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“Clusters - the powerhouse of economy and the region”

“Clusters - the powerhouse of economy and the region”. The presentation: 1. Characteristics of Eastern-European Clusters 1.1 Integrated management of the value chain 1.2 Access to Research-Development-Innovation 1.3 Advocacy 1.4 Internationalization

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“Clusters - the powerhouse of economy and the region”

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  1. “Clusters - the powerhouse of economy and the region” The presentation: 1. Characteristics of Eastern-European Clusters 1.1 Integrated management of the value chain 1.2 Access to Research-Development-Innovation 1.3 Advocacy 1.4 Internationalization 2. Case study: The Romanian Sustainable Energy Cluster 3. Inter-Cluster Cooperation Proposals “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  2. West vs. East Regional agglomerations of private enterprises, research centers and public authorities, having as a common goal the promotion and development of an industrial sector. Western European model “Triple Helix” Model working in Romania “Four-leaf clover” Universities Research centers Private Enterprises Public authorities Facilitator “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  3. 1.1 Integrated management of the value chain The objectives of integrated management of the value chain: - correlation of production capacities to the final demands - strategic development of the value chain - increasing the competitiveness of actors by integrated management of added value Expected results: - anticipation of market fluctuations - quicker answers to imbalances between supply and demand - optimal workflow for all potential actors from the chain “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  4. Client Client Client Supplier Supplier Supplier Supplier Client Private Enterprise 1.1 Integrated management of the value chain Ideal situation - Balance between supply and demand INPUT + Added value ≈ OUTPUT “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  5. Client Supplier Supplier Supplier Supplier Client Client Competitor Private Enterprise Client 1.1 Integrated management of the value chain Situation 1 - A major client appears: Opportunity/Imbalance • Renegotiation with the suppliers • Renegotiation with existing clients • Negotiations with the Major client • Negotiations with the competitor • Negotiation capacity? “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  6. Client Supplier Supplier Client Client Competitor Supplier Supplier Client Private Enterprise 1.1 Integrated management of the value chain Situation 1.1 - Vertical integration – Solution? • Cooperation protocol with the upstream actors • Advantages: • Increase in representativity • Increase of negotiation capacity • -Balancing tendency “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  7. Client Client Client Client Client Supplier Supplier Supplier Supplier Supplier Competitor Supplier Client Supplier Client Supplier Private Enterprise Client 1.1 Integrated management of the value chain Situation 1.2 - Vertical integration – Solution? • Cooperation protocol with the downstream actors • Advantages: • Increase in representativity • Negotiation capacity? • Creation of a new entity in the scope of balancing of the value chain. “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  8. Client Client Supplier Supplier Supplier Supplier Client Client Private Enterprise 1.1 Integrated management of the value chain Ideal situation - Balance between supply and demand INPUT + Added value ≈ OUTPUT “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  9. Supplier Client Client Client Client Private Enterprise 1.1 Integrated management of the value chain Situation 2 - Suppliers imbalance: Opportunity of integration? ???????? + Added value ≈ OUTPUT “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  10. Supplier Client Client Client Client Private Enterprise 1.1 Integrated management of the value chain • There is an opportunity for vertical development. • Problems: • Investment value • Duration of investment • Cash-Flow until reestablishing the production capacity • The efforts only lead to reaching the initial production, it does not determine any growth • - Return on Investment? Situation 2 - Suppliers imbalance: Opportunity of integration? “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  11. 