The 10 Most Influential Healthcare Leaders to Follow in 2022

4. Editor’s Note Leading the Charge O estimated that about 500 million people, or one-third of the world's population, became affected by the virus. At the same time, the number of deaths was estimated to be at least 50 million worldwide. ver the past couple of years, the world has witnessed global health emergy unlike any since the 1918 influenza pandemic, which was the most severe pandemic in recent history. The influenza pandemic was caused by an H1N1 virus with genes of avian origin. Although there is no universal consensus about where the virus originated, it spread quickly during 1918-1919. According to CDC, it is However, the Covid19 pandemic was much more than a health crisis; it shook many countries worldwide by infecting people at a tremendous pace. Soon, many countries started imposing lockdowns to curb the spread of the infection, which brought many global economies to a screeching halt. Thankfully, with the advent of Covid vaccines, the pandemic has been brought under control in most countries. But it has not stopped our influential healthcare leaders from improving patient care and solving the industry's biggest problems today. PrimeView magazine appreciates the immense efforts of healthcare leaders and takes tremendous pride in featuring such exceptional leaders in its latest "The 10 Most Influential Healthcare Leaders to Follow in 2022" edition. Featuring our Cover Story is Rohit Agarwal, an accomplished, innovative, and successful media professional with more than a decade's experience in mining new and ROI-driven creative strategies for establishing organizational goals. Rohit leads the Group Corporate Communications of Sharp Sight Eye Hospitals. A pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best quality eye care for everyone. With the trust of more than ten lakhs satisfied patients and over 1 lakh successful surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14 centers spread across Northern India. The eye care provider was the first to be accredited with NABH, which stands for its international quality clinical services. From severe eye conditions to pediatric ophthalmology, Sharp Sight has expert ophthalmologists and clinical support to care for patients with eye problems. Let’s Read.......

5. The Home of Business Solutions The 10 Most Influential Healthcare Leaders to Follow in 2022 FOLLOW US ON CONTENT Managing Editor-SONAL K prime_view_magazine @Prime_View Editorial Sta??-STEVE R. DAVID S @PrimeViewMagazine Prime View Magazine WE ARE ALSO AVAILABLE ON DESIGN CONTACT US ON Visit: https://primeview.co Email: editor@primeview.co Visualiser-NAMRATA C , ANUSHKA B. SALES Sales & Marketing Manager-SAM K. TO SUBSCRIBE Prime View Magazine Copyright @ 2022 Prime View Magazine. All Rights Reserved. Reproduction in whole or part of text, images or graphics without a writen permission from the publisher is prohibited. View & Opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by publisher thereof. DEVELOPMENT Business Development Manager- RICHARD D. Business Development Executive-SAM D. , ALEN A. WWW.PRIMEVIEW.CO AUGUST 2022

6. C O V E R S T O R Y 10 Rohit Agrawal Flying an Aircraft with Creative Ideas, Real Thoughts and a Focused Mind ARTICLE 39 42 Excep�onal Tech-based Innova�ons in Healthcare Holis�c Approach Towards Healthy Life

7. 14 Daniel A. Etra C O N T E N T S Advancing the Boundaries in Healthcare through Innovative Technology 20 Janak Sheth The productive, progressive and price-conscious name of indian pharmaceutical 26 Dr. Shriram Mudambi The preeminent dental products manufacturing, introducing innovative solutions in employee centric environment 32 Samuel George Transforming Lives with Innovative Healthcare Solutions

8. Cever Story Rohit Agrawal Sharp Sight Eye Hospitals Group Communica�ons Head Helping with Quality Eye Care Healthcare 1 Leaders to Follow in 2022 T h e ? ? ? ? Influen�al

10. The 10 Most Influential Healthcare Leaders to Follow in 2022 Rohit Agrawal Sharp Sight Eye Hospitals Group Communica�ons Head 10 10

11. The Home of Business Solutions The 10 Most Influential Healthcare Leaders to Follow in 2022 FOLLOW US ON CONTENT Managing Editor-SONAL K prime_view_magazine @Prime_View Editorial Sta??-STEVE R. DAVID S @PrimeViewMagazine Prime View Magazine WE ARE ALSO AVAILABLE ON DESIGN CONTACT US ON Visit: https://primeview.co Email: editor@primeview.co Visualiser-NAMRATA C , ANUSHKA B. SALES Sales & Marketing Manager-SAM K. TO SUBSCRIBE Prime View Magazine Copyright @ 2022 Prime View Magazine. All Rights Reserved. Reproduction in whole or part of text, images or graphics without a writen permission from the publisher is prohibited. View & Opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by publisher thereof. DEVELOPMENT Business Development Manager- RICHARD D. Business Development Executive-SAM D. , ALEN A. WWW.PRIMEVIEW.CO AUGUST 2022 I BELIEVE IN CHARACTER, VALUES, VISION, AND ACTION. I AM A QUICK LEARNER AND BELIEVE IN LEARNING FROM MY MISTAKES, FOR I STRONGLY FEEL THAT THIS VIRTUE WILL TAKE ME AHEAD IN LIFE AND MY CAREER. “ Helping with Quality Eye Care A eye care for everyone. With the trust of more than 10 lakhs satisfied patients and over 1 lakh successful surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14 centers spread across Northern & Eastern India. “ pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best quality After that, Rohit shifted his focus toward the corporate world, where he got the chance to work as a Deputy Manager in the Branding and Communications Department at the Center for Sight Group of eye hospitals in 2008. Later in 2011, Rohit joined Paras Hospital as a Brand Manager, and in 2020 he joined Sharp Sight Eye Hospitals as the Departmental Head- of Corporate Communications. The eye care provider was the first to be accredited with NABH, which stands for its international quality clinical services. From severe eye conditions to pediatri ophthalmology, Sharp Sight has expert ophthalmologists and clinical support to care for patients with eye problems. Rohit says, "I believe in character, values, vision, and action. I am a quick learner and believe in learning from my mistakes, for I strongly feel that this virtue will take me ahead in life and my career." Rohit Agrawal leads the Group Corporate Communications of Sharp Sight Eye Hospitals as an accomplished, innovative, and successful media professional with more than a decade's experience in mining new and ROI-driven creative strategies for establishing organizational goals. Diversifying Offerings The first thing that Rohit does is market research. At first, he learns about his target audience, what they care about, etc. Then, he chooses the way he will communicate with them and run an A/B test. Rohit wants to learn what type of messaging is most important for this group. After analyzing his results, He opts for the winning test but continues to refine the messaging throughout a campaign's lifetime. Rohit has completed his academics in Mass Communications at GGSIPU University. He then started his professional career as a trainee reporter at UNI and SI News Channels. Later he shifted to Cogent EMR Solution as a Public Relations Officer. 11 11

