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Partnership opportunities

Partnership opportunities. New Opportunities for Lowe’s. Next-generation circulars. Far-reaching, multi-faceted relationships with global brands Market leaders in industries such as Travel, Entertainment and e-tailing

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Partnership opportunities

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  1. Partnership opportunities New Opportunities for Lowe’s

  2. Next-generation circulars

  3. Far-reaching, multi-faceted relationshipswith global brands • Market leaders in industriessuch as Travel, Entertainment and e-tailing • Sophisticated data-sharing and cooperative marketing driven by powerful reward and segmentation strategies Chase’s partnership approach is unique

  4. Building on a strong existing JPMC relationship Retail Financial Services • 5,541 branches, 17,200 ATM’s in 23 states • $381BN in total deposits, 27MM checking accounts • #2 ATM network, #3 bank by deposits, #2 mortgage originations Asset & Wealth Management • Over $1.9 (FY 2011) trillion assets under supervision • #1 Ultra High Net Worth Bank • Treasury & Securities Services • Relationships with 84% of the Fortune 500 companies • #1 global clearer of $US • Strategic relationship with Lowe’s Investment Banking • #1 in Global Investment Banking Fees • Strategic relationship with Lowe’s • Commercial Banking • #1 multifamily lender • #2 large middle market syndicated lender in the U.S. • Chase Card Services • $344BN (FY 2011) in credit card sales volume • #1 Visa Issuer, #2 MasterCard Issuer • #3 Merchant Acquirer • Paymentech relationship with Lowe’s • Ultimate Rewards gift card partnership Note: All data as of 1Q 2102 unless otherwise noted

  5. Marketing reach and access

  6. We offer a full range of credit and banking products to service each customer segment Middle America Affluent/SMB High Net Worth Relationships with attractive customer segments Credit and debit accounts Credit and debit sales Total = ~120MM Total = ~$450BN

  7. We have access to scale, unique channels Statements Mobile Branch Transactions ATM Online >17,200 ATM’s in 23 states Chase.com #1 visited banking website >5,500 branches in 23 states

  8. Chase is your best offer partner

  9. We have delivered powerful marketing results 10X lift in gift card purchases 40%+ lift in quarterly sales

  10. Partnership construct

  11. Can support multiple offer types • Platform provides easy to use targeting tools • Delivers robust campaign performance reporting Programs supported by flexible offer platform Offers Flexible offer delivery platform Intelligent targeting engine Various consumer channels

  12. Sample campaign • Identified customers that were visiting Home Depot right after leaving Lowe’s • Push a mobile alert through their Chase mobile app as they leave Lowe’s (after completing a purchase) with an offer to get a 25% discount on next purchase Current challenges • Hard to message customer at relevant time/place • Inability to see where else a customer is shopping before/after visit Cross-sell/up-sell programs • Leverage specific customer spending patterns to identify opportunities • Leverage installed mobile and online customer engagement to deliver targeted messages at the right-time How Chase can help Benefit to you • Increase basket size, margin of basket • Identify additional merchandising opportunities

  13. Sample campaign • Identify customers who have moved from “loyalists” to “split-loyalists” over the past 3 months • Show a deep discount offer (50% off) for their next purchase next to their Lowe’s transaction on Chase.com with special messaging to reinforce their value as a customer Current challenges • Hard to identify customers who are disengaging before they fully attrite • Lack of visibility into detailed competitive data Disengaging customer/loyalty programs How Chase can help • Leverage detailed transaction data including competitive data to identify key attrition triggers • Ability to customize messaging based on level of loyalty Benefit to you • Reduce customer sales attrition • Increase visits/customer

  14. Leveraging our data can also deliver key insights Example opportunity area Macro customer footprint analysis (How are you performing vs. key competitors) • Can cut data by day of week, store location/geography, customer segments, etc. • Help identify stores/locations where opportunity exist to improve sales/effectiveness

  15. Summary/next steps

  16. Size and scale of the Chase franchise • # 1 Visa/MasterCard issuer by spend on general purpose credit cards • Largest financial partner on spend $ volume across credit and debit and customer reach • Reach into all key customer segments, from mass to high net-worth • Retail banking assets provide vast access into most major markets in the U.S. Marketing and analytics capabilities • Analytics-driven targeting with demonstrated success in driving incremental value to merchants through offers and promotions • Comprehensive multi-channel marketing programs to drive traffic and volume to merchants • Marketing platform that provides unmatched flexibility to execute targeted marketing campaigns Unique approach to win-win partnerships • Broad set of successful partnerships, experience delivering meaningful value to merchants The value of a partnership with Chase

  17. Chase to deliver detailed partnership proposal by X date Schedule follow-up meeting to review proposal, including expanded marketing team and agency Identify additional areas of focus for our analytics team ahead of next meeting Next steps

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