1.1 Integrated management of the value chain Situation 3 - Clustering CLUSTER SUPPORT ORGANIZATION (NGO) • Common strategy • Tendencies: • Balance between supply and demand - throughout the entire value chain • Instruments for anticipation of production capacity development • New instruments for anticipating the market fluctuations Capitalization of primary resource Primary processing Secondary processing ………… Final preparation Logistics Final client “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  12. Final client Logistics Secondary preparation Primary preparation Capitalization of primary resources Final preparation R-D-I 1.2 Acces to Research-Development-Innovation CLUSTER SUPPORT ORGANIZATION (NGO) • Advantages • Product innovation: • New markets • Developing the client network • Process innovation: • Reducing the production costs • Superior quality of products/services • Sustainable competitiveness on new and existing markets ………… “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  13. C-D-I Universities/ Professional training Final client Logistics Secondary preparation Primary preparation Capitalization of primary resources Final preparation 1.2 Acces to Research-Development-Innovation CLUSTER SUPPORT ORGANIZATION (NGO) • Advantages • Access to human resources with specific/superior professional training • Reducing the costs for recruitment • Increase of human resource productivity • Increase of professional competitiveness on the entire value chain ………… “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  14. R-D-I Universities/ Professional training Public Authorities Final client Logistics Secondary preparation Primary preparation Capitalization of primary resources Final preparation 1.3 Advocacy CLUSTER SUPPORT ORGANIZATION (NGO) • Advantages: • Synchronization in development of infrastructure and value chain • Innitiatives for local, regional, national sector support • Dialog Partner • Coherence of cluster development with local/regional/national economic strategy ………… “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  15. C-D-I Universitati/ Formare profesionala Autoritati Publice Facilitator Final client Logistics Secondary preparation Primary preparation Capitalization of primary resources Final preparation 1.4 Internationalization • Advantages • Know- How and support for: • Development of cooperation within the cluster • Development of international partnerships • Accessing financing programs for CSO and members • Access to international business networks and technological transfer • Access to cluster networks • Acceleration of value chain integration and intense connection with the support entities. CLUSTER SUPPORT ORGANIZATION (NGO) ………… “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  16. Business Increase = Profit increase for members Redistributed added value = Profit increase for members Sponsors a R&D Programme = Development of Innovation = Profit increase for members Cluster members products and services Innovative product NEW ENTERPRISE Cluster. Admin “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  17. www.rosenc.ro 3. Case study: The Romanian Sustainable Energy Cluster - ROSENC “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  18. www.rosenc.ro Introduction ROSENC aim is: the long-term promotion of Romania, Western Region and of Timis county as a leader in the renewable energy, energy efficiency and new sustainable energies, and - to participate in international networks as partner or project coordinator for increasing the competitiveness of the cluster members. Information about ROSENC: • established in 22.02.2011, by 26 de founding members, • Total number of employees: 6.425, • Total budget for the development of green sector in 2010-2012: 16,8 mil. Euro. “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  19. www.rosenc.ro Objectives • 1) To promote and participate in the development of policies, management and engineering of integrated competitiveness in the sustainable energy sector; • 2) To promote and competitively develop the following fields: innovation, production, capitalization and efficient utilization of conventional energies, renewable energies and new sustainable energy technologies; • 3) Representing the interests of cluster members; • 4) Supporting the development of new and existing companies in the sector and expanding the collaboration network. “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  20. www.rosenc.ro Advantages for the community Sustainable energies come from resources accepted as inexhaustible (Sun, Water, Earth, Wind etc.). We already have advantages by using these resources, but once the large scale production of equipment starts, the price of the sustainable energies will considerably drop. ECONOMIES IN ENERGY BILLS “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  21. www.rosenc.ro Advantages for the community • Producing green energy is usually less harmful for the environment. • ROSENC is involved in the entire life cycle • of the products, with the scope of generating • ecological products: • Raw material / ecological production; • Sustainable Utilization; • Recycling / exploitation after utilization. ENVIRONMENT PROTECTION “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  22. www.rosenc.ro Advantages for the community • Promotional campaigns on sustainable • energies for the community, focusing on: • -utilization of renewable energies • increasing the energy efficiency • raising awareness on environmental issues RAISING AWARENESS “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  23. www.rosenc.ro Advantages for the community Increasing the number of facilities for energy production, will normally lead to the number of jobs to be higher in