12. Finding the answers to a few basic questions like 'who needs you,' 'who do they need you?', and "what is your value' helps to a large extent. Rohit believes answers to these questions form the messages that are unique to you. These messages must be consistent, and everyone in your organization reflects that. On the other hand, Media Relations is Rohit’s favorite Corporate Communication method. As mentioned above, he shared a warm bond with journalists which can offer a wide PR to his company. He added, PR is a direct way to connect with your target audience via Newschannels, Print Media, Digital, Radio and Magazines which helps in establishing company’s voice and branding decently. He also feels various key message variations can also be developed for numerous purposes, including speeches, public servic announcements, or industry presentations. However, that needs to be consistent with stemming from the overarching corporate key messages. A well-crafted set of key messages will showcase all your key benefits, support your mission and highlight your value. Accept Challenges with a Smile Rohit feels that a workplace challenge is anything that prevents you from succeeding in your role. Multiple factors like changes in the workplace, lack of expertise, conflicting management styles, or contrasting personalities can create challenges in your workplace. As a leading eyecare brand, Sharp Sight Eye Hospitals firmly believe in developing a culture where the team and performance thrive. The eyecare brand has opened 14 centres in just two decades and provides world-class ophthalmic services with great passion and dedication. Sharp Sight is currently eyeing Uttar Pradesh, West Bengal, Bihar, Jharkhand, Uttrakhand, Himachal Pradesh, Delhi NCR, and the northeastern part of India to add nearly 40 new centers within the next 5 years. Every role has its very own set of challenges that can occur at any part of a professional's career. How you are tackling challenges in your workplace can leave an impression on how your colleagues view you. So, it is very important to develop a strategy to deal with workplace challenges. "In fact, I would recommend each and every professional that 'accept challenges with a smile."- Rohit states. Rohit states, "Recently, Sharp Sight has collaborated with LOGY.AI, which introduced an AI-based screening solution to identify cataracts on the spot within a few seconds and that too with 92 percent accuracy. We ensure that we will be introducing more new technologies in the coming 5 years." Leadership Principles With the rise of social media, the way of communication changed dramatically. Starting from your websites to your handouts to tweets- what you say and how you say it is absolutely critical to stay relevant, current, and influential in your markets. 12 12

14. The 10 Most Influential Healthcare Leaders to Follow in 2022 Daniel A. Etra Co-Founder & CEO Rethink 01 14 www.primeview.co 14

15. with special needs. Under his guidance, the Company is successfully offering support, tools, and content via technology to all market segments and reaching more children. Advancing the Boundaries in Healthcare through Innovative Technology Prior to co-founding Rethink, Mr Etra was CEO of R.E.R. International, a supplier of printed materials to the retail industry. In addition, he worked with many global companies in managerial positions. In academics, Daniel Etra has an MBA from Harvard Business School and a BA in Economics from Yale University. Daniel Etra’s Dynamic Leadership P CEO, is providing cloud-based treatment tools, training and clinical supports for individuals with developmental disabilities and their caregivers. The seeds of the global health technology brand was shown in 2007 with a mission to inspire and empower individuals with developmental disabilities and those who support them. ioneers on the road to enhancing healthcare worldwide, Rethink, under the leadership Daniel Etra, Co-Founder & Beginning with a focus on families caring for a dependent with a developmental disability, Rethink, under Mr Etra’s leadership, has expanded its product range to serve all entities revolving around the care of this population. Today, Rethink’s three divisions Education, Employer & Behavioural Health - provide treatment tools and supports for caregivers in the public school system, for employees of Fortune 500 companies in over 120 countries, and in the healthcare system through public and private behavioural health agencies. Leveraging technology to provide a scalable and affordable solution— Rethink aims to provide families, educators and behavioural healthcare providers affordable, best practice treatment solutions for children with special needs. Presently, the Rethink program is being used by employers, the US Department of Defense, Managed Care organizations, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide. Rethink’s an Effective Web-Based Program With a significant dearth of trained professionals (there are only approximately 30,000 Board Certified Behavioural Therapists) available to meet the needs of a growing population with a developmental disability (approximately 450 million individuals birth-21 globally), Rethink set out to create a scalable solution that would make clinical best practice treatment tools and supports available to the individual and their caregiver(s) no matter where they are located. Meet the Leader Rethink, run by Daniel A. Etra, CEO & Co-Founder, is leading a team of education, clinical, business and industry experts with a shared commitment to making best-practice treatment solutions available to every child Unique Service Portfolio Providing research-based teaching strategies grounded in the principles of Applied Behaviour Analysis (ABA), the award-winning Rethink program includes a comprehensive online 15 15

