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ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals.<br>https://www.excelr.com/digital-marketing-training-in-mumbai
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Introduction: • Digital marketing can be defined as best marketing strategy that is implemented in digital platforms through internet medium to reach the target audience. • When compare to traditional marketing, digital marketing plays a crucial role and it can reach the audience very quickly.
Difference Between Traditional and Digital Marketing Traditional marketing Digital marketing Digital marketing customers reach us through online Customers through online can reach the product. Immediate analytics and tracking is available. • In traditional marketing we have to go towards the customers • Provides wide reach and strong branding effect without internet. • Tracking and analytics are not available I they have achieved the goal.
About the course: • Digital marketing is the trending era in the digital world not only allow for brands to market their products and services but also offer online support to make the customer feel supported and valued. • Digital marketing provides advantage for brands and businesses. Through social media we can post our content in blogs and websites.
Modules covered in digital marketing: • SEO (Search engine optimization) • SMM & SMO (Social media marketing & optimization) • Google Ads • Email marketing • Content writing & marketing
Search Engine Optimization (SEO) • It is the process of generating traffic from different results like free and editorial results. Simply it’s the name given to an activity that attempts to improve search engine rankings.
Social Media Marketing • Generally social media means we have different platforms such as Facebook , Twitter, Instagram , YouTube etc these are different social media platforms. • By using this platform we can post our Ads in these social media sites to generate high rankings. • Facebookis mainly used for posting images videos and for online chatting, but whereas this can be used as business account for placing our Ads, data and video related to our website.
Google Adwords • Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Applications: • Social Media Management • Digital Automation tools • Business leverage digital channels • Mobile phone advertising • Affiliate marketing • Freelancer
Advantages: • Global reach • Lower cost • Trackable, measurable results • Personalisation • Social currency • Improved conversion rates
Disadvantages: • Time consuming • High competition • Complaints and feedback • Security and privacy issues
Conclusion: • Digital marketing plays a prominent role in the present technology. Modern generation does not want to go to any shop or shopping mall to buy anything. • They want to buy everything online. So, the various companies always try to stay connected with their consumers or customers via the internet.
ExcelR is the best digital marketing training course in Mumbai with reputed faculty and provide the 24/7 support to the candidates. For more info go through :ExcelR.comhttps://www.excelr.com/digital-marketing-training-in-mumbaiExcelR Solutions,301 Shree Padmini Building,Sanpada Society,TeliGalli Cross Rd,Above Star Health and Allied Insurance,Andheri East,Mumbai, 400069,Mumbai, Maharastra,7732003007.