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ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT

ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT. A brief tutorial. What we will cover:. Acquiring Images Best Practices Optimizing for Web Optimizing for Print Where to Get Help Q & A. Step 1: Options for choosing your photo. Image Resources. Use your own images

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ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT

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  1. ALL YOU EVER WANTED TO KNOW ABOUT PREPARING IMAGES FOR WEB & PRINT • A brief tutorial

  2. What we will cover: • Acquiring Images • Best Practices • Optimizing for Web • Optimizing for Print • Where to Get Help • Q & A

  3. Step 1: Options for choosing your photo

  4. Image Resources • Use your own images • images.ucmerced.edu • Stock photography • Multimedia Coordinator - Veronica Adrover vadrover@ucmerced.edu

  5. Best Practices • Avoid clip art if possible • Keep the photographic style the same • Always keep in mind the UC branding • Never use images that don't belong to you or the UC • Avoid small, pixelated photos • Optimize - optimize - optimize • Request a photo shoot • Use hypens (-) instead of underscores (_) in filenames for search engine friendliness and readability • Contact Communications for help, we are here to assist you :)

  6. Using Photoshop to Optimize Your Photographs • For Web

  7. Adobe Photoshophttp://software.ucmerced.edu • Industry standard • PS Elements – Inexpensive, only $31.56 • Well documented; lots of tutorials available

  8. Photoshop Optimize Steps • File > Open • Image > Image Size: Reduce to 72dpi and 525 pixels width • File > Save for Web: Select JPEG format, reduce Quality to 70-100k file size using slider – find a balance between quality and file size in this range

  9. Optimize Steps for Web Use • Open photo in Photoshop • Reduce image resolution (dpi) to 72 • Reduce image dimensions; 525 pixels width for full width, otherwise resize to desired in PS • For custom sliders (not photographs), 450 x 300 pixels are the proper dimensions • Save as JPEG, 70-100k is optimized. • Use Drupal to upload to your site

  10. Using Photoshop to Optimize Your Photographs For Print

  11. Optimize Steps for Print Use • Open photo in Photoshop • Resize image resolution to 300 (dpi) • Convert color format from RGB to CYMK • Save as .TIF or .EPS; absolutely no JPEGS (jpegs are for web)

  12. Overview • Use only photos owned by you or the UC • Download Adobe Photoshop Elements • Optimize for Web: 72dpi, max width 525px • Optimize for Print: 300dpi, CMYK color mode, save as TIF or EPS • Ask us for help • FAQ’s available at communications.ucmerced.edu

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