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4 Digital Marketing Strategies Every Law Firm Should Be Using
As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in.
Here are 4important digital marketing strategies to help your client’s website climb the SERPs and attract new cases.
A 2015 study conducted by Moz showed that 67 percent of consumers are influenced by online reviews. This is especially important in the legal field, where your reputation easily can make or break the success of your client’s firm. When a potential prospect begins searching for a lawyer, they’re in an hour of intense need.
Make the Site Mobile-Friendly Make Sure the Site Is Fast Make It ADA-Compliant Make sure all images have alt tags and descriptions. Make online forms accessible by voice command. Provide text-based versions of all documents.
Blog Posts Internal Website Pages Great content isn’t relegated to the blog, though. Core website pages need to be full of SEO-friendly, optimized, relevant content to help the site rank well.
Local News Sites Industry-Specific Directories • Some common directories to be sure to create profiles on include: • Avvo • Martindale-Hubbell • Justia • Lawyers.com • FindLaw • HG.org
Conclusion • Your client’s website is one of their biggest assets. • It brings in new leads, showcases their capabilities, and gives them an opportunity to build credibility within their field. Figuring out exactly what their online presence needs to gain ground with the search engines can be difficult but rewarding for all. • Employing the four strategies outlined above will maximize the impact of the time you spend on your client’s digital marketing strategy.
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