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E. Laurent - KM alTimeTre - La Poste - ESSEC 2005

Workshop SIGECAD ’05 CoP La Poste - KM alTimeTre A KM experience with salesmen between CoP and Storytellings. E. Laurent - KM alTimeTre - La Poste - ESSEC 2005. Workshop SIGECAD ’05 CoP La Poste - KM alTimeTre.

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E. Laurent - KM alTimeTre - La Poste - ESSEC 2005

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  1. Workshop SIGECAD ’05 CoPLa Poste - KM alTimeTreA KM experience with salesmenbetween CoP and Storytellings E. Laurent - KM alTimeTre - La Poste - ESSEC 2005

  2. Workshop SIGECAD ’05 CoPLa Poste -KM alTimeTre - Postal Bank : context of an experience - Definition of CoP - CoP and Organization - CoP and Strategy

  3. Storytelling Postal Bank, context of an experience River Diagram Field Realization CoP

  4. Field Realization • 140 accompaniments sale / year • => a custumer - a salesman - a coach • briefing - debriefing • a learning organization • on the basis of experience • I know => I do

  5. River Diagram • a picture that aggregates all the individuals scores • maxi and mini scores • the large K sharing opportunity Collison and Parcell

  6. CoP • 7 persons + wild card • face to face meetings : 1 week / 2 • to assure the viscosity of K • in a space of time agreed • a Ba • from documentation to discussion • integration and production of K

  7. Storytelling • the access to K • concrete memory # reflexion • ‘ lived effective action ’ P. Vermersch • elicit positive stories • delivering all 3 days • here and now

  8. Definition of CoP - Groups of people who share a - Groups of 7 persons concern - Set of problem - A daily problem during last 15 days - Interacting - 2 hours /face to face/games - Time together - 1 week / 2 - Explore ideas - # strategic priorities - A body of common K, pratices - 60 salesmen, the same goals- A common sense of identity - salesmen who want to learn together

  9. Definition of CoP - The CoP Productivity / Learning / Innovation interactive and adapted to change - Teamwork Really open to the others ?- Project Team A beginning, an end.- Task Force Urgency To mobilize people with a clear goal - Autonomous W. Group Explore ideas, but really connected with a research of results ?

  10. CoP and Organization Bootlegged - Getting resources : - the ‘ how ’ of the 10 best salesmen on 6 strategic indicators- a KM spider : a clic to access to K - from the bottom - from results - here and now : all 3 days - a guide : Just in time - Just enough - Just for me(CEFRIO)

  11. CoP and Organization Bootlegged - Having an impact :- 6 years : 1999 - 2005 ...- it generates results, visible results- KM alTimeTre : a lever to realize goals - trust between salesmen- salesmen not alone in their own world

  12. CoP and Organization Bootlegged - Keeping hidden :- a web site with 200 members but … salesmen haven ’t connexion on work- a geographic impact, with the problem of the ‘ not invented here ’

  13. CoP and Organization Bootlegged - Gaining legitimacy - the CoP exists !- the recognition of salesmen and managers - a wellspring of K dixit salesmen- an external recognition of Postal Bank

  14. CoP and Organization Formal Recognition -get out of a geographic recognition - local K to global K- a springboard to assure the constellation of CoPs- formal recognition : is it really field recognition ? - the loss of the link with outlaw + -

  15. CoP and Organization Formal Institutionalization -the validation of CI in SECI Socialization + Externalization : bottom-up OK Combination + Internalization : top-down SE + CI = KM - the same productivity of new ideas ?- convergence and divergence ? + -

  16. CoP and Organization Formal Evaluation - individual : professional reputation, trust between employees, ready to interact- community : a context favourable with the free expression - organization : quality of communications to realize projects and time saved. Millen, Fontaine, Muller 2002 - don’t kill the ‘ future - present ’ scenarios + -

  17. CoP and Strategy Recognized and treated as strategic resources ?- not yet ... Integrated in the process of establishing organizational strategy ? - hum ...

  18. CoP and Strategy Cultivating CoP at the interorganizational project team, a new solution to the well-known problem of ‘ competition and cooperation ’? - with the systemic approach : to reason in objective to reach rather than in problem to solve - if the CoPs emphasize the constant re-birth of expertize

  19. CoP and Strategy How the result of innovation achieved by the interorganizational CoP be shared and distributed ? - shared with the right to test- shared with the right to fill the knowing - doing gap - shared with core competencies in a context - distributed with storytelling

  20. KM - alTimeTre :http://www.mayeticvillage.fr/kmaltimetreIdentifiant : ESSECLogin : ESSECAccès valable jusqu ’au 31/07/05 E. Laurent - KM alTimeTre - La Poste - ESSEC 2005

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