Different types of Marketing for Ecommerce Startup

1. A to Z of Different types of Marketing for an Ecommerce Startup ecommshala.com/different-types-marketing-for-ecommerce-startup By Priyanka Singh August 14, 2020 In this article, I will talk about the A to Z of Different types of Marketing for an Ecommerce Startup. To start with an eCommerce startup is a hard decision that you can take in your life as it requires lots of effort, risk, money, and time to build a successful eCommerce business that could generate high revenue. Even though if you have started with a business in the eCommerce field whether it’s B2B, B2C, C2B, B2C types of eCommerce business, choosing the right form of the marketing strategy for your e-commerce startup is the most crucial things that you can’t miss out. Choosing the right marketing tactic will not only make you successful but will also provide you the ability to build high customer loyalty and awareness in your market industry. But do you find it difficult to choose the best marketing tactic for your eCommerce startup? I am sure. You do. Everyone does in the initial days of starting a business. Don’t worry. I am here to tell you about some different types of Marketing for your eCommerce Startup that will help you grow your business for a long period. But before I tell you A to Z of Different types of Marketing for an Ecommerce Startup. I would first like to tell you about the basic of Marketing. 1/18

2. What is Marketing? As per the Father of Marketing, Philip Kotler defined Marketing as “Marketing is the human activity directed at satisfying needs and wants through an exchange process.” American Marketing Association defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. From the above two definitions, you can simply understand that marketing is a set of activities designed to promote the buying and selling of products, services, offering the needs and wants of your targeted customers from around the world at the right time and right place. Let me Explain it with the quick example. And I am sure, you might have seen this marketing campaign several times on TV or Social Media. Back in 2019, Zomato launched a marketing campaign with the aim “On time or free”. Watch Video At: https://youtu.be/xrQwgxfpCRs Source : Youtube 2/18

3. The Marketing campaign was successful enough to promote the Zomato services with the actual message that Zomato delivers the food on time, and if it cannot deliver the food on time, the customers can avail of the refund. I think the above example is enough to make you understand the marketing and why you should be using marketing tactics for ecommerce startups. Still, not convinced about why focus on Marketing for the growth of your eCommerce startup? Here are some benefits of Marketing your ecommerce startup. Benefits of Marketing In Ecommerce business, Marketing is the most crucial thing that Marketers must understand deeply. But there are marketers that disconnect to see the major benefits of the marketing and struggle to get started the right way. If it sounds like you, keep reading. You’re about to learn some top benefits of Marketing. Increase Organic Traffic Increase Return On Investment(ROI) Brand awareness Stay ahead of competitors Help in Gaining Market share Increase Customer Loyalty and Brand Credibility Build Strong Relationship with Customers A to Z of Different types of Marketing for an Ecommerce Startup Once you have chosen the right method to market your products and services, you could easily achieve your business objectives in no time. So, to help you in choosing the different types of the marketing for an Ecommerce Startup. I have gathered some best marketing strategies that could work for you to establish a successful eCommerce Startups. You can choose the best marketing strategy that suits your business. So Let’s dig in. A – Article Marketing Article Marketing is an act of Marketing where you can write an article strategically on your company blog and other websites over the Internet. 3/18

4. Note:- You can write articles about your Products, Offers, Services, Solve customer problems, Insights and so on. Once written you can make your articles published on news outlets, forums, PR sites, Influencer sites, articles banks, and most popularly article submission sites. Bonus: Step By Step Guide To Effective Online Article Marketing B – Buzz Marketing Buzz Marketing is like a viral marketing technique where you can create the video, GIF, Image, Infographics centered on something humourous controversial, unusual, or outrageous that people talk about and share it on the large-scale discussion of social media platforms. It is more about the conversations between the people about the brand and spreading the message where the goal of marketing is to viralize the products and increase sales. For Example: Source: Instagram From the Above example, we can see that Amul as always could easily grab the attention of the newsmakers and people available on the social media platforms with the post on ‘work from home’ during the COVID-19. The post could easily create a buzz as the post could receive the amaze comments on Twitter and Instagram. Bouns: What Is Buzz Marketing? A 3-Minute Rundown C – Catalogue Marketing Catalogue Marketing is the act of marketing type where you can showcase your products or services on the website or large-mail-order catalogue as ways to connect with your customers. For Example: 4/18

5. Source: Google In most cases, with this catalogue type the customers are comfortable to purchase an item online or interested customers might just call you to to know the more detailed information about the products you showcased. Bonus: Advantages of Catalogue Marketing D – Digital Marketing Also known as Online Marketing, Internet Marketing & Web Marketing. 5/18

6. Digital Marketing is the form of Marketing that uses the digital technology such as websites, TVs, digital media, search engine, Mobile phones to promote the products or services. For Example: Source : Google The above picture is an example of Search Engine Marketing, where you can advertise your products or services on the search engine for your customers around the world with the help of just typing the search phrases on the search bar of Search Engine. Bonus: What Is SEM? A Guide to Paid Search Engine Marketing E – Experiential Marketing Also sometimes referred as “Live Marketing”, “Event Marketing experience”, Loyalty Marketing. Experiential Marketing is a strategy that engages with the consumers by creating the memorable impact on the consumers. With the help of experiential marketing, you can create an humanize experience for your customers and their friends and connections with long lasting, positive brand impression in actual life. For Example: 6/18

