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NORTH CAROLINA. NORTH CAROLINA DECA. “MOST WANTED”. Membership Development Project 2011 - 2012. “MOST WANTED”. To increase membership 10% to over 6,000 members To increase number of new chapters by 20% to over 150 chapters. WANTED …Increasing Membership. Local Chapter Membership Campaign
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NORTH CAROLINA DECA “MOST WANTED” Membership Development Project 2011 - 2012
“MOST WANTED” • To increase membership 10% to over 6,000 members • To increase number of new chapters by 20% to over 150 chapters
WANTED…Increasing Membership • Local Chapter Membership Campaign • Media Development • State Officer Outreach Campaign • Friends and Alumni Outreach Campaign • Awards and Recognition
MOST WANTED Whole Kit & Caboodle 12 12 12 All incentives from level below and: CDC Suite Reserved VIP Seating @ CDC Chapter Officer Nametags Students Alumni Professional Wild Wild West 11 11 All incentives from level below and: ICDC Special Slot CDC Session Toys Exclusive Advisor Gift Students Alumni/Professional Wild West 6 Chapter Pennant Letter to Administration State Conference Recognition More Members Don’t Be So … 2000 & Late Its Time to Membership Update!
Media • Utilize Social Media • Website • Facebook • Twitter • Develop Media Kit • Promotional Pieces • Electronic Media • Letters • Emails
State Officer Outreach Campaign • Prospecting • Administration (Active Marketing Program/No DECA) • New Chapters • Expressed Interest • Inactive Chapters • President’s Council • Providing Resources
Friends and Alumni Outreach • Develop Quarterly Newsletter • Provide Alumni Membership Mailing • Implement Senior Recruitment Campaign • Sponsor CDC Awards • Encourage Local Chapter Support • Solicit Corporate Development
Awards & Recognition • Largest Chapter • Single Advisor, Multiple Advisor, New/Reactivated • Percentage Increase • Largest Alumni Chapter • Largest Professional Chapter • Administrator Recognition
Group & Club Recognition • District % Membership Increase • Priority Seating CDC 2012 • District with Highest Gain of Chapters • District Testing Fees Paid in 2012 • Membership Clubs • Increments of 50 • Blazer, Tie, Etc.
WANTED…New Chapters • New Advisor Workshop • Crosswalk for the NC Teacher Evaluation Process • State Officer Outreach Campaign • Media Development
New Advisor Workshop • During Fall Leadership Conference 2011 • Best Practices • How To • Round Tables • Mentor/Mentee • Appoint New Advisor Coordinator
NC Evaluation Process • Development Crosswalk Aligning Required Standards within the NC Teacher Evaluation Process with DECA Practices • To include: • Action Plans • Artifacts • Evidence • Lesson Plans
State Officer Outreach Campaign • Prospecting • Administration (Active Marketing Program/No DECA) • New Chapters • Expressed Interest • Inactive Chapters • Providing Resources
Media • Utilize Social Media • Facebook • Twitter • Feedback – Google Docs • Website • Develop Media Kit • Promotional Pieces • Electronic Media • Letters • Emails
1 1 6 6 By Hook….. or By Crook! Chapter Pennant Letter to Administration State Conference Recognition More Members NC DECA 2011-2012