Common Internet Marketing Mistakes and How to Avoid Them?

1. Common Internet Marketing Mistakes and How to Avoid Them? Finally, decided to run an integrated marketing campaign? Maybe our last blog on integrated marketing made an impression on you? Well, you still haven't read that post, then we recommend to do it before reading this one as they are interconnected. As mentioned earlier, integrated marketing is aligned with the simple but powerful marketing strategy; that anyone who has an interaction with your brand or any channel should reinforce their impression consistently and positively. So, how can you get the most out of the integrated marketing strategy? The straight word answer to this is by avoiding "Mistakes" that waste your budget. By being mindful about common integrated marketing mistakes, you can take advantage of the platform it offers to create most impactful messages on different marketing channels. Let's look into some of the integrated marketing mistakes and explain Internet marketing solutions that can help you to avoid them. Integrated marketing: Mistakes to avoid No having an overarching campaign goal and messaging One of the biggest enemies of integrated marketing is the - disconnected marketing. This happens when you lack the alignment between marketing channels. Messaging is the central pillar of your integrated marketing campaign, and it is the focal point that ties your channels together. However, the efficacy of your messaging can often hinge upon your sense of cultural awareness. If the messaging is too offensive, hypocritical or controversial, then, you are setting up your campaign for the failure.

2. Remember when Levi's "Hotness comes in all shapes and sizes" campaign became a failure as many people believed that it is offensive, hypocritical and lack self-awareness? Don't repeat the same mistake with your campaign. If you, by any mean having issues coming up with a core goal behind all of your marketing efforts, then you can ask yourself some of these questions: Who are the people you are targeting? What actions do you want to inspire from your audience? What does your brand stand for? Answering these questions will help you to come up with the overarching messaging. Assuming your target audience want to engage through only one channel Remember what we told you about the conversion and blueprints in our last blog - Innovative Ways to Use Google Analytics? As you already know, a visitor can come to the website from different channels before making the final purchase. Therefore, assuming only one channel will do everything including- targeting the audience, engaging and eventually converting them can challenge your objective of running an integrated marketing campaign. A successful integrated marketing campaign opens up the possibilities for each consumer to engage with the brand on the platform they like to use at any moment they want. Not utilizing data, you have collected so far Successful integrated campaign efforts are often encouraged by the lesson learned from the past campaigns. Your integrated marketing needs to be the byproduct of the creativity within the

3. organization set by knowledge and experience. That's why most businesses conduct analysis before running an internet marketing campaign. The data you collect informs everything you need to know- avoiding, and overlooking this important aspect of marketing will leave you with: Unclear measurement of how your campaign is performing Lack of direction Leave you unsure about your next step Risk of promoting duplicate content In the end, it is important to utilize data you have collected so far to increase the success of your internet marketing campaign. if you have core ideas and you are prepared to keep all the aspects of your integrated marketing on the same page, then you are going to be in a good position to implement an effectively integrated marketing effect. Moreover, if you need any further assistance or guidance regarding the internet or any sort of online marketing, then feel free to reach out to professionals at ProICT LLP.