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DEALING WITH PORTS Henry S. Marcus. Pricing Strategies Planning and Development Goals Investment Criteria and Policies Pricing Policies and Techniques Leasing Strategies Flat Rate Mini-Max Shared Revenues. ALTERNATIVE LEASES. Flat Rate Win/Lose Economies of Scale for Lease
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DEALING WITH PORTSHenry S. Marcus Pricing Strategies • Planning and Development Goals • Investment Criteria and Policies • Pricing Policies and Techniques Leasing Strategies • Flat Rate • Mini-Max • Shared Revenues
ALTERNATIVE LEASES Flat Rate • Win/Lose • Economies of Scale for Lease • Ideal Subsidy • No Cargo Auditing • High Risk Mini-Max or Shared Revenue • Win/win • Both Set Minimums • Only mini-max sets maximum • Trigger • $ (Tariff) • Tons
Example of Shared Revenue Calculate Land and All Improvements @ “x”% = AA + Admin. Ovhd & Port-provided M = BB Reasonable Total Annual Rental = CC Amount (RTARA) Set Lease Rates Pay 100% Tariff Until you Reach 75% RTARA Then Pay 60% Tariff (Until %) Source: T. Dowd
Other Port Issues Length of Contract • Investment Life & Amount Renegotiation • Timing • Inflation • CPI Secondary Use • Underutilization
THINGS TO LOOK FOR IN A PORT Desperation Past Examples • Announced Public Plans: Buffalo • Planned Superport: Delaware Bay • New Empty Terminal: Baltimore Underutilized Ports