1 / 9

2012 Community Conference Supporter Profiling Ghazal Vaghedi Engaging Networks

2012 Community Conference Supporter Profiling Ghazal Vaghedi Engaging Networks Head of North America Market Development #ENCC2012. BIG PICTURE : why profile?. Greater personalization leads to greater conversion on landing pages Automatic segmentation of supporters

pravat
Download Presentation

2012 Community Conference Supporter Profiling Ghazal Vaghedi Engaging Networks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2012 Community Conference Supporter Profiling Ghazal Vaghedi Engaging Networks Head of North America Market Development #ENCC2012

  2. BIG PICTURE : why profile? • Greater personalization leads to greater conversion on landing pages • Automatic segmentation of supporters • Gives you 360 view of your supporters digital footprint • Move your supporter UP the engagement ladder www.engagingnetworks.net

  3. BIG PICTURE : where can I use profiles? • Tied to conditional content • Landing pages • Outbound emails • Tied to email • triggers www.engagingnetworks.net

  4. SOFTWARE FOCUS: creating profiles • Create filters • Examples of common filters • Lapsed donors • Lapsed activists • Major donors • Combine offline activity with online • Social media behavior www.engagingnetworks.net

  5. SOFTWARE FOCUS: running profiles • Run profiles automatically • Run profiles manually • Use profiles to run queries! www.engagingnetworks.net

  6. SOFTWARE FOCUS: I have my profiles – now what? • Create conditional content • Email • Landing pages • Tie profiles to conditional content • Create default content for those that don’t match any profiles www.engagingnetworks.net

  7. SOFTWARE FOCUS: Create conditional content • Conditional content is tied to profiles / segments • Allows you to send one email to all your profiles, but will swap in conditional content based on supporter profile • Allows for more personalization based on the supporter’s historical interactions with you • Leads to higher conversion and engagement • Saves you time! www.engagingnetworks.net

  8. QUESTIONS? www.engagingnetworks.net

  9. Find out more by CONTACTING US www.engagingnetworks.net

More Related