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MARK VII

MARK VII. KNOW YOUR COMPETITION. History. Founded in 1966 by Harry Matthews Sold car wash equipment manufactured by other companies Mid-1980’s bought Livingston – self serve and automatic car wash equipment Late-1980’s developed current style of automatic equipment. History.

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MARK VII

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  1. MARK VII KNOW YOUR COMPETITION

  2. History • Founded in 1966 by Harry Matthews • Sold car wash equipment manufactured by other companies • Mid-1980’s bought Livingston – self serve and automatic car wash equipment • Late-1980’s developed current style of automatic equipment

  3. History • 1988 – 1998 (claim) Market share increased from 1% to 35% of touch-free market • 1996 Company sold to investment firm Goldner, Hawn, Johnson & Morrison, Inc., Minneapolis, MN • 1999 Introduced Turbo nozzles (sides)

  4. Mark VIIOfficers • Phillip Mercorella, Pres & CEO • Larry Geiger, Secretary, CFO • Fred Grauer, VP • Dan Urban, VP • James Schneiders, VP • William Lowstuter, VP

  5. Mark VIIDirectors • Phillip Mercorella • Mike Goldner • Harry Mathews • Tim Zodsel

  6. Mark VIIOperations • Approximately 200 - 250 employees • Leased manufacturing facility, approximately 100,000 sq. ft. • Two branch offices in Missouri • $60,000,000 (claim) sales 1998 • $30,000,000 (EST.) sales 2000 • (claim) 6,000 units in the field

  7. CURRENT POSITION • Dun & Bradstreet Information: • Rating of 4 (Highest Risk: 5; Lowest Risk: 1) • Financial Stress: Higher risk than other companies in the same industry • Credit: Higher risk than other companies in the same industry • LETTER TO DISTRIBUTORS: NO FRICTION PRODUCTS • CANCELLED THEIR ANNUAL DISTRIBUTOR MEETING IN DENVER THIS YEAR.

  8. CURRENT POSITION • CONOCO • TETCO • GETTING AGGRESSIVE: GOING AFTER EXXON/MOBIL • WARNING WILL PROBABLY DO ANYTHING TO GET ORDERS

  9. EQUIPMENT

  10. COMPARISON ULTRASONIC2001 VS AQUAJET

  11. ULTRASONIC 2001 (PUMP) FIVE YEARS, PARTS AND LABOR AQUAJET (PUMP) ONE YEAR PARTS LABOR? WARRANTY

  12. DISCLAIMER: DO NOT PUMP HARSH ACIDS, ALKALINES OR ABRASIVE FLUIDS RECLAIM: 5 MICRON IF ABRASIVES ARE PRESENT, 20 IF NOT. WARRANTY

  13. ULTRASONIC 2001 NOT NEEDED AQUAJET SIX PER SIDE $1,800 OPTION. 1200 PSI, CERAMIC, ZERO DEGREE, ROTATING AT 25 DEGREES, 1,000 RPM COST: $120 EA. TURBO NOZZLE

  14. ULTRASONIC 2001 YES ADVANTAGE: IMPOSSIBLE TO ACTIVATE MACHINE UNLESS VEHICLE IS “TRAPPED” IN CORRECT LOCATION. AQUAJET NO DUAL BAY PLATES

  15. ULTRASONIC 2001 YES GREATER RELIABILITY AQUAJET NO ISO 9001

  16. ULTRASONIC 2001 YES SMOOTHER OPERATION LONGER LIFE AQUAJET NO VF DRIVE MOTORS

  17. ULTRASONIC 2001 YES MEASURES VEHICLE LEFT TO RIGHT FOR OPTIMUM LOCATION OF WASH ARM AQUAJET NO NO LEFT TO RIGHT ADJUSTMENT ULTRASONIC SENSING

  18. ULTRASONIC 2001 YES DOESN’T BLAST GREASE AND OIL INTO THE SAND TRAP AQUAJET NO LOW PRESSURE UNDERCAR WASH

  19. ULTRASONIC 2001 TESTING SHOWS LITTLE BENEFIT FROM THE INCREASED COST OF USING HOT PRESOAK AQUAJET WATER AND PRESOAK LOSE HEAT RAPIDLY WHEN SPRAYED THROUGH THE AIR COLD PRESOAK

  20. ULTRASONIC 2001 ONE SOURCE, RYKO AQUAJET MIUST BE PURCHASED FROM OUTSIDE VENDOR ACTIVATION SYSTEMS

  21. RYKO MONARCH II HI ULTRASONIC 2001 SELECT-A-WASH SOFTGLOSS X/S VOYAGER II ULTRACLEAN VT2000 MARK VII MERCHANDISER + AQUAJET AQUAJET TUNNEL PRODUCTS

  22. RYKO JIM NELSON LARRY KLEIN YOU MARK VII HOLDING COMPANY MARKET ADVANTAGE

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