1 / 11

Sponsorship & Advertising Army Panel

Sponsorship & Advertising Army Panel. Tuesday, August 6 Atlanta, GA. Serving America's Army. Session. Introductions Legal Policy Financial Reporting Programs Q&A. Panel. Steven Rosso – CFSC Legal Counsel Julie Hess – CFSC Corporate Partnerships Director

posy
Download Presentation

Sponsorship & Advertising Army Panel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sponsorship & AdvertisingArmy Panel Tuesday, August 6 Atlanta, GA Serving America's Army

  2. Session • Introductions • Legal • Policy • Financial Reporting • Programs • Q&A

  3. Panel • Steven Rosso – CFSC Legal Counsel • Julie Hess – CFSC Corporate Partnerships Director • Gabriele Perez – CFSC Management Analyst • Pierre Laxa – CFSC Client Relations • Kristen Campbell – CFSC Client Relations • Chris French – CFSC NAF Financial Management Policy • Anna Marie Fiordaliso – Ft Dix FMD

  4. Legal • Trademark - Use of MWR logo • ?

  5. Policy • ACS update • DoDI 1015.10 (Encl. 9 and 10) http://www.dtic.mil/whs/directives/corres/pdf/i101510wch1_110395/i101510p.pdf • AR 215-1 (7-47) http://www.armymwr.com/corporate/regulations/r215_1.pdf • Army Sponsorship Desk Referencehttp://www.armymwr.com/corporate/docs/marketing/corporatepartnerships/CSDeskReference.pdf

  6. Financial Reporting • FY01 • Revised financial reporting forms and guidance • SMIRF • www.hqmwr.army.mil • MIS Applications • SMIRF • FY03 Budget Guidance • http://www.armymwr.com/corporate/operations/financial/operating_guidance/03guide/default.html • Expense Reporting • Salaries

  7. Scenario #1 • Scenarios • Sponsor VIP Recognition Function • Rented tablecloths • Purchased centerpieces • Appetizers • Printed event program • Created sponsorship and advertising brochure Serving America's Army

  8. Scenario #2 • Soldier Show • Rent generator • Pay for cast and crew meals and lodging • Soldier Show Marketing and promotion (posters, flyers) • Awards for the local representatives of the national sponsors

  9. Scenario #3 • Sports Tournament/Fun Run • Fun Run Advertising • Proposals to obtain local sponsors • Purchasing water and t-shirts • Sponsor Awards • VIP tent rental and setup Serving America's Army

  10. 2002/2003 Programs • Hyundai Army MWR Test Drive • 9 installations • Online sweepstakes, www.armymwr.com/portal/events • Army Concert Tour • Outdoor • Indoor • Franchise Advertising • IEG Training • Expense Accounts • Award Program

  11. Questions?Concerns?

More Related