?

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