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Ever thought about human psychologyu2019s role in increasing your product's value? Eric Graham shares how this plays an important part in video persuasion and marketing. Subscribe for more interviews with Big Kahunas https://pxlme.me/SubscribeNow<br>Video Notes:<br>Understanding psychology and how the human brain works are key players in engineering your persuasion techniques and pricing strategies in marketing.<br>Eric Graham identifies 3 Powerful Cognitive Biases that have massive effects on consumeru2019s decision making:<br>Sunk Cost Bias occurs when a consumer perseveres with something, when they are given prompts or reminders of how far they have made it. This is a result of wanting to ensure their investment is justified after all the time, money, effort they have put in and the identity they transferred into the product.<br>Asymmetric Decoy Pricing is a technique that alters the consumeru2019s preference between two products. By placing a third option, a decoy, consumers would infer one of the other two options as more attractive. <br>Framing Effect has a lot to do with the success of your Asymmetric Decoy Pricing strategy. The way a product is positioned as more beneficial or cost-effective can guide consumers to the direction of the product you want to drive the bulk of the sales to.<br>These are some of the most powerful cognitive biases in decision making and human psychology that can help in your strategic pricing and increase your conversion rates. <br>Video timeline:<br>00:46 How our brainu2019s shortcut to decision making influences many sector of life<br>02:52 What is Asemmectric pricing and how can you use it for more sales<br>5:42 The Secret of increasing customeru2019s & shareholderu2019s value for a business<br>About Eric Graham: The u201cGodfather of Persuasive Videou201d - He helped scale an advice dating company to more than 100 Million Dollars. He is known as one of the leading authorities in the world in conversion, persuading and selling using online video. The webinars and video sales letters Eric has created for his clients and his own offers have generated over $500,000,000 in total sales. He has over 20 years experience in conversion and arguably is one of the top minds in the field on how to get your existing customer to buy more from you.<br>NEW VIDEOS EVERY WEEK https://pxlme.me/SubscribeNow<br>#Subscribe #CognitiveBias #EricGraham
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5 Things to Know About Buying Off-Plan Property Buying property pre-construction is referred to as Off-plan property and is a common practice in Thailand. It is also common for a property developer to start construction of the project and continue to sell units of the property while still referring to it as "Off- plan". In this sense, the term "off-plan" is used in a general sense to refer to properties that are not yet completed by the developer. When buying an off-plan property it is essential in purchasing from a reputable developer. This will monimize your risks. Off-plan property is basically buying the rights to a "property" that has yet to be built. A good realtor can help shorten the process of finding these reputable developers. You will want to know about prior projects and the financial health of the developer. Most developers secure funding before they start buy you will want to make sure to know that if all units are not sold they still complete the development. thailand apartment for sale When buying a condominium off-plan choose to work with only "condominium registered" developments. The developer wil hae to obtain a condominium title which can be quite cumbersome. This also means that they will be governed by legislation contained in The Condominium Act and provides a degree of consumer protection for buyers.
