Few Rumours about Print Media Campaigning Debunked

1. Few Rumours about Print Media Campaigning Debunked The print based marketing industry got a makeover with the invention and spread of options like leaflets, forms, brochures and booklets. Thus, now the marketers have to their knowledge a more emphatic way of letting the targeted customers know about product launches or service offers than what it used to be decades back. However, even then some of the marketing industry stakeholders believe that print based marketing is not effective. Basically, they are driven by some commonly circulating myths. Here some of these myths have been debunked. Read ahead. Myth 1: Print based campaigns cannot be personalized The first thing that irks the brain of most people is that you will not get any customization option when you use print based campaigning option for your

2. product or service promotion. Such people also believe that this drawback of print based campaigns make the option much less effective. But such ideas have become obsolete because options like Custom Brochure Printing and tailor made booklet or leaflet printing have been there for quite some time now. So, a print campaign is now designed in such a way that it will convey the exact message to the target customers that you want. Myth 2: Print based promotions do not acquire as much customer attention Many people often compare electronic media and digital media based product marketing with print based campaigns and end up concluding that print based promotions do not grab as much customer attention as it is supposed to be. Honestly, this is a sheer misconception. Firstly, print based campaigns are highly customer oriented. Hence, the campaigning tools like booklets, brochures and leaflets are only handed over to the interested customers or people who can turn out to be potential customers in the future. Secondly, when the marketers hand over booklets or brochures to the customers, they end up paying attention upon each of the pages and their respective contents as they turn pages. Thus, it is confirmed that a customer who receives such print campaigning material has to concentrate even if that tenure of remaining attentive towards a particular page is very short-lived. Therefore, it is an established fact that this form of marketing is any day much more attention grabbing than any other options. For More about Our Services: www.usaprintingonline.com