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Project concept & Media strategy

I’m Blue. Project concept & Media strategy. Index. Reminder The concept Media strategy What’s next. Reminder. Themes: Enjoying the chaos & Honour the old respect the new. Motto’s: Everyone contributes individual to a whole Creating solidarity Low individual effort

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Project concept & Media strategy

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  1. I’m Blue Project concept &Media strategy

  2. Index • Reminder • The concept • Media strategy • What’s next

  3. Reminder Themes: Enjoying the chaos & Honour the old respect the new • Motto’s: • Everyone contributes individual to a whole • Creating solidarity • Low individual effort • Create new history, respecting the old Target group: All citizens of Delft

  4. The concept • Using bricks as a canvas • Delft residence can customize their very own piece of Delft that is here to stay • Creating a place/area that becomes a iconic area near the ‘spoorzone’ • Adding your Delft identity

  5. The place

  6. New details • QR-code on brick • Incorporate extra information with customization • Used to register position of bricks in structure • Small exhibitions • Cover time, keep enthusiasm • Taylor exhibition events to neighborhood

  7. Media strategy • 5 phases • Start based on curiosity • Using different media to reach whole target group

  8. The tease • Glue bricks • Activate newspapers • Project name arises • Pre website

  9. The confession • Last glued stones revere to real website • Explain project • Invite to join • Stay informed • Follow own brick • Events start

  10. What’snext • Detailing of different phases (especially the tease) • Estimate costs • Decide different website options • Visualization

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