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Your Strategic Partner

Your Strategic Partner. June 28th 2011. Objectives. Product – Patent & Product Claims Mapping. Map current landscape of technologies of competitors Current global scaling strategies Predict future trends. Sample case - Kao.

preston-mcfadden
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Your Strategic Partner

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  1. Your Strategic Partner June 28th 2011 Patent – Product Mapping

  2. Objectives Product – Patent & Product Claims Mapping • Map current landscape of technologies of competitors • Current global scaling strategies • Predict future trends Patent – Product Mapping

  3. Sample case - Kao • Kao has a total of 148 patents after removing duplicate patents • Kao has a total of 18 products with ingredients out of 22 products • A total of 45 patents were mapped to all 18 products • A total of 103 patents represent the whitespace for Kao Unmapped (103) Mapped (45) Patent – Product Mapping

  4. IP clustering of Silicone Patent – Product Mapping

  5. IP clustering of Silicone Mix. Patent – Product Mapping

  6. IP clustering of CS Patent – Product Mapping

  7. IP clustering of Natural compounds Patent – Product Mapping

  8. IP clustering of Polymer Patent – Product Mapping

  9. Product clustering of BTMAC BTMAC (behentrimonium chloride) Patent – Product Mapping

  10. Product clustering of BAPDMA BAPDMA (behenamidopropyl dimethylamine) Patent – Product Mapping

  11. Product clustering of SAPDMA SAPDMA (stearamidopropyl dimethylamine) Patent – Product Mapping

  12. Product clustering of SOPDMA SOPDMA (Stearoxy Propyl Dimethylamine ) Patent – Product Mapping

  13. IP protection by Brand Which are the most IP protected brands for Kao? Patent – Product Mapping

  14. Time to Market How long does it take Kao to launch products for an active? Average time to market for Unilever – 7.3 years Asience John Frieda Patent – Product Mapping

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