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June 2014

June 2014. Who we are. Rising american electorate. Youth 18-29, new citizens, voters of color, low income, female RAE Voters accounted for - 81% of population growth in the US between 2000 and 2010 and… 95% percent(!) between 2008 and 2010 .

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June 2014

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  1. June 2014

  2. Who we are

  3. Rising american electorate Youth 18-29, new citizens, voters of color, low income, female RAE Voters accounted for - • 81% of population growth in the US between 2000 and 2010 and… • 95% percent(!) between 2008 and 2010. • Now represent over half of eligible voters

  4. A CHANGING ELECTORATE US Census Voter Registration and Voting Survey

  5. Who votes matters The Party of Non-Voters – Pew Research 2010

  6. Who Votes Matters Who Votes Now: Demographics, Issues, Inequality, and Turnout in the United States, Leighley and Nagler, 2013

  7. Why nonprofits – why voting • Stronger Nonprofits: Nonprofits whose communities vote have greater access and clout • Active Citizens: People who register to vote are more likely to connect with neighbors and contact elected officials • Nonprofit Reach: We reach people campaigns can’t and have an impact on turnout when we do Why Voting

  8. 2012 Evaluation

  9. Nonprofit Voters a Diverse Group Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population. Quant

  10. Nonprofit voters had high turnout Nonprofit Voters outperformed their counterparts in the general population by 6 points.

  11. By race and ethnicity Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.

  12. Engaging voters at your ywca • Personal: In-person appeals work best • Timing: Closer to election (Aug-Election Day) • Integrate: Classes, events, services • Motivate: Your issues, your asking • Celebrate: Make Election Day special

  13. National Voter Registration Day National Voter Registration Day is September 23

  14. Nonprofit vote resources

  15. info@nonprofitvote.org 617.357.VOTE (8683) www.nonprofitvote.org Nonprofit VOTE 89 South Street Suite 203 Boston, MA 02111

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