Catalog Printing in Support of a Marketing Plan

2.  Catalogs are used by many companies and are a highly effective tool for marketing business goods and services.  Catalog printing has become a frequent request for print companies in the past couple of decades, as companies have realized the value of the medium within their marketing plan.

3. Catalog design is important  The layout of a catalog is an important component in designing and producing it effectively. The format used should showcase the products or services attractively and clearly.  It is best to use a designer to create the layout to ensure balance and a professional appearance. Many printing companies have in-house designers to assist their clients with this step.  Catalog printing is usually done in full color for maximum effect. If working within budgetary considerations, the front and back covers should be in full color while the inside pages can be in limited color, or black and white if necessary.

4. Images and content  High resolution images should be used throughout the catalog. Anything less than high resolution will appear copied, distorted, or blurry.  A professional photographer is often used to take the images to ensure high quality results.  Content should be well-thought out. It should be concise yet descriptive of the product or service, and ought to be written from a marketing perspective to create interest. Let's not forget that it is there to encourage a prospective customer or client.

5.  All copy should be carefully proof-read to ensure accuracy. In catalog printing, a typo can be a costly and embarrassing mistake, as it will be reflected in many copies for a long time through distribution.  It is advisable to have another person double-check the content before it goes to print, as a second set of eyes might pick up on something the first one missed.

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