The Toll of Tobacco: Facts & Ways to Fight Back

1. What is Tobacco?Tobacco 101 intro. to Jeopardy

2. THE TOLL OF TOBACCO

3. The Toll of Tobacco Which kills more: drugs, murder, suicide, car crashes, alcohol, AIDS or tobacco?

4. The Toll of Tobacco

5. The Toll of Tobacco Tobacco kills more than 480,000 Americans every year. Worldwide, tobacco kills nearly 6 million people every year.

6. Future Death Toll Currently, 16 million people in the US suffer from smoking-caused illness. By 2030, tobacco will kill more than 8 million people every year.

7. Future Death Toll 8 million equals the death toll from 48 FULL JUMBO JETS… CRASHING EVERY DAY… FOR AN ENTIRE YEAR!…

8. Future Death Toll

9. REPLACEMENT SMOKERSyou are a target

10. Replacement Smokers Every one smoker who dies of a tobacco related illness is replaced by two new young smokers. 5.6 Million kids under age 18, alive today, will eventually die from smoking-related disease; unless current rates declined.

11. Replacement Smokers “Younger adult smokers are the only source of replacement smokers... If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.” 1984 RJR Report, “Young Smokers: Strategies and Opportunities.”

12. Replacement Smokers 90 percent of smokers started before their 18th birthday.

13. HOW THEY HOOK YOU

14. The tobacco industry spends over $1 million dollars EVERY HOUR on marketing.

15. That’s over 24 Million dollars a day, and over 9 Billiona year marketing their products nationwide. As a result, more than 2,800kids try their first cigarette each day.

16. Studies have proven that teenagers are threetimes as sensitive to cigarette advertising than adults. Tobacco companies have perceived kids as young as thirteenyears of age, as a key market.

17. How They Hook You - Normalize & Glamorize The more tobacco marketing teens are exposed to on a day to day basis, the more normal and safe tobacco use seems. The more tobacco use teens see in their favorite TV shows and movies, the more likely they are to start smoking.

18. Normalize & Glamorize

19. How They Hook You - Cheap & Accessible The lower the price of tobacco, the easier it is for teens to start using tobacco products The more tobacco retailers there are in your area (especially near your school), the more accessible tobacco seems

20. Cheap

21. How They Hook You - Sweet & Attractive Flavors like “Thin Mint” and “Tropical Punch” make tobacco seem safe and fun Many tobacco products have colorful, eye-catching packaging that appeals to youth (and looks an awful lot like candy) With FDA having yet to regulate little cigars, it is a perfect outlet for tobacco companies to use sweet flavors to market to youth in and around convenient stores

22. Sweet & Attractive

23. Most advertised brands The three brands that are most advertised are Marlboro, Newport, and Camel 540 Million packs of cigarettes are consumed by kids each year

24. Put It Together + + + 2 for 1?!

25. Smoking affects your body inside and out!

26. Smoking Effects You Inside and Out Smoking causes skin discoloration, wrinkles, and premature aging. Tobacco use can cause gum inflammation (gingivitis) or infection (periodontitis). These problems can lead to tooth decay, tooth loss, and bad breath. Nicotine causes blood vessels to tighten, which restricts the blood flow.

27. Breathing secondhand smoke has an immediate effect on the Cardiovascular system. When you inhale smoke, you’re taking in substances that can damage your lungs. Over time, your lungs lose their ability tofilter harmful chemical.

28. We are the Generation to #FinishIT Join the movement. Enlist at thetruth.com

29. The Message • WE DON'T HATE.WE INSTIGATE. • We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change. • EXPOSING BIG TOBACCO • We’ve always been about exposing Big Tobacco’s lies and manipulation. And while they keep adapting their tactics, we keep it real. • NEWRULES • Big Tobacco is constantly evolving their game plan. We need to constantly evolve ours. We are a generation with new beliefs and new ideas. Let's get creative.

30. WE'RE COUNTING ON YOU Only 8% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It. Over 45,000 people have “X’D out their profile, joining the #FinishITmovement Have you?!?!

31. FIGHT BACKBY SCHOOLING UP THE FACTS… Nothin’ but the cold, hard, truth. Defeat Big Tobacco with one of the most powerful weapons of all – knowledge. FACT #123 fromthetruth.com Every day, more than 3,200 youth under the age 18 try a cigarette for the first time

32. We are the Generation to #FinishIT Smoking pics are ridiculous. Make them ridiculously awesome instead. Erase andReplaceat thetruth.comGrab all the smoking photos you can, slap some silly on them and replace those free ads for big tobacco with glorious works of art.

33. We are the generation to #FinishIT www.thetruth.com