Pocky Gram Project VP

Jul 18, 2014

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Pocky Gram Project VP . JiYoon Park Jane Yoon. Survey. Taste vs. Amount Sold. Marketing Strategy. Poster – Most Effective advertisement Survey monkey Club identity – increase amount sold. Economics. Supply fixed Limited potential buyers Flavors were limited No loss

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Pocky Gram Project VP

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Pocky Gram Project VP JiYoon Park Jane Yoon
Survey

Taste vs. Amount Sold
Marketing Strategy • Poster – Most Effective advertisement • Survey monkey • Club identity – increase amount sold
Economics • Supply fixed • Limited potential buyers • Flavors were limited • No loss • But demand increased • Couldn’t sell more
Trend • No 1st and 2nd round • But same trend as last year • 4 Days of Sale • First: Friends bought the most • Last: Everyone else