this sector. Also the reduction of energy costs will represent an impulse for economical development. NEW JOBS “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  24. Economies in energy acquisition. Stimulation of local/regional/national investments in the sector. Market development. Increase of economic indicators of organization’s members. Professional training of human resources. Promotion of eco-friendly products and services to the members. Getting public financing sources. www.rosenc.ro Advantages for the members ECONOMIES IN ENERGY BILLS RAISING AWARENESS ENVIRONMENT PROTECTION NEW JOBS “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  25. www.rosenc.ro Advantages for the members • NETWORKING: • Formal and informal meetings in the cluster • Participation in B2B sessions and working visits • ACCESS TO TRAINING: • - Informational website • Information transfer via intranet • COMPETITIVENESS: • Stimulation of competition between members (coopetition) • Direct access to Research, Development and Innovation structures • -Common strategy at the level of value chain, exploitation of synergies “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  26. www.rosenc.ro Advantages for the members • PROMOTION OF LEGISLATIVE SOLUTION AT THE DECISION LEVEL: • Membership in ROCA – Romanian Clusters Association – as superior representative forum • lobby and advocacy in the development of the Applicant’s Guide for national and regional funding schemes • OPPORTUNITY OF ACCESSING FINANCING SOURCES FOR CLUSTERS AND RENEWABLE ENERGIES: • Partnerships for international projects • The integration of value chain allows the participation in ROSENC projects • of the members with activities in adjacent sectors “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  27. www.rosenc.ro Activities ROSENC Strategy Development Session Timișoara, 04.2011 Participare activă la conferințe: RENERG, Arad 04.2011, Ziua Energiei, Timișoara 04.2011, Energia Viitorului, Timișoara 06.2011, Cluster 2 Success, Szeged 09.2011, Conurbant, Timișoara 09.2011, EEN National Meeting, Timișoara 10.2011, RoEnergy, Timișoara, 11.2011, Participation in fairs with stand: Energia Viitorului, Timișoara 06.2011, RoEnergy, București 07.2011, RoEnergy, Timișoara 11.2011, Participation in RENREN Project Island, 09.2011 and Spain, 11.2011 Participation in Economic Missions Romania – Wallonia Region -Bruxelles Wallonia-Bruxelles, 09.2011 EEN - B2B: 06.2011 - EVI 2011, Timișoara 09.2011 - EnergoExpo, Debrecen 09.2011 - Cluster 2 Success, Szeged “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  28. www.rosenc.ro Members22.02.2011 - UNIVESITATEA DE ȘTIINȚE AGRICOLE ȘI MEDICINĂ VETERINARĂ A BANATULUI - UNIVERSITATEA POLITEHNICA TIMIȘOARA - UNIVERSITATEA DE VEST DIN TIMIȘOARA - UNIVERSITATEA DE MEDICINĂ ȘI FARMACIE VICTOR BABEȘ, TIMIȘOARA AGASI - ARMAND CONSULTING - BIR.ARH.GEORGE STANCIU - DOSETIMPEX - EETEST - ELBA - EXPERT - CONSULTING - FI-RI VIGONIA - GAUSS - IZOMETAL-MAGELLAN - LAW OFFICE HAȚEGAN - MIR POWER - NORAD - PRO AIR CLEAN - RENTINVEST - UZINELE TEXTILE TIMIȘOARA (20) Economical agent (4) Research Institutes/ Universities 26 (1) Facilitator (1) Public Authorities Chamber of Commerce, Industry and AgricultureTIMIȘ Agency for Economical Development TIMIȘ - ADETIM “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  29. www.rosenc.ro Members22.02.2012 AGASI - ARMAND CONSULTING - BIR.ARH.GEORGE STANCIU - DOSETIMPEX - EETEST - ELBA - EXPERT - CONSULTING - FI-RI VIGONIA - GAUSS - IZOMETAL-MAGELLAN - LAW OFFICE HAȚEGAN - MIR POWER - NORAD - PRO AIR CLEAN - RENTINVEST - UZINELE TEXTILE TIMIȘOARA - ENERGY STREET - CASITHERM - CONSULTIM - M-GLOBAL SERVICE - INVERSOLAR - RENEWABLES INVEST - POPA HORIA-LIVIU - AS SOLAR - UNIVESITATEA DE ȘTIINȚE AGRICOLE ȘI MEDICINĂ VETERINARĂ A BANATULUI - UNIVERSITATEA POLITEHNICA TIMIȘOARA - UNIVERSITATEA DE VEST DIN TIMIȘOARA - UNIVERSITATEA DE MEDICINĂ ȘI FARMACIE VICTOR BABEȘ, TIMIȘOARA - INSTITUTUL NAȚIONAL DE CERCETARE ELECTROCHIMIE ȘI MATERIE CONDENSATĂ (36) Economical agent (5) Research Institutes/ Universities 44 (1) Facilitator (2) Public Authorities Agency for Economical Development TIMIȘ - ADETIM Timisoara City Hall Chamber of Commerce, Industry and AgricultureTIMIȘ “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  30. Inter-Cluster Cooperation Proposals - joint Research - Development - Innovation - International Cooperation Projects (IEE, FP7, Leonardo da Vinci, CIP, EEEF, ELENA) - B2B matchmaking, networking, development of business opportunities “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

  31. www.rosenc.ro Partners Partners of ROSENC : Clusterul ArchEnerg (Hungary) Agency for Energy Management in Timiș RoEnergy Fair (București, Timișoara) Contact: Cluster President - eng. Radu DIMECA Executive Director - ec. Vlad STANCIU Romanian Sustainable Energy Cluster - ROSENC CCIAT, p-ta Victoriei nr.3, 300030, Timișoara tel:+40 726 192 315 email: vlad.stanciu@rosenc.ro web: www.rosenc.ro “Clusters - the powerhouse of economy and the region” March 7th 2012, Kielce

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