7. Watch Video At: https://youtu.be/CXZkC7EKHRM From the example of Meesho an Online Reselling Platform, we can see that Meesho organize the events or say use experiential marketing tactic to establish a strong customer community and loyalty among its targeted audience Womens from all over the India. Bonus: The Complete Guide To Experiential Marketing In 2020 F – Freebie Marketing As you can understand from the Name itself. Freebie Marketing is free sample marketing where you can provide your customers with the free ebooks, strategy sessions on call, low-priced products, trial membership for a particular period as long as you have an agenda to sell premium versions of your products or services. For Example: 7/18

8. Source: Shopify Here, shopify a dropshipping platform provides 14 day’s free trial to the online sellers. Bonus: Does A Freebie Marketing Strategy Work? G – Guerrilla Marketing Guerrilla Marketing is basically a marketing of a brand, product or services in a creative and unconventional manner. With the help of successful guerrilla marketing tactic you can create your startup sound interesting, surprising and memorable among the consumers and other who will take your services. For example: 8/18

9. Source: Wishpond From the above example, you can see that to take your online store or business to “offline shop” for a short period is a great opportunity to build the engagement with everyone. As this tactic will help you establish your ecommerce startup brand’s name, product visibility on a large scale, build brand recognition and connect with your customers in actual time. H – Horizontal Marketing Horizontal Marketing is a marketing when a business tie up as a team with another company that operates in a related niche to market the products or services. By using the Horizontal Marketing you can collaborate with the other companies to approach a wide audience and maximize your revenue. Source: Marketing91 9/18

10. I – Influencer Marketing Influencer Marketing is the way marketing a product or service with the help of a specific person says influencer who has a prime influence over a certain audience. Mainly influencer could be a celebrity, a person with a high social media follower. For Example: Source: Instagram From the above example, we can see Jannat Zubair the well known Indian Film and television actress has taken part in the marketing program launched by Vivo India with the hashtag VivoU20 and UnstoppablePerformance with other well-known influencers Riyaz Ali, Awez Darbar and Siddharth Nigam. J – Joint Marketing Also known as Marketing Alliance, Co – Marketing, Cross Marketing and Marketing Partnership. The Joint Marketing is marketing where companies collaborate with one or more companies to promote the products and services of both the business simultaneously. With the help of Joint Marketing you can easily broaden your targeted audience, increase brand awareness, and offer a new product or services to your customers. 10/18

11. For Example: Source: From the above marketing of Dairy Milk, we can see the Dairy Milk has launched a new chocolate bar with the most favorite Oreo cookie to target the broader audience of around 1.3 Million Social media fans of Cadbury Dairy Milk and 1.5 Million Fans of Oreo. K – Keyword Marketing Keyword Marketing is a tactic of search engine optimization technique where marketers mainly SEO experts advertise the products and services in front of the audience with the help of targeted keywords that people search on the Internet to increase their ranking in the search engine. Through Keyword Marketing you can identify the keywords that are used in the searched by the audience and then put the advertisements to show in the search engine resulting pages. For Example: If you want to sell laptops, you can also target the people searching for “laptop accessories” to see your advertisements. Bonus : How to Use Keyword Marketing for Your Business L – Local marketing It is clear from the name itself, that Local Marketing is the strategy of marketing where companies sell their products and services to their nearby audience or selected geographical location where the company itself lives. Bonus: The Ultimate Guide to Local Marketing M – Multicultural Marketing 11/18

12. Multicultural Marketing (also known as ethnic marketing) is the act of marketing where the companies target one or more audience of a specific ethnicity – where it includes different cultural referents such as language, traditions, celebrations, religion and other concepts to communicate and pursued the audience of different For Example: Watch Video At: https://youtu.be/kpLwP4Pq96I Source: Youtube The above Multicultural marketing of Fair & Lovelytargeted teh audience of the Tamil language with the use of campaign created in the language of tamil, so that the people living in Karnataka can engage with the Fair & Lovely Career Foundation. Similarly, as an ecommerce startup you can also promote your products or services to the large audience around the world by creating the Multicultural Marketing. Bonus: Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way N – New Media Marketing The new media marketing is marketing type where the companies promote the products and services through established and emerging current online channels such as display advertising, content marketing, social media promotions, Search Engine, Email Newsletter, etc. With the help of New Media Marketing, you can engage with your customers, increase awareness, and high revenue through generating more sales. 12/18

