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WC communication blok 4 week 2

WC communication blok 4 week 2. Agenda. Presentation RT1: Narrowcasting Creative concept exercise Creative concept round-up Homework All RT2. Homework: All. Finish developing your creative concepts for eBay After the hoorcollege decide on which 3 you will present to me next week

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WC communication blok 4 week 2

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  1. WC communication blok 4 week 2

  2. Agenda • Presentation RT1: Narrowcasting • Creative concept exercise • Creative concept round-up • Homework • All • RT2

  3. Homework: All • Finish developing your creative concepts for eBay • After the hoorcollege decide on which 3 you will present to me next week • Do the exercise on the cross media hand-out before this week’s hoorcollege • Find examples of two promotional campaigns, one cross media, one that is not • Bring them both to next week’s lesson

  4. Homework: RT 2Viral marketing presentation • RT 2 should prepare a presentation of no more than 10 minutes to answer the following questions: • What is viral marketing (a definition)? • What are the advantages of viral marketing and how can it be used? • What are the potential problems with viral marketing? • What are the latest developments in viral marketing? • 4 examples of viral marketing • This should be ready to present next week at the beginning of the werkcollege

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