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Content marketing is a technique where valuable content is created and distributed to those who need it, then later it is promoted through social media, online media, printing media, or television.<br>
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CONTENT MARKETING FOR DIGITAL MARKETING Presented by :Vaishnavi Raut
Content Marketing Content marketing is a technique where valuable content is created and distributed to those who need it, then later it is promoted through social media, online media, printing media or television.
Content Marketing Meanings • Combination of traditional and modern marketing is also called content marketing. content is promoted so that users can get information about some product. • The content should always be such that the audience can be attracted by watching or reading your content and it can get complete Knowledge about the trends of the industry. • In other simple words, you can say that doing your content marketing and sharing or publishing the created content on different platforms so that the information of your content can reach as many people as possible is called content marketing.
Content Marketing Example Info-graphics Web-Pages Text Videos Podcasts
Info-Graphics • Infographics is an elongated or tall graphics, means the image on which the text is written, that product or service is defined in the form of the image itself, it is called infographics. • Or you must have seen these types of images inside local shops, TV, market or Ads, which have the symbol of that product or that company which gives information about that particular product. • The biggest advantage of this is that these images are very attractive and it is very easy to understand them.
Web-Pages • There is A lot of Difference Between A Normal web pages and a content marketing web page because if any web page is not written well and it should not be SEO optimized. • So marketing the content of that page or the web page is useless . So if you have to attract people to your web page then you have to optimize and optimize the web page by writing it well Only then your content will come in the ranking and it is also very good for the brand.
Text • Text is a very good and useful way to do content marketing . • Because even if you write the content in the form of text. You Can attract the users towards you. • Story , Theory , Quotes and Paragraphs can also be placed in text content . Because we can create all this in the form of text.
Videos • The best method to do content marketing is in the form of video .Because videos are more useful and attractive than text. • With this Customers are able to know your content in a better way because anyway nowadays people like to watch more videos instead of reading text. • If you add video clip with text then it becomes easy for the user to understand. • Like if you want to sell a product then you try to explain that product through video along with the content in your blog then it becomes even more attractive for the users. • By marketing video content the awareness of your brand also increases.
Podcasts • Podcasting is also the best way of content marketing because it can also display the contents in front of the people In a good way. • This also increases the publicity of the brand. • In podcasts you can convey point to the people through audio. If the matter is put in the Right way , then people also listen carefully and share further.
Why use Content Marketing • In Todays Era the trend of Digital Marketing is all over the world and this competition level is Increasing day by day. • After seeing all this it can be inferred that technology may change but the basics of content marketing are never going to change. • If you want as much as you want in the Era of this trend. Then you will have to change with The times.
Awareness • It is Very Important to make aware of content Marketing means to convey the information of your services and products to the people that you also have a products. • Always make people aware of your service or Product in that you can mention your brand logo and name in image , audio , video.
Research • Research is also very important for content marketing because once the customer comes to know that there is also a solution to his problem then he will do research to educate himself. • Let us understand this with the help of an Example: • Like a car buyer does research related to different cars to get a new car so that he can know which one is right for him.
Consideration And Buy • Whenever someone take something , the customer definitely comprehends it so that they can get the right thing. Therefore always understanding according to the requirement of the user you can tell them by comparing your products. • In the last if the customer or users has compared the product the he take the product which he needs. • To take its decision we have to help through content marketing.
Requirement of Content Marketing • If you want to make career in content marketing . Then you must have creative ideas along with writing skills. • In the career of content marketing you have to pay attention to marketing , branding ,visibility , content creation , by designing the strategy of ads compaign . • The more you run better ads compaign according to the knowledge the most customers watch your content carefully.
Content marketing Strategy • Content marketing strategy means that you can start any work if you have not prepared plan for it , then you can never get good results . Therefore it is very important to have a content marketing Strategy to get good results. • First of all , you have to install the target. • After this sign the key performance indicators. • Now you have to know the audience what kind of content they like . Then prepare the content Accordingly. • Now Create and Publish the content. • Promote your content or Products after it is published.
Benefits Of Content marketing • If your content is strong then there is every possibility of increasing the traffic of your site. • It also increases social followers. • With this the customers will have confidence in your brand and the reputation the brand also increases. • If the content is good then the users trust on the site also increases and if your site gets an inbound link then the domain authority increases. • Increasing domain authority increases ranking in search engines. • The chance of getting Backlinks increases.
