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RED WAVE PR SHOWCASE BY: KATIE CAMPBELL & EDITH OCHOA

RED WAVE PR SHOWCASE BY: KATIE CAMPBELL & EDITH OCHOA. Fact Sheet. Gather all information of the business. Verified all the information, and accuracy. Include everything important about the business. Webpage Revamp. Revamped Los Panchos DFP webpage.

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RED WAVE PR SHOWCASE BY: KATIE CAMPBELL & EDITH OCHOA

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  1. RED WAVE PR SHOWCASE BY: KATIE CAMPBELL & EDITH OCHOA

  2. Fact Sheet • Gather all information of the business. • Verified all the information, and accuracy. • Include everything important about the business.

  3. WebpageRevamp • Revamped Los Panchos DFP webpage. • Added additional copy about Los Panchos services. • Replaced two photos with a picture of the bar and a different dish.

  4. Promotional Flier

  5. Social Media Audit & Recommendations • Facebook page optimized. • Recommended creating Twitter and Instagram accounts. • Recommended utilizing hashtags.

  6. Social Media Content • No canned sauces allowed here! All our best recipes come from our mom and we share them with you. #LosPanchosMexicanRestaurant #DowntownFresno #tradition • Corn or flour tortillas? Come in today to #LosPanchosMexicanRestaurant and enjoy fresh warm tortillas with our house special dishes. Whether you prefer corn, flour or both! • Had a rough week? Don't stress out! Come join us for happy hour from 3-7 p.m. this Friday.

  7. Website audit & recommendations • Content is thorough. • Website is easy to navigate. • Increase SEO by having the website link listed in the about section on the Facebook page.

  8. Blog -Information of where their authentic recipes came from. -The history of the restaurant. -Information about the products the restaurant offers.

  9. Radio ad -One-minute radio ad with Mariachi music. -Emphasizing Los Panchos. authentic Mexican food and the rarity of authenticity in today's society.

  10. PromotionalVideo • Video

  11. recommendations • -Stay open later when other events take place in downtown Fresno. • -Pass out fliers during outdoor events in downtown Fresno. • -Coordinate an event with Jalisco Jewelers and/or other downtown businesses. • Update all social media at least a couple times a week; include all drink specials from the bar. • Charity fundraiser.

  12. Now let’s all go enjoy some margaritas.

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