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How to Succeed In Health Care Media Relations

Every journal, magazine, channel, newspaper, discussion forum and PR platform has its own unique style, perspective and tone of voice. Learn to adopt it for your brand. Be aware of the requirements and deadlines beforehand.

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How to Succeed In Health Care Media Relations

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  1. How to Succeed In Health Care Media Relations Although there is a fierce competition amongst health care PR agencies organisations, manufacturers, and hospitals in the struggle to gain public attention, some rules haven't changed for getting your PR message across to your audience through the media maze. Let's talk about them briefly. 1. Every journal, magazine, channel, newspaper, discussion forum and PR platform has its own unique style, perspective and tone of voice. Learn to adopt it for your brand. Be aware of the requirements and deadlines beforehand. 2. Don't craft cookie-cutter copies and bring them out into the open. Your audience is specific, and so should your message be. Know your audience well and create relevant, appropriate and attention-grabbing stories that are hard to resist. 3. Start thinking locally as people relate more to the news that comes from a familiar zone. Make it clear, relatable and meaningful for people or businesses in the immediate area. 4. Be ready to back your claims and face any field questions from the audience who stumble across your story and want to know more. Do fact checks, don't speculate and don't over commit. Have an immediate expert or professional spokesperson ready handle all your PR matters. Potence PR Pte Ltd 531 Upper Cross Street #03-29 Singapore 050531 T +65 6532 5127 F +65 6532 1889 prominence@potencepr.com http://potencepr.com/

  2. 5. Avoid excessive self-promotion. The primary goal of your PR is not self-promotion, it is to build and nourish relationships with the audience you value. So, avoid heavy-handed brand promotion temptation while crafting your PR message. 6. Make your starting paragraph look so interesting and useful that it hit the ground running! The list certainly goes on. But we’d prefer you to come talk to us and let us give you some advice specific to your unique situation and PR requirements. Our experienced and committed PR professionals are curious what your story might be and how we can help you become an authority in your own niche. Visit us at www.potencepr.com for more information. Potence PR Pte Ltd 531 Upper Cross Street #03-29 Singapore 050531 T +65 6532 5127 F +65 6532 1889 prominence@potencepr.com http://potencepr.com/

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