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Glitteringly Direct: a framework for the integration of media studies

Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR. Glitteringly Direct: a framework for the integration of media studies. Answers (Media Literacy IQ). 1. False 2. True 3. False 4. True 5. True 6. True 7. False 8. False 9. False 10. True. Testimonial. Plain Folks.

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Glitteringly Direct: a framework for the integration of media studies

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  1. Jenny Gapp, Librarian Valley Catholic High School Beaverton, OR Glitteringly Direct: a framework for the integration of media studies

  2. Answers(Media Literacy IQ) • 1. False • 2. True • 3. False • 4. True • 5. True • 6. True • 7. False • 8. False • 9. False • 10. True

  3. Testimonial

  4. Plain Folks

  5. Statistics

  6. Demonizing the Enemy

  7. Flag-waving

  8. Transfer

  9. Unplug.

  10. Psychology & Marketing

  11. Direct Order

  12. Repetition: !!!

  13. Resources • Media Literacy Clearinghouse (Frank W. Baker, guru)http://www.frankwbaker.com/mediause.htm • Project Look Sharp (Ithica) • Core Principles of Media Literacy Education (NAMLE)http://www.ithaca.edu/looksharp/?action=medialithandouts • Media Literacy in the 21st century (syllabus from VCS, et al) www.rangerlibrarian.com Supplementary Texts • The Aims of Argument: A Text & Reader 6th ed. (Crusins & Channell) • Everything’s an Argument: with readings (Lunsford, Ruszlciewicz, & Walters)

  14. Supplementary Websites Abroad: • Advertising Standards Authority http://www.asa.org.uk/ (UK’s version of Better Business Bureau) At home: • ASA equivalent = Federal Trade Commission’s Division of Ad Practices www.ftc.gov/bcp/bcpap.shtm (oversight) • Better Business Bureau’s National Advertising Division (NAD) www.nadreview.org (oversight) • Advertising Law Resource Center www.lawpublish.com (commercial site) • Audit Bureau of Circulations www.access.abc.com • American Advertising Federation www.aaf.org • American Academy of Advertising www.aaasite.org (academics) • American Association of Ad Agencies www.aaaa.org • Association of National Advertisers www.ana.net (marketing) • The Ad Council www.adcouncil.org (public service announcements, private non-profit) • Interactive Advertising Bureau (IAB) www.iab.net (think Hulu) • Outdoor Advertising Association of America www.oaaa.org (not just billboards)

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