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SEO landing page is very important to maximize the customer attention. Here are some tips that help to optimize your landing page effectively.
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What is SEO landing page? SEO Landing Page is the web page that focuses information targeted towards a particular user Best way to generate leads. An effective landing page is the base of successful online marketing.
How to create SEO Landing Page When we build the landing page, we consider some following tips.
Landing Page URL Landing page URL must be descriptive. Relevant to your product & services of your page.
Well organized Design Design of landing pages must be clean with natural navigation's. Design must be responsive. Strong Contrast between background & button color combination.
Content of Landing page landing page information must be be simple & relevant. Bullet points must be use to explain the details.
Use a Strong Header to Broadcast the Offer Value Landing page include any special offers or deals to interact the visitors. The landing page headline offers a good opportunity to promote the value of your offer.
Trust Signals Highlights the trust signals such as likes, reviews,project show case etc. on your landing page. It encourage the trust in the mind of customer. For eg. “If you have many of likes on your Facebook page regarding your products & services”-Highlights it on landing page.
Call To Action Create CTA button to encourage visitors to take action on your landing page. Visitors know what they’ll get back once they click on button.
SEO Optimization Select relevant keywords. Title Tag Meta Description Header Tags Image File Name
Landing Page Testing Without testing you don't have any idea that your landing pages are living up to their full potential. Various tools are used to check the landing page like AdWords Landing Page Grader