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The Elevator Speech

The Elevator Speech. Getting Your Message across in Two Minutes or Less!. Why Take the Time?. Networking Not to be given as a speech, but info to have ready to be used as appropriate Presentations Defines your basic message and can be used when doing collateral materials, website, etc.

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The Elevator Speech

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  1. The Elevator Speech Getting Your Message across in Two Minutes or Less!

  2. Why Take the Time? • Networking • Not to be given as a speech, but info to have ready to be used as appropriate • Presentations • Defines your basic message and can be used when doing collateral materials, website, etc.

  3. Step One • Your name and brief credibility points about you (if appropriate) • The name of your invention • How to remember the name (if appropriate)

  4. Step Two • What your invention does • The problem it solves (benefits)

  5. Step Three • Your Target Market who your product helps

  6. Step Four • Your Success Story So Far endorsements, beta tests, adoptions, press coverage, etc.

  7. Step Five • The Status of Your Invention patent status, when it will hit the market, etc.

  8. Step Six • What you’re looking for funding, beta testers, focus group participants, opportunities to present, distributors, etc.

  9. That’s It!

  10. jbalian@excoveries.com 760.436.8848

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