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Voices During a Time of Choices: Call to Action!. Why Advocacy within your Mentoring Program is Vital. Introductions. Mai-Anh Kapanke, Associate Director Nicki Patnaude, Public Policy Graduate Intern Panel Jane Eastwood, Education Director for Mayor Coleman’s office—St. Paul, MN
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Voices During a Time of Choices:Call to Action! Why Advocacy within your Mentoring Program is Vital
Introductions • Mai-Anh Kapanke, Associate Director • Nicki Patnaude, Public Policy Graduate Intern Panel • Jane Eastwood, Education Director for Mayor Coleman’s office—St. Paul, MN • Paul Meunier, Former Mayor of Ham Lake, MN • Dan Solomon, Field Representative for Senator Al Franken—St. Paul, MN Mentoring Partnership of Minnesota, 2011
What is Grassroots Organizing? • A political practice to create social change • Based on the power of the people to take collective action on their own behalf Mentoring Partnership of Minnesota, 2011
7 Pillars of Successful Grassroots Communication • Pillar 1: Believe you can make a difference! • Pillar 2: Start early and get organized. • Pillar 3: Make it personal. • Pillar 4: Tell your story well. • Pillar 5: Timing is everything. • Pillar 6: Work with staff. • Pillar 7: Who we elect matters. Source: John Kaul, Capital Gains, Inc. Mentoring Partnership of Minnesota, 2011
Why should I meet with my legislator? • Face-to-face meeting = higher priority for your concerns • More meetings with your group, more likely the Legislator will remember you when it’s time to vote on a bill • Plants the seeds for a relationship – possibly long-term Mentoring Partnership of Minnesota, 2011
10 Steps to Holding Effective Discussions with Elected Officials • Introduce yourself (as a constituent!) • Identify your organization • Thank them for meeting with you • Mention why you are there • State your purpose • Briefly explain talking points & rationale • Ask for their support • Thank them for support • Let them know you will stay in touch • Leave talking points handout with them Mentoring Partnership of Minnesota, 2011
Relationships are important • Seek to establish and cultivate a relationship with your legislators • Legislators know that building relationships with constituents will help pass their legislation and aid their re-election • Since so few make this effort, the communication from you and others in your group can make a big difference Mentoring Partnership of Minnesota, 2011
Now it’s time to play… Name That Politician! Mentoring Partnership of Minnesota, 2011
Name this former Governor. Governor Jesse Ventura Minnesota Youth Policy(ies): • Eliminated Children’s Cabinet—direct voice for children and youth programs to the governor Mentoring Partnership of Minnesota, 2011
Name this former U.S. Representative. Congressman Tom Osborne Nebraska Youth Policy(ies): • Original leadership for the bipartisan Congressional Mentoring Caucus (2002-2006) Mentoring Partnership of Minnesota, 2011
Name this U.S. Senator. Senator Mary Landrieu Louisiana Youth Policy(ies): • Co-chairs the Senate Caucus on Foster Youth • Introduced Foster Care Mentoring Act of 2009, reintroduced in 2011 Mentoring Partnership of Minnesota, 2011
Name this U.S. Representative. Congresswoman Betty McCollum Minnesota Youth Policy(ies): • Current co-chair for the bipartisan Congressional Mentoring Caucus • Expressed support numerous times for designation of January as National Mentoring Month Mentoring Partnership of Minnesota, 2011
Who are your legislators? • State House of Representatives? • State Senate? • U.S. House of Representatives? Find out here: MN: Minnesota legislature IA: Iowa Legislature NE: Nebraska legislature NY: NY SenateNY Assembly SD: South Dakota legislature MS: Mississippi legislature Mentoring Partnership of Minnesota, 2011
Using the Media for Your Cause • Write good press releases, editorials = good • Making sure decision makers see every piece of your good press = better! • Use social media • Contact lead staff for the issue to inform and pass along good press Mentoring Partnership of Minnesota, 2011
Effective Use of MediaSave Service • In 2011, House Budget proposed to cut funding for national service-based programs (i.e. AmeriCorps, Foster Grandparents, Teach for America, Habitat for Humanity, City Year, JumpStart, etc.) • AmeriCorps alum in Boston launched Save Service Campaign to ensure full funding for Corporation of National and Community Service Programs • “Call Day”, March 15 & September 15 • “District Office Drop-by” Day, August 10 • Launched social media initiative, using facebook and Twitter, to connect with alumni, stakeholders, etc. Mentoring Partnership of Minnesota, 2011
Effective Use of MediaLittle Red Wagon • Non-profit formed in 2005 by then-7 year old Zach Bonner in response to Hurricane Charley (FL) • Walking across America to “help kids in distressed situations” • “24 Hours” sleep-outs and back-pack stuffing for homeless youth • Received Presidential Call to Service Award from Pres. George W. Bush for achievements • Successfully accesses media on a variety of levels (news, web, print, social networking) to reach stakeholders Zach Bonner Video Mentoring Partnership of Minnesota, 2011
Policy & Advocacy Resources • www.mpmn.org/takeaction • http://www.minnesotanonprofits.org/mcn-at-the-capitol • http://www.mentoring.org/get_involved/advocate • http://www.youthtoday.org/index.cfm • http://www.sasanet.org/curriculum_final/downlaods/CA/Working%20Papers%20&%20Case%20Studies/WP1%20-%20Advocacy_Skills.pdf Mentoring Partnership of Minnesota, 2011
Words of Wisdom “Information is a commodity…if you don’t engage, they won’t respond.“ -Fred Cavazza Social Media / Web Consultant Mentoring Partnership of Minnesota, 2011
Words of Wisdom "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.“ -Margaret Mead Mentoring Partnership of Minnesota, 2011