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Explore the benefits, conditions, and key aspects of a proposed European Environmental Technologies Verification (ETV) System, aiming to enhance competitiveness and sustainability in the global market. This system seeks to provide reliable performance information, minimize risks, and foster fair competition, benefiting technology suppliers, purchasers, investors, regulators, and policy makers. Discover the importance of industry involvement, market orientation, and stakeholder collaboration for the successful implementation of the ETV System in Europe.
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TOWARDS A EUROPEAN ETV SYSTEMTom VereijkenEUCETSA Tom Vereijken | Chairman, Eucetsa
Benefits of a European ETV System • Ambition of the different ETV projects: • “The European Commission wants to set up a European “Environmental Technologies Verification” (ETV) System in order to improve the competitiveness of European technologies on a global market.” Tom Vereijken | Chairman, Eucetsa
Benefits of a European ETV System (1) • For Technology suppliers: • Faster accreditation of the performance of innovative technologies • Easier access to financial investments • Promotion & marketing opportunities • Providing more chances for innovative technologies, enlargement of markets • Accelerated market acceptance Tom Vereijken | Chairman, Eucetsa
Benefits of a European ETV System (2) • For purchasers, investors, regulators, policy makers: • Reliable and comparable information • Minimised performance risks • Minimised investment risks • Well-informed sustainable investments, improving health and environment • Marketing: creating awareness with potential buyers • Fair competition Tom Vereijken | Chairman, Eucetsa
Conditions for success • Inclusiveness • Involvement of industry • Involvement of Member States • Branch associations • Market orientation Tom Vereijken | Chairman, Eucetsa
Involvement of the industry • Address concerns of the industry: • Continuous involvement of industry as expert stakeholders in the different stages of ETV • Difficult cost / benefit balances • Cost vs. quick process • Cost (time) vs. credible testing • Cost vs. size of accessible market • Cost vs. access for SME’s • Integration with other innovation leverages (e.g. demonstration projects) Tom Vereijken | Chairman, Eucetsa
Involvement of Branch Associations • Important role for branch associations in ETV systems • Generating feedback from the industry • Stakeholder involvement • Marketing of ETV • Challenging prejudices • Disseminating ETV results Tom Vereijken | Chairman, Eucetsa
Market orientation • Key issues for a market-driven ETV system: • Verification tests addressing effective consumer concerns • Involve consumers/users as stakeholders • Profitability of ETV for technology suppliers • Market study on sales impact of 10yr. ETV USA / Canada • Need for EU funding? • Guarantees for the credibility of the system • Efforts to enlarge the ETV acceptance area • Promotion of the system to a wide public Tom Vereijken | Chairman, Eucetsa
Conclusion • A successful and useful ETV Europe: • Offers great commercial opportunities for innovative technology suppliers and other stakeholders • Means an important step towards sustainable development • However there are important conditions to be taken into account • Participation from the industry • Market-driven • Additional promotion and market studies needed • Acceptance and harmonisation of the system Tom Vereijken | Chairman, Eucetsa