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Mood.pk: Your Guide to Food Quality & Safety

Mood.pk is a mobile, map-based app that aggregates community reviews of restaurants and food vendors in Pakistan, aiming to raise the bar of the restaurant industry, maximize market efficiency, reduce unpleasant dining experiences, and promote healthy competition. With a rapidly growing smartphone penetration and a lucrative food retail industry, Mood.pk aims to incentivize early adopters, generate content, and collaborate with the public sector to standardize food safety standards.

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Mood.pk: Your Guide to Food Quality & Safety

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Presentation Transcript

  1. Our Team Faizan Khadijah Waqas Yahya Zahra

  2. Our Product

  3. Mission WHAT? Mobile, map-based app which aggregates community reviews of restaurants and food vendors WHY? • Raise the bar of the restaurant industry in Pakistan • Maximize efficiency and utility of the market • Reduce unpleasant and undesired dining experiences • Promote healthy internal competition and driving quality improvement within the consumer retail sector • Encourage consumer spending to bolster GDP and drive job growth

  4. Market • The Pakistani food retail industry had total revenues of $32.7 billion in 2013, and grew an average of 11.2% annually between 2009 and 2013 • For the middle and upper classes, eating out is a highly pervasive phenomenon and the 2nd most lucrative leisure activity after shopping • Smart phone penetration is 5-10% and rapidly growing • 110 million 3G/4G users expected by 2019 in a study by World Startup Report

  5. Competitors

  6. Business Model Operational Strategy • Generate content and get critical mass • Incentivize early adopters to generate content Marketing • Use targeted Google and Facebook ad platforms • Encourageinfluencers, celebrity foodies and bloggers to generate reviews • Partnerships with Google Reviews, EatOye, FoodPandaetc.

  7. The App

  8. Social Media

  9. What’s Next • Mood.pk is the first step to establishing a significant user base that cares about food quality and food safety. By mobilizing regular restaurant-goers, we can eventually track incidences of food poisoning and unsafe food practices • Collaborate with public sector to standardize food safety standards

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