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Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise

Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise . Michael Cucchi, Director - Product Marketing. Public Clouds. Public Cloud Computing. Barriers to Public Cloud Adoption. NAP. PaaS. SaaS. IaaS. NAP.

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Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise

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  1. Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise Michael Cucchi, Director - Product Marketing

  2. Public Clouds

  3. Public Cloud Computing

  4. Barriers to Public Cloud Adoption NAP PaaS SaaS IaaS NAP Cloud servers reside in big data centers, farther away from the end user Consequences: Performance degradation and increased vulnerability End User

  5. Akamai Cloud for Distributed Computing Deploy servers into thousands of ISPs close to applications & end users • 100,000+ Servers • 1,500+ Locations • 900+ Networks • Akamai“edge” is within one network hop of 90% of Internet users • Transparent to end-users and applications • Managed services based on DNS resolution

  6. Globally Distributed EdgePlatform Cloud Optimization – Performance & Uptime No hardware, no software, no application changes very close very close Application User CloudInfrastructure Employee Partner Customer • Path Optimization – latency, packet loss • Transport Optimization - TCP • Application Optimization – HTTP(s)

  7. Real-Time Path OptimizationOptimizing Latency & Packet Loss – www.akamai.com/DV2

  8. Availability Issues with the InternetExample: Mideast Cable Cut Loss for pair, India, All 100 80 60 40 20 0 Loss (percent) Jan 25 Jan 27 Jan 29 Jan 31 Feb 02 Feb 04 Feb 06 Feb 08 Feb 10 Feb 12 Feb 14 Feb 16 Feb 18 Internet Optimized Paths

  9. Putting Cloud Optimization to Work Global SaaS Application running on Infrastructure-as-a-Service 59 60 50 40 30 20 10 0 30 Seconds 16 15 12 8 6 8 Australia Asia Europe North America IaaS With Optimization

  10. Putting Cloud Optimization to Work Customer portal – 4-step business transaction accelerated Internet Optimization

  11. VDI Cloud Acceleration (in country) With Optimization Without 200 180 160 140 120 100 80 60 40 20 0 180 Seconds 82 69 46 34 30 Presentation Browsing File Transfer Viewing Pictures

  12. Integrated Delivery for Public Clouds • “Industry leaders announce a strategic relationship to provide businesses with hosting, cloud computing, content and application delivery services, and exceptional customer support in a one-stop cloud shop” • “Rackspace will include Akamai solutions, either as an add-on or as an embedded suite of services, as part of Rackspace’s full range of offerings across dedicated, cloud, and hybrid hosting”

  13. Top CIO Concerns With Cloud Computing Security Availability Performance Cost Standards #1 #2 #3 #4 #5 CIO Survey* (IDC September 2009; 263 Respondents)

  14. Top CIO Concerns With Cloud Computing Security Availability Performance Cost Standards #1 #2 #3 #4 #5 CIO Survey* (IDC September 2009; 263 Respondents)

  15. Web Attacks on the Rise93% increase in web attacks in 2010 over 2009 • Attack kits • Botnets for rent • Hacktivism Source: Symantec Internet Security Threat Report, April 20011

  16. The threat is real • DDoS is the #1 Preferred Method of Attack (TrustWave2011)

  17. Attack Sophistication on the Rise Brute force, small & sneaky, or both Customer #1 Customer #2 Customer #3

  18. Web Site Without Cloud Security Cloud Datacenter End User Traffic 10000 1000 100 10 1

  19. Web Site Without Cloud Security X Cloud Datacenter End User Traffic 10000 1000 100 10 1

  20. Web Site With Cloud Security Cloud Datacenter End User Traffic 10000 1000 100 10 1 Origin offloaded to the Akamai Edge

  21. Protection from DNS attacks Access control Distributed Cloud Security Capabilities Encrypt at the edge Identify BOTs from real users Block traffic by geography Layer7 web application firewalling IP blocking & rate control Cloak web infrastructure from public Absorb static and dynamic requests

  22. Hybrid Clouds

  23. Cloud Computing Introduces Hybrid Networks EnterpriseInfrastructure Private IP WAN Managed Service Providers WOC’s

  24. Cloud Computing Introduces Hybrid Networks EnterpriseInfrastructure Private IP WAN Managed Service Providers WOC’s

  25. Vision - Solving Delivery for Hybrid Clouds "Enterprises are increasingly deploying a mix of both in-house and cloud-based applications. As this shift to hybrid networks occurs, ensuring application performance and end-user productivity is critical, creating a need to integrate access to corporate applications, as well as SaaS, in a single pervasive framework." - Joe Skorupa, research vice president, data center transformation, at Gartner. “Akamai and Riverbed® are announcing their intention to develop a joint application acceleration solution for hybrid cloud networks that leverages a combination of Internet optimization and wide area network (WAN) optimization”

  26. Mobile

  27. New Challenges Introduced by Mobile • Handset fragmentation • Mobile network congestion • Avg. connection speed for mobile in US is ~20% of landline broadband2 Source: 1 StatCounterGlobalStats, May 2011; 2 Akamai State of the Internet Report

  28. Application Delivery for Mobile EnterpriseInfrastructure Private IP WAN Managed Service Providers

  29. Vision - Solving Delivery for Mobile Users “Will jointly develop solutions for the fast-growing market of content and applications delivered to mobile devices” “Ericsson and Akamai bring together the power of mobile networks and the cloud to open new business opportunities for both operators and content providers by creating a new business model built around quality of experience and premium services”“Working with Ericsson, the content and applications already being accelerated over the Internet by Akamai will now also be accelerated over mobile broadband, giving a true end-to-end quality of experience” Expected availability in early 2012

  30. Vision - Solving Delivery for Mobile Users Mobile Users Akamai Content Adaptation Engine Customer Desktop Web Site Desktop User

  31. Enabling Cloud Computing For Enterprise • Cloud Optimization drives adoption to help realize intended benefits of moving to cloud computing • Reduced capital costs • Improved operating efficiency • Greater business agility • Cloud Optimization yields additional benefits • Performance drives additional revenue and productivity • Security reduces risk of downtime or data-breach • Further simplifies IT operations and capital • Works for both DIY and cloud infrastructure

  32. Summary New Challenges Extending Enterprises to Public Clouds Performance, Reliability and Security are Critical Concerns Combining the Cloud with the Computing is the Enabler

  33. Thank You

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