1 / 23

History of Telenor

INTERNATIONAL BACKGROUND Pioneer mobile Company Largest Provider of communication in Norway Great Expansion of Shares in Stock Exchange Good Relationships with Customer in all over Europe World Leading Company in Satellite Communication. History of Telenor. History of Telenor (Cont…).

pleroy
Download Presentation

History of Telenor

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTERNATIONAL BACKGROUND Pioneer mobile Company Largest Provider of communication in Norway Great Expansion of Shares in Stock Exchange Good Relationships with Customer in all over Europe World Leading Company in SatelliteCommunication History of Telenor

  2. History of Telenor (Cont…) HISTORY OF TELENOR IN PAKISTAN • Acquiring a license in April, 2004 • Covering the Area • Quality Services • Interconnect Agreements • LDI Unit • Call Centers

  3. Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value. Vision

  4. Create Value Expanding Market Share Strong Commitment with society Creation of Profitability & market growth Introduction of an Advance technology Freedom of Choice Goals

  5. Core Values • Dynamic • Innovative • Responsible

  6. Principle Based Relationships Top Priority to Customers Customer Services Active Response Improved Services Good & long-lasting relations with franchises. Relationship Marketing

  7. Political Factors Economic Factor Socio cultural Factors Technological Factors Pest Analysis

  8. Strengths Weaknesses Opportunities Threats Swot Analysis

  9. Portfolio of Telenor • GPRS • WAP • MMS • SMS • Missed Call Alerts • Video Conferencing

  10. Segmentation • Demographic Segmentation • Behavioral Segmentation

  11. Product or Services Price Place Promotion Marketing Mix

  12. Summer offer

  13. Main Goals Of Marketing Plan • Quality Services • Uniqueness • Nominal Price • Coverage in all Areas of Country • Heavy Budgeted Marketing • Attacking Strategy

  14. Current Market Structure • Sale Background • Cost structure • Profit • Market & Competitor • Channel

  15. Opportunities & Issue Analysis • New opportunities • Issue Affecting the Organizational Attainment of Goals • Lack of customer satisfaction • Financial management • Technological Advancements • Connectivity and Availability

  16. Marketing Strategy • Gather and analyze information • Creation of strategies • Strategic planning • Evaluating market segments

  17. Major Objectives • Increased sales volume • Increase in market share • Increase in profit. • Decrease in various costs • Increase in number of users

  18. Target Segments • For prepaid connections • For post paid connections • Positioning according to segments • Telenor’s positioning strategy in Pakistan • Pricing strategies • Telenor’s Action Program • Action plan of Telenor in Pakistan

  19. Financial Projections • Total first year’s sales • Average whole sale price • Expected sales • Target profit margin • Quarterly basis • Functions of Financial Projections • Implementation controls

  20. Contingency Plan • Change of strategies • Change in management • Change in prices • Change in outlook • Product development • Forward integration • Cost management • Termination of infamous service

More Related