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LIQUID DATA FOR WEBLOGIC™ SIMPLIFIED REAL-TIME VISIBILITY

LIQUID DATA FOR WEBLOGIC™ SIMPLIFIED REAL-TIME VISIBILITY. Maciej Gruszka Senior System Engineer 23 – 10 - 2003. AGENDA. Business Considerations BEA Liquid Data for WebLogic Overview Customers Summary. WHAT IS INFORMATION VISIBILITY?. vis·i·bil·i·ty

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LIQUID DATA FOR WEBLOGIC™ SIMPLIFIED REAL-TIME VISIBILITY

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  1. LIQUID DATA FOR WEBLOGIC™SIMPLIFIED REAL-TIME VISIBILITY Maciej Gruszka Senior System Engineer 23 – 10 - 2003

  2. AGENDA Business Considerations BEA Liquid Data for WebLogic Overview Customers Summary

  3. WHAT IS INFORMATION VISIBILITY? • vis·i·bil·i·ty • The capability of providing a clear, unobstructed view • Keeping a particular item always in full view or readily seen or referred to • Information Visibility • Provides access to a full, up-to-date, 360 degree view of business information, from several sources & shares that information across different users and systems • Accelerates time-to-value of portals, Web applications and integration projects

  4. Customer Self-service Portal WHY INFORMATION VISIBILITY? Information Latency Lack of Visibility Customer Support Database CSR Portal Call Center CRM (Siebel) Order Management System (custom) Customers

  5. VIEWING THE WHOLE PICTURE Customer Value Score Account Activity Contact Info Campaigns Sent

  6. LACK OF INFORMATION = OPPORTUNITY COST Improve user efficiency, by providing the right information at the right time that is easy to understand and change • Inconsistent customer experience across channels • Lack of self-service visibility • Limited cross-sell/up-sell capability • A single view of customer information across multiple channels • Poor decision making based on old or incomplete information • Employee inefficiency of having to sift thru unrelated information • Provide an integrated, tailored view of aggregated information Customer Experience Management Workforce Productivity Trading Partner Exchange • Poor supply chain visibility across partner networks • Connect partners with consolidated, real-time view of order, inventory and pricing information

  7. ACHIEVING INFORMATION VISIBILITY IS DIFFICULT “For some applications, the complexity of aggregating multiple disparate data sources is still far too great within many of today’s market-leading environments.” Mike Gilpin | Giga Information Group

  8. REAL WORLD COMPLEXITY Point-to-point information integration causes fragmented views, data inconsistency and high cost of development Customers Employees Partners Order Entry HRData Product Catalogs Promotions Database MRP ExternalData Sources Syndicated, Third-party Data Research & Intelligence Expense Reporting Delivery Information BillPayment Purchasing Sales Forecasts Support Pricing Data Silos & Complexity

  9. INTRODUCING LIQUID DATA FOR WEBLOGIC “Liquid Data™ is a visionary product. The idea of the ‘super API’, that allows a common view of heterogeneous data is right on.” Yefim Natis | VP & Research Director | Gartner

  10. SIMPLIFIED REAL-TIME ACCESS TO ENTERPRISE INFORMATION Single point of access for unified and consistent information, that is easy to build and change Customers Employees Partners Universal Data Access Layer (Unified Views) Order Entry HRData Product Catalogs Promotions Database MRP ExternalData Sources Syndicated, Third-party Data Research & Intelligence Expense Reporting Delivery Information BillPayment Purchasing Sales Forecasts Support Pricing

  11. AGENDA Business Considerations BEA Liquid Data for WebLogic Overview Customers Summary

  12. SIMPLIFIED REAL-TIME VISIBILITY Liquid Data for WebLogic provides the most cost effective way to rapidly aggregate critical business informationin real-time from disparate sources, increasing visibility, and accelerating business results! Access information on demand, without the cost or complexity of traditional approaches Turn enterprise data into complete, consistent and tailored business views A single point of access to enterprise information to accelerate time-to-value of portals, web applications and business processes Cost Effective Real-time Visibility Accelerating Results

  13. INFORMATION INTEGRATION ONE QUERYcanaccess Q Liquid Data enables you to: • Query multiple sources … • Of any data structure … • Within and across firewalls … • In real-time … • Through aggregated views … • Using optimized access techniques MULTIPLE databasesflat filesXML filesapplicationsWeb sitesWeb services locatedanywhere & and produces A UNIFIED,XML ANSWER A

  14. BEA LIQUID DATA CONCEPTUAL OVERVIEW Employees Customer Service Order Management Business Process Portal / Dashboard Web Application Query request XML result Client API EJB JSP TagLib Web Services Workshop Control BEA Liquid Data for WebLogic Support Data View Sales Data View Data Views Administration Console Caching, Security, Management Data View Builder Query Design Tool Customer Data View Optimized Distributed Queries JDBC JDBC Web Services XML Files Inflight XML Custom Functions BEA WebLogic Adapters Custom Apps Legacy Apps Packaged Apps File System Business Partner RDBMS DW/DM Messages Other

  15. BEA LIQUID DATA IN ACTION Employee Portal Employee clicks link which sends the query request Results are displayed in the Employee Portal Liquid Data receives query request Liquid Data delivers the results to the portal Liquid Data generates the optimized query plan Liquid Data Liquid Data transforms and aggregates the results Liquid Data executes queries against underlying data sources Results are pulled from data sources Request is made to data sources Data Sources

