Effective Writing: Engagement, clarity, and good supporting information.

1. Effective Writing: Engagement, clarity, and good supporting information.

2. Engagement Engagement=Getting the Reader’s Attention How? Show that the work is important to them. or at least interesting

3. For Example: “In consideration of your company’s presently limited returns in the Korean market, we make the following recommendations: …” or “As research shows, company’s with good cooperation earn better profits. That is why we took the time to lay out the following plan to improve cooperation in our company.”

4. Creating a Clear Argument • Organize your information (last lecture) • Create an outline.

5. Example Outline Main Point (In introduction):…………………....................... supporting point 1-…………………… supporting point 2-…………………… supporting point 3-…………………… Conclusion………………………..

6. Example Outline Main point: Our company would benefit from activities that improve cooperation within the company. • Our company’s level of cooperation is low. • Other companies have benefited from programs that improve cooperation. • There are many cooperation improvement programs that would work well in our company.

7. Body paragraph/part outline • Our company’s level of cooperation is low. -department complaints -survey (调查）results -comparisons with other companies

8. Supporting Information • Facts not feelings or guesses • Supported with analysis

9. Body paragraph/part evidence outline • Our company’s level of cooperation is low. -department complaints -survey (调查）results -comparisons with other companies

10. Body paragraph/part • Point of paragraph • Supporting Information • Analysis • Transition

11. Good Supporting Information “department complaints” “The headquarters has received 24 cooperation related complaints from the heads of departments in the last four months.”

12. Good Supporting Information “survey (调查）results” “In a survey done just last month, 82 percent of company employees complained that a lack of willing cooperation made work difficult.”

13. Good Supporting Information “comparisons with other companies” “In the same survey (调查）described above, in the average company only 20% of employees complained about major cooperation problems.”

14. Analysis (分析） Show what the evidence means for your main and supporting topics.

15. Analysis (分析） • Example: • ….. What all the above information suggests is that our company is facing a crisis of non-cooperation. Furthermore, considering the relative success of the average company, if we do not make efforts to improve cooperation we will continue to be at a competitive disadvantage.

16. Transitioning Between Paragraphs/Parts -Makes argument easier to understand. -Keeps reader from getting lost

17. Transitioning Between Paragraphs • At the end: “…. The situation is not hopeless, though, as other companies have had success with programs that encourage cooperation.” • At the beginning: “The problems our company faces are not uncommon as many other companies have struggled with them in the past….”

18. Homework • Read Chapter 3 of Munter