16. individualized treatment program with over 1,500 video-based demonstrations - developed by internationally-recognized experts in the field - to train caregivers, parents, professional and paraprofessional staff how to manage problem behaviours as well as teach an individual with a developmental disability critical skills. Key Differentiating Factors Rethink is unique in the marketplace by offering a scalable and fully integrated solution to addressing the needs of individuals with a developmental disability and their caregivers. Rethink’s employees share a deep passion for having a social impact and drive continuous innovation in the products that Rethink offers. Automated data-based reports track progress in real-time, facilitate coordination across care team members, and allow for robust data analytics on outcomes. Besides, Program Specialists can also utilize Rethink as a form of job-embedded professional development and to augment coaching caregivers and other support staff. Rethink also offers a range of technology-enabled remote service options, ranging from short-term web-based consultations with Rethink’s Board-certified behavioural therapists to ongoing program development initiatives supported by an in-house team of clinicians. In addition, Rethink’s practice management offering allows for the tracking of service authorizations and cost of treatment as it relates to clinical outcomes. Rethink serves individuals at all levels of development and ages ranging from point of diagnosis through early adulthood. The “Secret Sauce” Despite what many may think, building a successful company does not happen overnight. There is the expression “the 10-year overnight success.” This is particularly true for entrepreneurs and successful ones need to be willing to pivot their business strategy to respond to changing market conditions as well as to have the patience to play the long game and be willing and able to move the ball down the field a little bit every day. Awards and Achievements A Case Study Showing How Rethink’s Methodology Surpassed An Organization’s Expectation For its outstanding contribution to the society and extraordinary service, Rethink has received several honours such as being named among the most innovative and best healthcare companies consecutively over the years and has won numerous awards including Inc. 500 Award, Interactive Media Awards - Best in Class, Healthcare, AI Excellence Award - Most Outstanding for Inclusive Education Evidence-Based Treatment Solutions in, and CV Magazine Achievement Award - Best for Inclusive Education & Evidence-Based Treatment Solutions, and Mid-Atlantic Innovator & Entrepreneur Award and Global Excellence Award for Most Innovative Behavioural Health Software to name a few. One of the most critical needs in employee benefits is supporting employees caring for a child with a developmental disability such as autism or ADHD. Costco Wholesale decided to be proactive and offer unique supports such as the Rethink program to these employees, who make up nearly 20% of the workforce. As Donna Sexton, the Director of Employee Benefits at Costco noted: “I can’t think of any benefits we’ve ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing Rethink on, and what a difference it was going to make in their lives.” 16 16

17. A Piece of Advice for Entrepreneurs Although it’s not just the organization that has made such an impact, for his leadership, philanthropic achievements, and dedication as an entrepreneur, Daniel has been recognized as CEO of the year and received the prestigious Smart CEO Future 50 Award. Find a problem in the market that is not yet addressed with an effective solution, develop a vision of a solution to address that problem, and surround yourself with capable people that are smarter than you to create a product that will solve the problem. And always continue to innovate and improve that solution! Road Ahead The Company is in the process of expanding its core product offering beyond treatment tools and supports for dependents with a developmental disability and their caregivers to adults with a developmental disability, including supporting those individuals in the workplace. 17 17

20. The 10 Most Influential Healthcare Leaders to Follow in 2022 Taking the Pharmaceutical World to higher latitude with his venture, Century Pharmaceutical Ltd Janak Sheth Century Pharmaceu�cals Ltd | MD 01 20 www.primeview.co 20

21. STORY OF JANAK SHETH As a young child, he always dreamt that he would not like to work like his father who was employed with a Bank but to start his own business. Dr Janak Sheth did not have any businessmen in his extended family nor had the resources required for setting up a business. So he knew that he had an uphill task in front of him. He decided to work towards his end objective by starting on the fundamentals - to get a good education. Taking the Pharmaceutical World to higher latitude with his venture, Century Pharmaceutical Ltd Janak Sheth decided to get admitted to the best engineering institution - Indian Institute of Technology and pursued Chemical Engineering. He had a sharp focus on his future, so it kept him well engrossed in his studies and on “learning” rather than just excelling at exams. Dr Janak Sheth did his graduation with distinction and decided to join a company which could allow him to learn basics and he finally got that. Although he was very junior in the company, he decided to take decisions which many seniors feared to take. He became a sought after person owing to this ability by his colleagues. A pharmaceutical industry with his venture, Century Pharmaceuticals Limited. Dr. Janak Sheth earned his B.Tech degree from IIT Delhi and today, he is an Industry veteran in the Pharmaceutical world with a total experience of 45 years. versatile business leader with an innovative approach, Janak Sheth is driving excellence throughout the Century Pharmaceuticals Ltd has been manufacturing APIs for over three decades. It offers other services also apart from supplying APIs. The company undertakes long-term contracts for manufacturing intermediates and development of new Active Pharmaceutical Ingredients as per your requirement. They are supplying APIs to global pharmaceutical companies in India and abroad for the last 3 decades. Some of their major customers operate in India and export their products to other countries. Century is also engaged in pioneering research of novel molecules for the treatment and cure for Asthma and allergy. However, he also got reprimanded by the top management for taking decisions which were way beyond his authority. He enjoyed it as there were few who dared to take decisions he was taking and it gave him a thrill. Although he was a just a Project Engineer for this new international project, he was effectively working as a Project Director taking most of the decisions including design and procurement of equipment etc. Later Dr Janak was involved with the installation of the equipment and thereafter production. After 4 years he left them and started his own business with a paltry sum of only Rs 3,000. He was lucky that the government looking to his acumen and project details, supported him with loans to set up the business including an equity capital loan to bridge the gap in funds available with him and that required in the form of equity investment. 21 21

