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The world has entered into a digital age where everything is available online on your laptop or mobile. Everything is now available online starting from simple house hold items to services like tutoring sessions. With this new change, it is easier for both the customers as well as the service providers to connect to each other conveniently and enjoy loser cost. If you are also running a business, you would need to update your marketing strategies to enjoy benefits of online market.
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What is Digital Marketing ? • Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. • Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
Concept of Digital Marketing Digital marketing is a broad term that explains a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.
Internet Marketing Internet Marketing is a subsection of Digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.
Email marketing Content marketing Social Media marketing Mobile marketing Search engine marketing Internet Marketing Banner advertising Website
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