  16. BEA WEBLOGIC ENTERPRISE PLATFORM Unified Platform for Faster Time-to-Value UserIntegration Data Integration ProcessIntegration BEA WebLogicPortal BEA Liquid Datafor WebLogic BEA WebLogicIntegration Integrated Development Environment BEA WebLogic Workshop Application Framework BEA WebLogic Workshop Application Server BEA WebLogic Server JVMBEA WebLogic JRockit

  17. LIQUID DATA FOR WEBLOGIC 8.1 Access Simplified Data Access Aggregate Rapid Development Use Rapid Delivery Change Adapt Quickly to Change

  18. SIMPILFIED DATA ACCESS ACROSS DATA SILOS Real-time Information Access • Highly optimized to natively access data from any source, significantly reducing costs and information latency • Creates a unified view of business information—for example, a single view of customer, product, or order Wide Variety of Data Sources Data Aggregation Layer • Makes any underlying, heterogeneous data resources appear as a single, logical database

  19. RAPID DEVELOPMENT & REUSE • Ease of Development • Reduce development complexity through a graphical, drag-and-drop design environment • Mapping data sources and relationships only once, significantly reducing coding time • Replaces months of non-reusable custom coding with simple, familiar queries • Information Reuse & Consistency • Quickly develop and share an available view byre-using and tailoring it for different users • Easily turn data views into BEA WebLogic Workshop™ controls or Web services in one click, for reuse TEST QUERIES IN TEST VIEW DEFINE QUERY HINTS FOR FURTHER OPTIMIZATION VIEW SOURCE SCHEMAS IN XML VIEW & EDIT JOINS, MAPPINGS, ORDER DRAG & DROPTO MAP TARGET VIEW

  20. RAPID DELIVERY Single API to Access all Enterprise Information Web Application Portal Business Process • The complexity of getting data is now transparent • Developers save time and costs by rapidly utilizing unified data views as their single API to all enterprise data, regardless of where it resides • Published once, data views can be reused and shared many times across multiple projects • Data views can be used as BEA WebLogic Workshop controls to accelerated time-to-value of multiple new projects XML XML XML Workshop Control XML Liquid Data Support Data View Sales Data View Data Views Customer Data View

  21. QUICKLY ADAPT TO CHANGE Query Repository Is aMetadata Store for Business Views Central Query Repository Customer Info • New business requirements or changes in IT infrastructure can be incorporated quickly • Tagged and organizedmetadata allow: • Logical separation of data and process logic so developers no longer have to deal with the complexity and specifics of each underlying data source • Changes need only be made once to a data view schema and those changes ripple across all queries run against that schema Customer Data Customer Data Order Info Customer Info Order Data Order Data

  22. LIQUID DATA FOR WEBLOGIC 8.1 Access Simplified Data AccessReal-time access to distributed data Rapid Development Data consistency and service delivery across the enterprise Aggregate Rapid Delivery Accelerated time-to-value to Portal, Web Applications and Business Processes Use Adapt Quickly to Change Incorporate new business requirements or changes in IT infrastructure Change

  23. AGENDA Business Considerations BEA Liquid Data for WebLogic Customers Summary

  24. VERIZON WHOLESALECUSTOMER EXPERIENCE MANAGEMENT • Business Challenge • Compliance with Government mandate for CLEC reporting • Solution Description • Single view of customer forself-service portal for order status information • Aggregate data from 3 separate data sources Results • Faster time to market • Flexibility • Lowered total cost of ownership CLEC Users Verizon Users Data Query Data Query Data Query Data Query Virtual Data Access Layer XML Views Internal Data Views ExternalData Views Liquid Data BEA Liquid Data for WebLogic Optimized Distributed Queries Outstanding requests/orders Mainframe Order Details Mainframe Order Details Mainframe Mainframe Database

  25. OPPENHEIMER FUNDS WORKFORCE PRODUCTIVITY Funds Managers Security Analysts Traders • Business Challenge • Become more efficient delivering consistent business information to internal users Solution Description • Real-time, consolidated view of customer and their funds holdings Results • Created standard approach to data access • Flexibility and greater reuse of software components • Lowered total cost of ownership/ maintenance costs Data Query Data Query Data Query Data Query Data Query Virtual Data Access Layer XML Views Internal Data Views InternalData Views Liquid Data BEA Liquid Data for WebLogic Optimized Distributed Queries 3rd Party Data Fund Holdings Historical Database Web Service XML File

  26. IT Challenge An enterprise-wide data architecture that delivers reusable data services for multiple IT projects Solution Description A standard company ‘best practice’ for consolidating and using business information Results Speed to value Flexibility Total Cost of Ownership BEA IT INFRASTRUCTURE ENHANCEMENT Sales & Marketing eSupport eOrder eLicense Get_ Case_History Create_ Order Update _Lead Get_ Licenses Create_ Contact Get_Purchase_History Shared Business Services Data Integration Liquid Data UniversalData Access Layer Get_ Customer Process Integration WebLogic Integration Customer Repo Support Financial SFA eLicense eSupport eOrders Clarify PSFT Siebel Custom Custom Custom Cutom

  27. www.bea.com

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