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Amundsen’s Dogs, Information Halos, and APIs

Amundsen’s Dogs, Information Halos, and APIs. The epic story of your API strategy. groups.google.com/group/api-craft. Sam Ramji @sramji Apigee. AMUNDSEN’S DOGS. One hundred years ago, in October of 1911. Roald Amundsen. and Robert Falcon Scott. were in a race to reach the South Pole.

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Amundsen’s Dogs, Information Halos, and APIs

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  1. Amundsen’s Dogs, Information Halos, and APIs The epic story of your API strategy groups.google.com/group/api-craft Sam Ramji @sramji Apigee

  2. AMUNDSEN’S DOGS

  3. One hundred years ago, in October of 1911

  4. Roald Amundsen

  5. and Robert Falcon Scott

  6. were in a race to reach the South Pole.

  7. The Challenge

  8. The Stakes

  9. The North Pole was claimed to have been discovered by Cook and Peary. The South Pole was the sole remaining international prize of discovery.

  10. The Strategy

  11. Amundsen was humble and scholarly.

  12. He studied native cultures to understand what worked.

  13. Robert Falcon Scott, Commander of the Royal Victorian Order, was an arrogant British naval officer.

  14. He insisted on doing things the old way.

  15. It came down to a decision about the expedition’s core propulsion.

  16. How do you overcome the challenges of a journey through Antarctic wastes?

  17. Robert Falcon Scott took the traditional route. Ponies.

  18. Roald Amundsen followed native wisdom. He chose dogs.

  19. Amundsen led his team of 5 men and 52 dogs to the South Pole and back a grueling journey of 3,300 kilometers in -30 C° weather in only 99 days.

  20. Scott’s team arrived at the South Pole thirty-five days after Amundsen, only to find the Norwegian flag planted in the ground … … and the tracks of their dogsleds.

  21. Tragically, Robert Falcon Scott’s entire team died on the way back to their ship.

  22. “ Victory awaits him who has everything in order; luck, people call it. Defeat is certain for him who has neglected to take the necessary precautions in time; this is called bad luck. Roald Amundsen Polar Explorer

  23. INFORMATION HALOS

  24. We are living through an age of disruption and value destruction.

  25. Between your core business and your customers

  26. Core Business Customers Value

  27. your old and new competitors are creating friction

  28. Friction Core Business Customers

  29. So you must overcome the friction to win

  30. Apps Friction Core Business Customers

  31. Today’s South Pole is the App Internet.

  32. That is the epic journey.

  33. But apps and platforms are proliferating so rapidly

  34. Data from Wikipedia

  35. Mary Meeker Kleiner Perkins

  36. There’s no way the traditional route of relying on IT will get you to this new destination.

  37. So what’s the native wisdom?

  38. Companies who are succeeding

  39. learned that you need to join your IT team with the world of developers

  40. IT Apps Developers

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