Qualitative Data Analysis: An introduction

1. Qualitative Data Analysis: An introduction Carol Grbich Chapter 2 : Design Methodologies, Data Management and Analytical Approaches

2. Design Methodologies Realist/Critical • Grounded theory (Strauss) • Classical and critical ethnography • Classical phenomenology • Feminist research • Summative evaluation • Action research

3. Design methodologies Interpretivist/constructivist • Grounded theory (Glaser) • Hermeneutic approaches • Heuristic phenomenology • Memory work • Formative evaluation • Participatory action

4. Design methodologies Postmodern / post structural • Grounded theory • Ethnodrama/auto/cyber ethnography • Phenomenology • Feminist • Evaluation • Action research

5. Interview transcript

6. Preliminary data analysis Purpose: • While data is being collected: • Checking and tracking data • Identifying holes • Determining if question/s or sampling strategies need to change • To identify what is emerging from the data

7. Preliminary data analysis

8. Face sheets Purpose - to help manage data by: • Identifying major issues emerging from each set of data collected • Locating issues and questions to be followed up in the next interview/s • Facilitate ongoing data summaries

9. Qualitative traditions of analytic approaches • Iterative (hermeneutic via feedback cycles) • Subjective (dual or total focus on the researcher) • Investigative(semiotic exploring language and cultural contexts) • Enumerative (counting and ‘objective’ accounts)

10. Iterative Process: a series of actions of data collection which are repeated until the accumulated findings indicate that nothing new is likely to emerge and that the research question has been answered. Iterative approaches include: • the basic Hermeneutic Approach • Grounded Theory, • Phenomenology, Ethnography, • Oral history, • Action, • Evaluation, • Socio-cultural Narratives, • Feminist versions of all of the above and Memory Work

11. Subjective Process: is a focus on you the researcher’s mental processes, experiences and judgements Subjective approaches include; • auto ethnography, • heuristic phenomenology • postmodern versions of ethnography, grounded theory, feminist, evaluation and action research where the researcher has chosen to include a significant segment of subjective data.

12. Investigative Process: the uncovering of previously hidden information relating to languages within their cultural contexts Investigative approaches include; • Structuralist, • Post Structuralist, • Content Analysis, • Feminist research, • Discourse Analysis,, • Conversational Analysis • Narratives of the Socio-linguistic type.

13. Enumerative Process: • The production of ‘objective’ accounts of the content of verbal, written, or visual texts, • the development of codes and categories often prior to analysis, • and the definition and measurement of units of analysis. Approaches include: • transcendental realism, • quasi statistical and • matrix analysis