22. DIVERSIFY THE ORGANIZATION’S OFFERINGS much higher growth this year than in the recent past! SECRET SAUCE AND LEADERSHIP PRINCIPLES Initially, Century was started with only 2 products. It took time to manage the finances, produce goods and market them as they had no previous business experience. With limited means, it was far more challenging. However, they stabilized themselves after 2 years and slowly started serving more customers. With more confidence to run the business, Dr. Janak decided to expand the production capacity and add more products to the portfolio. Based on customer feedback and their confidence in the products and services, the team decided on the next few products. They had a very good response from all customers and this set the ball rolling for them. “When I was working, I realized that the speed with which I could make decisions helped me take bold decisions which many procrastinated. This decisive nature helped me as I progressed with our business. This ability resulted in greater self-confidence and with my sharp focus on my business, I maintained my enthusiasm and determination to continue to work towards success. I kept my sharp focus on the few things we worked on and tried t excel”, asserted Dr Janak. “This helped us establish a niche for our products with extensive knowledge of the products we produced. Our positive attitude helped us look at the brighter side of things and this kept us always in the sunshine. One of the most important aspects was integrity in business. This made us very predictable and hence were in the good books of most of our customers with greater support with time. Over the years we learnt the art of strong communications within and outside our company. Transparency in thoughts made our work very easy and smooth to execute”, he further added. GREAT ACCOMPLISHMENTS Owing to his success in business, Janak Sheth got invited to several social forums for helping the downtrodden. He has the opportunity to encourage students for their extraordinary performances and also provide financial support to those that need it the most. When he sees these students graduate and shine out in their careers, it gives him great pleasure for having made a difference in their lives. In recent times Century is also involved with providing help to tribal children who have congenital issues like cleft. They are able to win smiles from parents of these children and look forward to the day these children grow and become successful in their THE BIGGEST FAILURE IN BUSINESS AND LEARNING Janak Sheth and his team were working on a novel molecule which required a lot of funds – much beyond their capability. They were approached by GVFL to fund them as a private equity investor. Initially, they found them as a serious mature venture fund and therefore listened to GVFL the way to commercialise the molecule. This was their biggest professional blunder to listen to GVFL against their own thought process. Ultimately the Century team had to give them an exit by almost killing themselves but sadly achieved no progress. CHALLENGES ON THE WAY Janak Sheth has a belief that any challenge is actually an opportunity. He has capitalized on all complaints received from his customers about their products and services. The recent COVID pandemic was also taken by them as an opportunity. They were amongst the first companies to get into action and started exports of their products when most people were in lockdown staying at home. This gave Dr Janak and his team more confidence and appreciation from their customers. As a result, they have seen Had it not been for GVFL, they would have succeeded in making a significant development of 22 22

23. a unique and different way and should be able to innovate in their business. Innovation is the key to growth! the novel molecule and registered the first new biological entity in India. With this failure, Janak Sheth says that they have learnt to depend upon our own thought processes instead of depending on “experts”. BEST ADVICE EVER RECEIVED While sharing about the best advice ever received, Janak Sheth said, “Once I received a piece of advice that I am not innovating enough and that startled me as I was considered to be one who dares to innovate. But I took the advice in good stride. With a strong and cohesive team managing the present operations in Century Pharmaceuticals Ltd, it is time to think ahead. We are now planning to invest further in R & D and also to expand production capacity although we have sufficient surplus capacity. We understood the advice that we are not growing as fast as we can and should”. WHAT SUCCESS LOOKS LIKE? Janak Sheth said, “Success for me means doing something that makes me happy, and something that I crave and enjoy. When I enjoy my work, I work with only a reasonable effort to cross new challenges. This success enables us to grow and develop mentally, spiritually and professionally”. NEW IDEAS TO BE IMPLEMENTED “As we grow further, we would like to dedicate ourselves to the social upliftment where possible and to work on uncharted areas which help in providing new medicines with much less side effects. Currently, we are working on the development of personalized cancer treatment. This is a targeted therapy approach which will specifically target and kill the tumour in the cancer patient and yet without any side effect. Our objective is to make a significant progress in this novel area and alleviate the pain of cancer patients”, Janak Sheth proudly shared. MAIN DRIVING FORCE BEHIND CENTURY PHARMACEUTICALS LTD The strong and harmonious team in Century is the main driving force behind the success of the company. The team accepts challenges and achieves them. It is geared for much better performances in future. COMPANY’S FUTURE PERSPECTIVES Presently, Century Pharmaceuticals Limited is on a very strong footing. The company was in a partnership with an Israeli Biotechnology company for research and commercialization of a novel recombinant protein for the treatment and cure of Asthma and Allergy. Now, the company is looking forward to developing costly products which require much fewer resources instead of churning out tons of pharmaceuticals which also produce a lot of pollutants. The team is working hard on unmet needs of the industry and tries to focus on products which have much fewer side effects. VISION OF LIFE For Janak Sheth, the vision in life is to contribute to the national economy through taxes and duties paid on imports and sale of their products. Presently, his company is doing various kinds of CSR activities in rural and tribal areas. The team gives special focus on providing basic education and drinking water facility to the people who live near their plant. THE CHARACTERISTIC OF EVERY LEADER Every leader should be capable enough to think in 23 23

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26. The 10 Most Influential Healthcare Leaders to Follow in 2022 Dr. Shriram Mudambi Managing Director GC India Dental 26 26

