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5 Tips for Boosting Your Amazon Conversion Rate

The conversion rate is definitely the most important metric for any kind of Amazon seller. It tells the seller whether their efforts are influencing their target audiences or not. Here are 5 tips for booting your amazon conversion rate. Take a look.

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5 Tips for Boosting Your Amazon Conversion Rate

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  1. 5 Tips for Boosting Your Amazon Conversion Rate in 2021 PPC Winner

  2. Conversion Rate The conversion rate is definitely the most important metric for any kind of Amazon seller. It tells the seller whether their efforts are influencing their target audiences or not. Conversion rate is one of the major factors considered for determining success or failure on Amazon.

  3. How to Measure Conversion Rate? • Amazon conversion rate is calculated by dividing the total number of your sales by the number of visits on your listing. The number of visitors here also includes the return visitors as well. • Here are some other things you will have to take in consideration while measuring your complete online performance: • Addition of your products to carts • Number of shares on different social media platforms • Email newsletter sign-ups captured by ad funnels

  4. What do you call a “Good” Amazon Conversion Rate? • The average conversion rate for eCommerce and online businesses ranges something between 1% to 2% but things on Amazon are a bit different. • The average conversion rate on Amazon is 10%, which is almost five times that of the average eCommerce rate. • Though calculating the perfect or “Good” conversion rate on Amazon is a bit difficult as there are over 12 million products sold on Amazon in over 36 categories across the globe.

  5. Finding Your Conversion Rate on Amazon This is actually very easy and involves a few basic calculations using a bunch of numbers available on your dashboard. All you have to do is to open the Amazon’s Seller Central and select the “Reports” option. Now click on the Business Reports section and scroll down to the “By ASIN” category. Select the “Detail Page” option and then click on “Sales and Traffic” option. Here you will get to see the individual data on sale of all your products on Amazon. Now look for the “Unit Session Percentage”. That’s all!

  6. Sign Up for Fulfillment by Amazon (FBA) Sellers on Amazon can leverage the power of FBA or Fulfilment by Amazon. It is considered one of the fastest ways for boosting conversion rates.

  7. SEO Optimization is a Must This is something you just can’t ignore if you are planning to boost your sales and conversion rate on Amazon. SEO optimization is the enhancement of the quality and quantity of your content so as to get a higher ranking in search results and targeting a high-quality organic audience. 

  8. Showcase Your Brand with Amazon Stores Amazon Stores allows you to market your brand and product much precisely and in a multi-page setup that gives your customers a beautiful shopping experience on Amazon. This is pretty much like having your personal website for your products in Amazon’s own ecosystem.  

  9. Offer Highly-Competitive Pricing and Additional Offerings For the ones competing in some of the most competitive markets, this is a great option for boosting conversion rate on Amazon. All you have to do is to offer a slightly reduced price for your product or shipping. You can also offer free delivery to your customers.

  10. Go for Amazon PPC If you are levering the power of Amazon PPC, you are missing out on profits big time. This is undoubtedly the best way any seller can ever increase their conversion rate on Amazon. It’s easy, it’s budget-friendly, and it definitely works.

  11. Contact Us PPC Winner Address: 244 Fifth Avenue New York, NY, 10001 Call us at +1-3156364681 Visit us at https://www.ppcwinner.com/ Follow us: www.facebook.com/ppcwinner1/ www.linkedin.com/company/ppcwinner www.instagram.com/ppcwinner/

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