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Situational Awareness Board

Situational Awareness Board. Action. Communicate a Situational Awareness Update. Conditions. Given the position of a Station Commander, all appropriate regulations, a SAB, and command guidance. Standard.

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Situational Awareness Board

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  1. SituationalAwarenessBoard

  2. Action Communicate a Situational Awareness Update

  3. Conditions Given the position of a Station Commander, all appropriate regulations, a SAB, and command guidance

  4. Standard Effectively communicate the Contemporary Operating Environment of the recruiting station

  5. Purpose • To give Station Commanders a tool to visualize, describe, and direct recruiting operations • Intended to be used daily, or as needed, by the Station Commander to focus their team on the assigned mission • Create a functional tool • No longer a “briefing board” • Designed to fit with new doctrinal concepts

  6. Sand Table / Battle Board Identifies SWOT Provides visual layout of the battlefield Identifies avenues of approach Identifies high-value target payoffs Identifies boundaries of the battle area Battlefield operation overlays Situational Awareness Board Identifies SWOT Provides visual layout of the market Identifies zip codes by zone Identifies schools, employers, units Recruiter/Station/Company boundaries Recruiting operation overlays Comparison With Familiar Army Lingo

  7. SWOT SAB Situational Awareness Board (SAB) Recruiting Station Operational Plan (ROP) UF 711-3 Short Term (RCM) ROI Mid Term (QTR) 4 Long Term (RY) MAP + Overlays 2 3 1 • Components of the SAB are: • Mission 2. Market 3. SWOT 4. ROP

  8. Left - Mission • UF 711-3-A: • Provides snap shot of YTD performance levels • Use this form in the analysis of the ROS • Serves as a daily reminder of the station’s performance posture

  9. Snap shot of monthly and quarterly roll-ups are available Compare this data to last FY using like-period trend comparisons Accomplishments are posted as they occur Yearly net totals 711-3-A

  10. Center - Market • Map: • Identifies past market achievements • Used for planning upcoming operations • Depicts the location of each assigned school, major industry, and units within the RS’s boundary • 3 Overlays: • Used to show specific recruiter zones and station boundaries • Shows the ZIP Code correlation to those zones • A color-dot system that identifies targets by gender, mental, and education qualifications

  11. Right – SWOT • SWOT (From ROS analysis) • Strengths: Areas to maintain • Weaknesses: Zones or zips to improve • Opportunities: MOO/Intelligence • Threats: Other services, new industry, resource constraints, etc.

  12. Right – ROP ROP is presented to show the expected ROI* • Short Term (Month) ROI • SASVAB Targeted Prospecting 2 SA FS • County Fair (MSB/ASB Support) 2 GA FS • Mid Term (Quarter) • Mega-FSTP Function 3 Referrals • Seasonal Prospecting 1 Referrals • Long Term (Annual) • COI Function 10 Referrals 6 New COIs * ROI = Return on Investment

  13. SWOT ANALYSIS

  14. Recruiting Station Binder • Files in the binder are either paper copy or maintained in the Station Commander’s computer: • Synch Matrix (Monthly) • LSA (Monthly) • Market Share (with zip and recruiter share) (Monthly) • MAP/Conversion Data (as necessary) • MET/TNE Report (Weekly) • FS Log (Weekly) • 636/636-B (Monthly) • 816 (if required) • Missions (Company/Station & Individual)

  15. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  16. Events should be programmed on the ROP section of the SAB Synch Matrix

  17. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  18. SC needs to guide the prospecting effort to the best performing lead source Train on the weak areas to broaden the station’s effectiveness LSA

  19. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  20. Who is taking the market? Analyze zip code report and prepare the battlefield Plan decisive, shaping, and sustaining operations in the Synch Matrix and in the ROP to attack lost markets What does the competition focus on? (Programs and Options) What operations can facilitate a victory? Market Share

  21. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  22. MAP Review and compare accomplishments with projected mission requirements Use market share information to guide recruiters to areas of opportunity

  23. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  24. Who is generating workflow? What category prospect? Quality workflow? Trends? Trends? Trends? MET/TNE Report

  25. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  26. The number of help from Soldiers Analyze for future issues or concerns FS Tracking Log

  27. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  28. Review the school information to determine prospecting opportunities Determine if workflow is being conducted in the school recruiting programs UF 636 Share experiential lessons learned within the group OPEN DISCUSSION

  29. Review the school information to determine prospecting opportunities Determine if workflow is being conducted in the school recruiting programs UF 636B Share experiential lessons learned within the group OPEN DISCUSSION

  30. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  31. 816 Top This form, if required to have in binder, is provided by the BN Operations Section

  32. 816 Bottom

  33. STATION LEVEL RECRUITING OPERATIONS BINDER Synch Matrix LSA MS MAP MET TNE Report FS Log 636 636B 816 (if required) MNS Recruiting Operations Binder

  34. Mission • Mission forms on hand: • Recruiter Mission • Station Mission • Company Mission • Missions are analyzed as a base-line of performance. • This form provides a snap shot of performance at all levels.

  35. Usage • Performance/AAR Meetings (electronic/manual binder) • Discuss planning activities • Discuss upcoming operations • Mission posture • Training: • Development of recruiters • Communicating Performance: • Command Group Visits • Dignitaries

  36. Check on Learning • What regulations govern the SAB ? - UM 3-0-02 and UR 601-107. • What is posted in each section ? - Center- map and overlays, Left 711-5 and Right- ROP and SWOT • What is the SAB compared to ? - A sand table or battle board • How often is the SAB updated ? - As necessary

  37. Action Communicate a Situational Awareness Update

  38. Conditions Given the position of a Station Commander, all appropriate regulations, a SAB, and command guidance

  39. Standard Effectively communicate the Contemporary Operating Environment of the recruiting station

  40. Summary • The SAB not used merely as a briefing board • Compared to operational Army’s Sand- table or Battle-board • Gives a snapshot of mission posture and what is happening in the unit’s AO. • Used to AAR, give situation updates, and unit training.

  41. Questions?

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