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Sports Coverage: You don’t have to be able to score touchdowns in order to coach football

Gain valuable knowledge on effective sports coverage techniques and discover how to captivate readers with compelling stories beyond the game. Diversify your coverage, avoid clichés, and explore the importance of a complete record of events. Get expert advice from Michael P. Smith, a renowned figure in media management.

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Sports Coverage: You don’t have to be able to score touchdowns in order to coach football

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  1. Sports Coverage:You don’t have to be able to score touchdowns in order to coach football Ideas and approaches Michael P. Smith ASNE High School Journalism Institute Ball State University July 10, 2003

  2. What do you want to make sure that we cover in this session? • (List your ideas here)

  3. 1. Tell a story that has appeal even after the event

  4. TODAY PAST FUTURE What brought us to this point? What steps should we expect? WHAT HAPPENED? Time continuum in journalism

  5. 2. Find ways to be a complete record of events

  6. 3. Diversify: Include a variety of voices in the sports coverage

  7. 4. Avoid vague language, clutter in writing and clichés like the plague

  8. How good are you at clichés? • Fill in the blank: • What a difference a ________________makes • Every _______________'s nightmare • ___________________ could be the next______________ • Everything you always wanted to know about _______________ • To play the ________________ card • ____________ is not your common everyday______________ • A wave of ____________ stormed the ______________ yesterday • That speaks volumes of ______________ • Yes,_____________ ; there is a ______________ • The ____ word

  9. How good are you at clichés? • Fill in the blank: • The ______________ factor • ______________‑plagued • Live by the _______________ ; die by the ________________ • __________________ gave new meaning to the term ____________ • Is this a great ______________ ? Or what? • Look up _____________ in the dictionary, and you'll find __________ • The _______________‑night massacre • ________________‑aholic • ________________‑gate • ________________‑scam

  10. 6. To high school sports writers: The sports column isn’t about you

  11. May I help? • I would be glad to answer your questions or help in any way that time (and my travel schedule) permits

  12. Here’s where you can find me: Michael P. Smith Managing Director Media Management Center 1845 Sheridan Road Evanston, IL 60208-2110 Phone: (847) 467-2065 e-mail:m-smith3@northwestern.edu www.MediaManagementCenter.org

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