13. O – Offline Marketing This is the traditional type of Marketing, where companies market their products, services and offer away from the internet like television commercial, billboard, radio ads, flyers, magazines and newspaper pullouts. For Example: Source: Forbes From the above Example of Coca Cola, we can see the company has created a billboard campaign to send a message about the Social distancing during the Pandemic time. Bonus: The Role of Offline Media in the Future of Marketing P – Podcast Marketing Podcast Marketing is a type of marketing where the companies create their own digital audio files available on the Internet for the downloading with the goal of starting conversion around a particular topic that customers are interested in. The podcast is created mainly to sell the products, services or discuss the customers problem in audio form. For Example: GaryVee the well-known entrepreneur, author, speaker and Internet Personality share his ideas, opinions, tactics with the help of Podcast. You can easily can listen to his podcast on Spotify, Google Podcast, TuneIn and so on. Bonus: Podcast Marketing: 50 podcasters share the tactics they used to grow their shows. Q – Quora Marketing 13/18

14. With the help of Quora Marketing, companies can easily grow their business and reach a broad audience by answering the questions about the companies, products, services, offers, features and benefits available on the Questions and Answers platform Quora. Bonus: How to Use Quora for Marketing R – Referral Marketing In this Marketing, the existing customers using your products and services are the actual marketers where they take part to bring the new customer. With the help of right referral marketing you can gain the new, valuable customers for your business that will later take part in the referral marketing to get more customers. For Example: 14/18

15. Uber Referral Marketing allow’s you to give your friends the gift of discount on the first rides, where it solved the problem of finding cheap and convenient mode of transportation from all over the world. As an ecommerce startup, you can also a most engaging Referral Marketing that can turn your loyal customers into a brand promoters and help you to gain the new customers by sharing your referral program with their friends and connections to get the mutual benefits. Bonus : How to Build a Customer Referral Program S – Social Media Marketing Social Media Marketing is the most common type of marketing where social media experts promote or market the products, services, benefits, features and offers on the Social Media Platforms such as Facebook, Instagram, Twitter, Youtube, TikTok, and Snapchat. With the help of Social media marketing you can also create a most engaging Videos, Text, Images, GIFs, infographics etc with the aim to create the brand awareness and leverage the targeted audiences. For Example: Source: Facebook With the above example, we can see that the amazon is using social media platform Facebook to market its services Amazon Free Delivery On Prime. 15/18

16. Similarly as ecommerce Startup, you can build a social media plan to regularly post the content on the various social media platform to make customers aware of the services and offers you are providing to your customers. Bonus: Social Media Marketing Ideas T – Tele Marketing You might think telemarketing is out-of-date marketing. But it is still the most efficient way to connect and build a strong human connection with your audience. Telemarketing is a type of Marketing where the companies call their customers in order to promote the company promote, services, and offers with the help of calling. With the regular follow up with your customers, you can generate the high level sales for your ecommerce startup that could generate high ROI for your business. U – User-generated Marketing User-generated Marketing is a type of marketing where companies allow its customers to take part in the marketing campaign. With the help of User-Generated Marketing, you can create a more interactive and engaging experience for the targeted audience that can help you convert your business into a brand. For Example: Source: Instagram Last year Pepsi launched its User Generated Marketing campaign ‘Swag Step Challenge’ by targeting to establish new connections with the youth of India. The marketing type was successful enough to generate over 8 billion views and over 35,000 user-generated videos on Instagram and Tiktok. Similarly, as an eCommerce startup, you can also create a User-Generated Marketing campaign for your audience by creating contests, Quiz, Promote Events, Offers, etc. V – Video Marketing Video Marketing is the type of marketing where the companies promote their products, services, offers, etc with the Videos. With the help of video marketing, you can easily create engagement and increase brand awareness among your customers. In 2020, Video Marketing is the most effective marketing type that most successful companies used to build awareness and gain the customers as it is easy to consume the information in the form of Videos. 16/18

17. As an eCommerce company, you can also start with Video marketing t fulfill your company aim. Bonus: Video Marketing on the Rise – An expansive scape W – Word-of-Mouth Marketing Word-of-Marketing is a tactic where customers recommend a brand, product, or services to their friends, connections, and dear ones. It is the most effective way of marketing, where you can build a loyal fan base for your company that can help you get new customers. Bonus: 5 Ways to Wield More Word of Mouth Marketing Power X – Gen X Marketing Gen X marketing where the companies target the generation of the country as they hold much of the purchasing power. Y – Youth Marketing Youth Marketing is the marketing where the companies put their marketing efforts towards the Youth of the Country. Normally, companies broke down the customers into the different sections and create the marketing campaign depending on their age. For Example, see User Generated marketing where Pepsi created the direct marketing campaign to target the Indian Youth with the new tagline ‘Har ghoonth mein swag’ who know the meaning of the word ‘ swag’. Z – Zombie Marketing Now, at last, the type of marketing I have for you is Zombie Marketing. Zombie marketing is basically the marketing that is done with the old marketing tactics. To get survive from the Zombie Marketing make your eCommerce startup is using the latest form of marketing to create the awareness and build a connection between you and your audience. Conclusion I hope the article A to Z of Different types of Marketing for an Ecommerce Startup was useful for you as an initiator of Startup. As you might imagine this article took me a long hour to search and put together the Different types of Marketing for an Ecommerce Startup 17/18

18. If you think there are any other types of marketing that I might have included, please comment on the box below also share it with your friends and connection who think to launch an eCommerce startup or already running eCommerce business. Thanks in Advance. 18/18