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Trends & Innovation in Lighting for Automotive Interiors

Trends & Innovation in Lighting for Automotive Interiors. HELLA Interior Lighting WARDS Auto Interiors May 2013. HELLA General Overview HELLA Group. Trends in Ambient Mood Lighting History. Ambient door lighting Theater lighting 2001. Mass-market ambient application Proximity Sensing 2006.

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Trends & Innovation in Lighting for Automotive Interiors

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  1. Trends & Innovation in Lighting for Automotive Interiors HELLA Interior Lighting WARDS Auto Interiors May 2013

  2. HELLA General OverviewHELLA Group WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  3. Trends in AmbientMoodLightingHistory Ambient door lightingTheater lighting2001 Mass-market ambient applicationProximity Sensing2006 First advertised ambient featureCockpit wrap-around2005 Glass roof & reflection2012 Warm white ambient & cool white task lighting2009 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  4. Trends in Ambient Mood LightingLatest Applications – Indirect Lighting Homogeneity – Improved Refinement : B-Segment Vehicles 2-Color Strategy Becoming Prevalent WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  5. Trends in Ambient Mood LightingLatest Applications: Direct Lighting, Major OEM - Mass Global Production Homogeneity – Improved Refinement: B-Segment Vehicles 2-Color Strategy Becoming Prevalent WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  6. Trends in Ambient Mood LightingLatest Applications - Backlighting Secret “Till-lit” Pattern Complements Unique Interior Theme Low Cost Vehicle Leveraging ‘Light Box’ Technology WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  7. HELLA ResearchConnections Between Feelings And Color Most Pleasing/Most Calming Increasing preference to ‘mint green’ with age Polar – ‘love/hate’ Exciting/Boldest Pleasing/Slightly Calming Pleasing/Bold Blue preferred by men Amber preferred by women WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  8. Trends in Ambient LightingFirst HELLA RGB Application In Europe • Premium luxury segment • Touch screen HMI interface • 10 RGB calibrated colors • Injection-molded light guides • Floor Console RGB surround (front & rear) • RGB Door map pockets (front & rear) WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  9. Trends in Ambient LightingSecond HELLA RGB Application In Europe ALCM Compact car segment RGB foot well lamp & RGB door pin spots LED Modules are color & intensity calibrated Instrument panel decorative film backlighting LIN Control Module to manage customer inputs and vehicle lighting outputs WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  10. Cost Efficient Solutions For Every SegmentLED Module - Technology Evolution Programmable “storybook” effects are possible 1 color 1 Basic color branding Function Number of Colors Advantage Color tuningControl 2 color 2 Color branding + ‘white’ RGB Infinite Mood lighting RGB/LIN Infinite Color harmony&‘white’ possiblefrom RGB RGB/LIN +fixed addressinfinite Individual node control for color & intensity RGB/LIN +auto-addressinfinite Common part for all node locations Color accuracy limited by component selection and production tolerances Exact colors with microchip calibration- temperature compensation etc Architecture integration … lower cost Separate controller …. higher flexibility WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  11. Cost Efficient Solutions for Every SegmentNew Innovation Potential Pre-packaged OEM functions- Reinforce Branding- Set scenery/experience Ambient Lighting Module Unique Color & Intensity Effects Controller (ALCM) SelfAddressing LINinput WOW ! RGB Or customizable by end user- Personalization- Selectable scenery WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  12. Innovation Potential for Ambient LightingStorybook: The Future is Here! Cell Phone Applications Downloadable Color Schemes Vehicle Warm-Up Remote Start 14 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  13. Innovation Potential for Ambient LightingFocus On Safety And Comfort Driver Assistance Safety Comfort Body Control Modules Car Access & Start Systems Heating Modules Memory Seat Modules Rain/Light Sensor 15 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

  14. Innovation Potential for Ambient Lighting We Started It - Ambient Lighting, Since 2001 Innovative Interior Lighting– How Would You Tell Your Story? 16 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

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