27. The Infancy Stage GC is the fairy tale of nurturing dreams, struggles, success, and growth. GC was founded in Tokyo during the hard times of the Great Depression in 1921 by a young chemist Kiyoshi NAKAO with his two friends ENJO and Tokuemon MIZUNO. The three founders had to deal with several disappointments and bitter setbacks trying to bring innovation in dental material. However, it was exactly these difficulties that led to unforeseen changes of direction and turning points that would later be crucial for the long-term success of the company. THE PREEMINENT DENTAL PRODUCTS MANUFACTURING, INTRODUCING INNOVATIVE SOLUTIONS IN EMPLOYEE CENTRIC ENVIRONMENT N There can be no medical progress without technical progress, and there is no “healthy” future without innovations. Launching innovative products and establishing operational efficiencies to achieve customer delight and raising standards of oral healthcare, GC India is a one-stop solution for dental practitioners to focus on achieving excellence in clinical dentistry. Apart from its significant role in society through dental products, it is also a trailblazer for its unique employee-centric work culture. ew technologies and innovations are transforming the world at breathtaking speed – all the more so in medicine. GC’s first product, “Standard Cement,” was a big flop in the marketplace. However, this experience provided a great learning ground for the three founders, who realized the “importance of making products by thinking from the customer’s standpoint” and fostered an “uncompromising commitment to quality.” Three years later, they created “Crystalline Cement,” which offered excellent quality comparable to imported materials. The dedication of the founders to making quality products has been kept alive through generations of GC men and women, and it continues to drive the company’s growth through the philosophy of “SEMUI”. This theory originally comes from the Buddhist concept, “Always think and act from the viewpoint of your opponent or partner”. In the broadest sense, it represents a combination of selflessness, pure objectivity, charity, and great wisdom. GC products are sold in over 100 countries across the world, which include well-known brands that have been used and trusted by dentists for decades. Patients value the pleasant environment, excellent service, and modern equipment just as highly as the expertise of their dentist. With GC providing a wide range of quality products, it makes the life of a dental practitioner quite easy. From the foundation until today’s journey of NAKAOs there lies a success story of what GC is today as one of the world’s largest and most successful manufacturers & suppliers of dental products. The Guiding Force Presently, GC India is progressing under the guidance of a versatile and visionary leader, Dr. Sriram Mudambi. He is the Managing Director of the Company and has been instrumental in GC’s growth for two decades. Dr. Sriram holds extensive experience and industry knowledge. He did his post-graduation Restorative Dentistry from the National University of Singapore. Service & product portfolio GC is known for gifting new concepts, technologies, and products to the dental fraternity. From the then “crystalline Cement” to glass ionomer restoratives materials all have the uniqueness of their own. Some 27 27

28. of the widely acclaimed products of GC to Dental Industry are: “We are Customer Focused. Continuous feedback and learning from the customer is vital to stay ahead of the competition and deliver impactful products”, asserts Dr. Sriram. Gold Label 1 which is India’s highest-selling luting cement. All-round restorative with outstanding invisible aesthetics G aenial with new injection moulding technique for Gaenial Universal Injectable. New Fibre reinforced materials EverX Flow. New generation nanohybrid technology of Sculpt series. Evolution in glass ionomer restorative to glass hybrid Ionomer Equia Forte. Celebrating over 5 years of successful Flexceed in India: the vinylpolysiloxane impression material whose flowability of Putty-Wash is better than any other brands. “The real KEY is to first gain the mindshare of our patients, followed by wallet-share. This sequence brings about factors such as “name, fame and respect” over a period of time. All this can be achieved if we first change our mindset. There is no such thing as cheap and best. Quality will have to be the focus,” he adds. Overcoming the hiccups, measuring the success A few of the challenges in the pharma & medical device industries today are economic slowdown, Product liability, Customer cliff and not keeping up with Technology. GC is a pioneer in taking the initiative not only to advance product development but also to support the evolution of the latest concept of dentistry, namely ‘Minimal Intervention dentistry’. GC instituted a unique MI (Minimal Intervention) concept in 2000 by rephrasing the original MI concept proposed by the FDI in 1999 and defining the three approaches of ‘Identity’, ‘Prevention’ and ‘Treatment & Control’ to better fit the clinical situation. Since then, GC’s MI concept has always formed the basis of the company’s product development. In Digital Dentistry too GC India is at the forefront with the digital product portfolio like Aadva IOS, Cerasmart, Proceed ceramic, Optiglaze, Lustre Paste and G- CEM LinkForce- the universal luting solution. GC India has a consistent growth in terms of business and is constantly upgrading the product portfolio keeping in mind the Indian customers’ needs and requirements following all the industry regulations. Because of differing requirements in the various overseas markets, GC has very deliberately localized its European, US, and Asian operations. GC has lost no time in optimizing its on-site activities, while at the same time fulfilling its obligation as a local enterprise to actively participate in each country’s dental industry associations. Human Resource is another biggest asset of GC India who is with the organization from a long period sharing and believing the philosophy of GC, even in the time when attrition tends to be higher in the industry. A glimpse of healthcare sector In the dental industry, there are several trends going on today but all of them have one clear link: minimally invasive dentistry. The ultra-conservative approach is gaining more relevance as technology provides us with better materials that allow minimum thickness while keeping the same physical properties with unrivalled aesthetics. So in the fast-moving time, it’s very much required to keep pace with the market demand and update the products accordingly. Employee ethos All employees at GC act as members of a big family, where they remove themselves from egocentric thoughts and respect their fellows, or “Nakama.” They also strive to think from the customer’s standpoint and make true products by placing a priority on the value these products provide for customers. 28 28

