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Trading Diamonds for Clubs: The Impact of a Cover Charge on Social Interaction

Explore the impact of cover charges on social interactions within music club settings and the influence of cultural norms through symbolic cues and altercasting dimensions. Delve into the dynamics of alcohol prices, altercasting, and the phenomenon of moshing, shedding light on counterintuitive interactions and cognitive dissonance.

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Trading Diamonds for Clubs: The Impact of a Cover Charge on Social Interaction

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  1. Trading Diamonds for Clubs:The Impact of a Cover Charge on Social Interaction Jesse Fletcher

  2. Purpose • Interactions taking place within a music club setting • The intersection between institutions and crowds • Emergence vs. Predictability • Attract individuals to pay for entry • Invoke cultural norms through Symbolic Cues • Norms affect interaction • “Interaction effect”

  3. Counterintuitive Interactions • Cover Charge • Alcohol Prices • Cheering for Unknowns • Moshing

  4. The Troubadour • “An historic venue for established and developing musical and comedic acts.” • Intimate Knowledge • Physical Setting

  5. Collective Altercasting • Goffman (1959): Altercasting • Collective/Corporate • Attract (CREATE!!!) Customers • Symbolic Cues • Invoke Culture • Generate Value

  6. Dimensions of AltercastingWeinstein et al (1963) • Structural Distance • Posted Rules • Relative Distance • Direction of Payment Nexus • Emotional Distance • Secondary Group Relationship • Support • Seeks support • Interdependence • ‘Viewers Like You’ • Degrees of Freedom • Acceptable activities

  7. Cover Charges(Paying for What’s Free) • Cast into “Patron” • Cognitive Dissonance • Re-entry • Chain Reaction • The Domino effect of Cog. Rebalancing • Interaction Effect • Symbolic Cues (Degrees of Freedom)

  8. Alcohol(Overpaying for what’s not free) • Miller, Brenda A et al. 2005. “Emerging Adults Substance Use and Risky Behaviors in Club Settings.” The Journal of Drug Issues 5:02 Pp. 357-378. • Characteristics of Setting • Scripts of Popular Culture • First Usage Rates • Culture of Risky Behavior

  9. Alcohol (cont’d) • Cavan, Sherri. 1966. Liquor License: An Ethnography of Bar Behavior. Chicago, IL: Aldine. • Defining the Situation • Regression to the Mean* • Routinized tasks and activities • Latitude of Behavior • Role Release • Self Indulgence • Manipulation of Social Space • Segregation • Lateral vs. Contrapositional • Milling Area* • Role Definitions

  10. Alcohol (cont’d) • Why? • Cognitive Dissonance • Captive Audience (Homans S/D) • Cultural Script • Cast into role with corresponding players

  11. Unwarranted Cheering(Excitement over the unknown and unanticipated) • Cultural Precept • Cognitive Dissonance • Manipulation of Social Space • The Sacred Stage • Cavan (1966): Defining Roles • Kelley’s Attributional model • Time, Context, Consensus

  12. Moshing • What is Moshing?

  13. Moshing

  14. Moshing (cont’d) • Unacceptable Behavior in Everyday Life • Cavan’s Regression to the Mean • Culture Invoked • Youth Ritual • Standardization • Role Release • Turner & Killian (1987) • Milling (Size and Social Space) • Precipitating Event (Proper Stimuli) • Circular Reaction*

  15. Circular Reaction • Feedback Loop • Vanishing Point of the Growth Curve • Between 33% and 50% • Riot Danger

  16. The End

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