29. GC’s commitment to achieving excellent quality is firmly rooted in all employees irrespective of their departments whether to research, production sales or else. To encourage creativity & innovation, all GC employees are been given freedom of work and expressing and executing new ideas & concepts. The management is also concerned with the mental and physical fitness of every employee and through a balanced diet in office, regular exercise regime. To contribute to society through the improvement of oral health. To improve corporate quality and meet customers’ trust and expectations. To create a team of GC Associates full of energy and respect. Along with these, GC India constantly strives to listen and immediately address the customer’s requirement, complaints and queries through the VOC process. GC has started the GC Membership Society operates in order to build close relationships with the dental professionals and to share as much information as possible about the products and latest information to help facilitate their daily practices. Working At Gc India Dental With the diversity of its Associates(employees), GC India Dental values and respects the dignity of all, and recognizes that the long-term success of our company is dependent on all our Associates working together as a family to meet the goals, objectives and directions of the organization. Feathers in the cap It is the first company in the dental industry to receive the internationally renowned Deming Award in 2000. GC also received the Japan Quality Medal in 2004, the highest recognition for quality man agement in organizations. GC received the Selection Committee Special Award of the 1st Japan Open Innovation Prize in 2019. GC was ranked second in the 10th Quality Management Level Research, conducted by the Union of Japanese Scientists and Engineers. GC ranked No.1 in the 9th Quality Management Level Research 2016. GC was ranked 2nd in the 2014 Quality Management Level Survey. Associate strengths of GC India Dental are tapped across the Regions. As such the working culture and environment in GC India is very diversified and professional. With the commitment of individual towards teamwork and high level of professionalism, working in GC India Dental would be a great advantage and experience. The HR Department at GC India Dental always endeavours to ensure that Associates are provided with sound guidelines of the policies and procedures. The Department also ensures that all Associates fully understand their roles and responsibilities to the organization and the organization’s responsibility to them. What’s on the card for the company “Looking ahead to the 100th anniversary in 2021, GC is making continued efforts under Vision 2021 to become the number one dental company in the world through further contributing to a healthy, long-living society.President Makoto NAKAO has presented five key phrases for vision 2021: “Human being,” “Innovation of technology,” “Globalization,” “Advanced information society” and “Value-creating management.” These five key phrases are considered to be intertwined to create a new business environment in dentistry. Building long term customer relationships The main Management Principles of GC are based on both external and internal customer: 29 29

32. The 10 Most Influential Healthcare Leaders to Follow in 2022 Samuel George Gesco Healthcare | CEO 32 32

33. develops some out-of-the-box and cost-effective organic advanced technology to mitigate the pain of patients across the world. Transforming Lives with Innovative Healthcare Solutions A words on which our lives depend on. It is one such sector where only a minute mistake can cost hundreds of human lives. Whether doing the diagnosis of a disease, a critical surgery, prescription of medicines, usage of pharmaceutical devices, medical tools or operating other complex systems, there has to be accuracy, a conscious, careful and responsible mind which cannot afford to make any mistake. One such company which is transforming the lives of human beings every day with its innovative, yet accurate, precise and perfect healthcare solutions to alleviate pain among the patients globally is GESCO Healthcare, a trailblazer of quality surgical and implants. With a mission to become one of the Top Healthcare Brands globally, GESCO Healthcare, more than half a decade old company, is making enormous efforts to alleviate pain for patients across the globe. The company primarily focuses on the Manufacturing of high-quality Neuro, Orthopedic and Spinal implants along with a wide array of high standard surgical instruments. For its extraordinary services the company has won numerous accreditations including the ones from Indian FDA, ISO 13485, 9001, CE Marking, US FDA, and WHO-GMP among many others. ccuracy, Precision and Perfection are the words which make the foundation of the healthcare industry. These are the Currently, the company has over 350 employees and its marketing offices in 15 cities all over India and an exhaustive dealer network in the country. It also has a global presence in over 30 countries. Initiatives taken with a Team of Diligently Hard-Working Members GESCO’s pursuit of excellence has been sustained by a team of passionate engineers and technicians, cutting-edge technology, world-class infrastructure and their focus on quality. International medical and standard certifications like Indian FDA, ISO 13485, CE marking, US FDA, WHO-GMP stand as a testament to the quality of their products. In a span of 50+ years of manufacturing and exporting implants and surgical instruments, they have gained the trust of clients across India, Asia, Africa, Europe, North America and South America. GESCO took an obligation to transform lives of people with their unparalleled innovative medical solutions improving the global health. They have tailor-made solutions in form of high-quality designed and manufactured neuro, orthopedic and spinal implants accompanied by widely spread spectrum of surgical instruments through active collaboration with the medical fraternity. Cornerstone of the company grounded since the year 1962, they have become the largest spinal implant manufacturer in the country at present. With the constant emphasis on innovative enhancement of their products and processes, their Innovation Centre With their Innovation Centre, GESCO is at the forefront of leveraging the advances in medical technology to help their customers deliver better care to more people around the world at a lower cost. One of GESCO’s key strengths has been the translation of insights into reality by addressing the gaps in the medical field through product design. They have the infrastructure and expertise to go from an idea to design, from prototype to production, supported by production processes that are designed to move from concept to volume 33 33

34. production in a fast and cost-effective manner. A few of their acclaimed innovations include GAAS, a spinal product and the Halifax Nail, an orthopedic product, both built with some of the biggest names in the Neurosurgical and Orthopedic specialities. About the Extraordinary Solutions Offered by the Company With its vision, enormous effort, and extraordinary offerings in an unbelievable price, GESCO Healthcare has become one of the most advanced medical device manufacturing facility in the country. Even after manufacturing the products, the company ensures rigorous quality checks at several stages and sterilizes with the help of an exhaustive microbiology laboratory. The company has several patented products and collaborates with numerous major companies of the world in the sector of Neurosurgical and Orthopedic specialities. Some of its products like GAAS and Halifax Nail are highly acclaimed and used all over the world. Instilling Core Values for Improved Efficiency To enhance the performance of the company and increase the efficiency of its services, GESCO Healthcare fosters certain core values among its specialists in the entire team and they are: Innovation through Collaboration: The company constantly tries to outdo itself in creating healthcare products that help people live active lives. It leverages the collective genius minds of the medical community to develop innovative solutions for quality healthcare possible every day. The company makes every effort to deliver the best quality products and to achieve that the company compromises nothing. To produce the highest standard of medical equipment in the world, the company invests huge amount resources in highly advanced capital machineries from Switzerland, Germany, Japan and the USA. Delivering Quality: The company claims to have an obsession with quality and that is what makes the GESCO Healthcare stand tall and win countless international accreditations. This dedication towards quality does not get restricted to its products, but goes beyond that ingrained that ingrained in all their ethos, infrastructure and teams. About the Inception of this Spectacular Company Like all other industries, even healthcare sector suffered a lot after the Indian independence. It was then the Indian industry of surgical instruments was in its primitive stage, hence, most of the instruments used then were imported, making it was unaffordable. Seeing the potential of the market and demand of the surgical instruments at a reasonable price, Mr. Theodore George, the M.D. of the company entered into the scenario and founded GESCO Healthcare in the year 1962. Nurturing Relationships: “We believe we are better together,” claims GESCO Healthcare and that is why the company deeply invests in its relationships with the medical community, its employees and partners, so as to propel their journey towards re-imagining and re-defining healthcare. Implanting Trust: Trust being the foundation of any relationship, the company dedicatedly instills that among each of its employees and every relationship that is anchored with honesty and integrity for delivering effective medical solutions that persistently raise the bar of ethical healthcare. Later in the year 1985, the eldest son of Mr. Theodore George, Mr. Samuel Williams George, the current CEO at GESCO Healthcare, joined hands with his father as a young engineer to take the company to the level-next. Observing the gap in the market and demand for standard quality Spinal Implants at affordable prices in the early ‘90s, Mr. Samuel used the company’s rich experience in 34 34

35. Research and Development, cutting-edge machinery, inherent focus on quality and innovation to enter the industry in a new form and create a mark within the minds of medical practitioners. company has added new divisions in the niche market including Natural Remedies and Biologics. Like any other successful company, GESCO Healthcare too constantly updates itself about the latest happenings in the industry. To take this process a step further, the company provides Continuous Medical Education (CME) about its existing and new products in a regular frequency enabling them to update their existing customer base and build new clientele. To conclude with the USP of the company, Mr. Samuel says, “We always keep the value of our customers. Each customer is unique to us and we make strong bonds with each of them. Hence we manufacture unique products for specific customers.” Sturdy Built Infrastructure GESCO has some incredible state-of-the-art manufacturing facilities encouraging their innovative streak. Covering all the stages of production including conceptualization to production takes place in-house with contemporary designing facilities, full-fledged laboratories for prototype testing and manufacturing units powered by computer-controlled numeric technology. They showcase some of the most pre-eminent medical devices. The company has a commitment towards perfection which gets bolstered with high quality control culture of their organization. They are embedded with an exhaustive quality management system implementing rigorous quality checks at several key stages of the manufacturing process. Also, they some modern microbiology laboratory that validates the sterility of all the instruments. GESCO has an unbiased emphasize on raw materials, ensuring their implants are made with imported, high-quality titanium, top-notch stainless steel and high-grade performance polymers while the materials used for moulding surgical instruments are of higher grades with thorough verification and certification of stainless steel. A Strong Team makes a Strong Company and Eventually the Success Point In whichever field it is, a growing team with the continuous hunger for learning and understanding the market trends and the ability to contribute to a team is the most crucial thing for a company’s success. This is what defines GESCO Healthcare and helps them to deliver the highest value to its customers. With a vision towards diversifying sections, adding more value to its stakeholders, the 35 35

36. “Looking ahead to the 100th anniversary in 2021, GC is making continued efforts under Vision 2021 to become the number one dental company in the world through further contributing to a healthy, long-living society.President Makoto NAKAO has presented five key phrases for vision 2021: “Human being,” “Innovation of technology,” “Globalization,” “Advanced information society” and “Value-creating management.” These five key phrases are considered to be intertwined to create a new business environment in dentistry.

38. T tion in primary, secondary and tertiary hospitals for the pilot purposes. Based on these pilot feedbacks, they developed the minimum viable product and incepted commercial pilots. At present, their presence is more than forty plus hospitals in seven plus states across India at the moment. he triumphant journey of Janitri innovations commenced with visiting more than hundred plus hospitals across India for the needed identification and validation. After which the company embarked on the prototype and developed it with few collabora- Genius and Genuine Services for Mothers and Newborns KEYAR is an affordable, easy to use and wearable fetal heart rate, uterine contraction and maternal heart rate monitoring device for intra-partum care. KEYAR displays fetal heart rate, uterine contraction & maternal heart rate in an easy format which is interpretable by a low skilled health worker. KEYAR communicates with their mobile application DAKSH which is an intelligent intrapartum monitoring mobile application for digital partograph and paperless labor monitoring. DAKSH allows the staff nurse to register and enter vital signs of a pregnant woman. It reminds the staff nurse to monitor the labor vitals, as per the standard WHO intrapartum protocol. It also generates alerts in case of complications, based on an in-built algorithm. A Journey started off with Small Observations to Achieving a Breakthrough Arun Agarwal, Founder of Janitri Innovations, is native to a small town in India. Since his childhood he witnessed many of his family members and neighbors suffer from health problem like diabetes, malaria, jaun- dice, pneumonia and many more. During his undergraduate study, he realized that technology can solve most of the healthcare related problems and that motivated him to pursue a post-graduation in biomedical engineering. After completing his PG, he started visiting villages in India to explore health related problems. While talking to community, pregnant women, mothers, midwives and doctors, Arun was able to connect the dots with his childhood memories. He realized that maternal & child health is a huge problem in India and many deaths can be prevented by simple affordable innovations. Further, Arun visited 100+ healthcare settings across India to explore problems related to maternal & child healthcare and decided to work on the problems through Janitri Innovations. Overwhelmed with the Support came from Government As a firm, Janitri is privileged to receive grant support from Bill and Melinda Gates Foundation, BIRAC, Government of Karnataka (Startup Karnataka scheme), VILLGRO, Grand Challenges Canada etc. These grants helped the company in product development in pilot. Apart from grants, they won Tie Anthah Prerana, Qualcomm Design Challenge, LES APAC conference, Falling Walls etc. Rural India has Biggest Healthcare Challenges, also Home for Opportunities In India, mass lives in rural areas hence major challenges and opportunities exist there. There is a huge potential of affordable healthcare services/technology for the mass population that lives in rural area. Defined 38 38

39. Exceptional Tech-based Innovations in Healthcare steps need to put forward along with rectified innovations, solutions and services at right time right place. That is inclusive of early screening, diagnostic, monitoring, telemedicine etc. in the areas of cardiac, neuro, maternal and child health etc. Janitri’s Mantra: Do early, Fail Early and Ameliorate Janitri Innovations follow the process of “do early, fail earlyâ€? and innovate on routine basis for their product development, pilot, and internal process etc. That offers room for team members to strive on and think-out-of-the-box hence creativity comes with innovation. The company efforts on testing the product or feature in the hospital (urban and rural) in real time to receive the feedback of the relevant stake holders (nurses, doctors, patient). Based on the feedback, they take quick decision on modification or inclusion or removal of any technology component. Major factor that contribute to the company’s success is their passionate team members which the founder found at early stage made the overall progress. Arun Agarwal Founder | Janitri Innovations To Serve Customers Better, Validate their Feedbacks to Real Terms As an initial step, Janitri provides the best-in-class products, services and maintenance. Their main strategy is, frequent and regular interaction with the customers, so as to get their view/comment/feedback on the overall product. Further, the company validate and implement that in their internal process and try to incorporate that feedback into the product to ensure that customers/users should get what they are looking for. This will help us to build the relation and improve the product. Striving on Innovative Solutions on Maternal and Newborn Mortality Janitri Innovations is focusing on maternal and child health problems as maternal mortality and newborn mortality is still a major concern across the world. They believe that more than 80% of these problems can be solved by simple innovations in a sustainable manner. Therefore, the company strive on MCH and envision to expand across the globe with their current product. 39 39

42. J gym and at present they have collaborations with multiple healthcare clinics, doctors and hospitals. The journey has been spectacular. M Nutrition was founded in 2013 and was a result of Juhi Mimani, founder of JM Nutrition’s childhood passion with fitness and health. Since then, as a business, they have grown from strength to strength. They started with just one collaboration with a Exemplary Services that Believes in Strengthening the Core JM Nutrition is a provider of customised health and diet services. Juhi truly believe in healing an individual from the core. For her, fitness and health on a long term is ultimate goal and not short term weight loss. Some- thing which cannot be accommodated in his/her lifestyle should not be started. Health is about being consis- tent. Each individual is different, having different ailments and lifestyle, so their diet plans are customized accordingly. Backbone of the JM Nutrition Juhi Mimani is the founder and Chief Nutritionist of JM Nutrition. She is the heart and soul of the brand. It is her personal approach and expertise in providing every client a customised nutrition plan that has made JM Nutrition such a success in the nutrition industry. Juhi is actively involved in further understanding of cutting edge nutritional research as well as using their daily foods to enhance one’s health. Juhi’s Opinion on Current Scenario, Major Challenges, and Opportunities of the Indian Healthcare Sector The major challenge which JM Nutrition is facing currently is the loss of trust in the healthcare industry. There is so much information available on the web which confuses the population. As a nutritionist Juhi says, “I believe in optimum nutrition which requires a step further. Each one of us needs professional help to reach their optimum health, whether its weight management or disease management.” She further added, “The evolution of the sector calls for involvement from all stakeholders and the use of innovation to bridge intent and execution. India has the opportunity to leapfrog a lot of the healthcare problems that developed nations are grappling with.” Major Challenges JM Nutrition Faced Juhi describing the challenges faced by the company is, “My patients coming and asking for these so called “fad diets” without understanding the details of the same. A nutrition plan is a complex and customised plan, it cannot be applied randomly to any patient. We have to make our patients understand that these plans have to be made as per each one’s personal physical and mental state which should lead to long term health and fitness.” 42 42

43. Holistic Approach Towards Healthy Life Major Contributing Factors behind Company’s Success “Balance” is Juhi’s go to mantra. Her plans are designed keeping the balance in mind. She emphasizes largely on nutrition than just cutting down calories. To keep the weight off or live a healthy life, psychology and physiology, both play a very important role. Every individual should find a balance between them. Juhi Mimani Founder | JM Nutrition’s Injecting Creativity and Innovation to Workspace As a founder of JM Nutrition, Juhi strongly encourage brainstorming and responding enthusiastically to all ideas. She’s hard core believer of the fact that is, if people aren’t feeling connected to your company, there’s little incentive for them to be innovative. Building Long-term Customer Relationship by Giving Preference to Each Individual Separately Each customer/client is different. JM Nutrition focus on understanding the root cause of the problem and heal them accordingly. Their health packages are designed as per quarterly, half-yearly and yearly in order to give them the result they want. Bright Forthcoming Years of JM Nutrition Keeping in mind that Nutrition and health is an important part of life, Juhi stated, “Nutrition and health are very closely related. To achieve its true health potential, your body needs the right food and regular maintenance. With JM Nutrition, I want to democratize the process and make it easier for people to figure this out. If I can help more and more people chart an effective course to their optimal nutrition, i will consider JM Nutrition a success.” 43 43