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英文 四 100102201 游靖雯 100101007 林 若瑄

英文 四 100102201 游靖雯 100101007 林 若瑄. Asia Pacific a world leader in the MICE industry. Singapore Japan Korea Hong Kong Taiwan India Malaysia. 680 Million USD!!. Target. Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities.

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英文 四 100102201 游靖雯 100101007 林 若瑄

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  1. 英文四 100102201 游靖雯 100101007 林若瑄

  2. Asia Pacifica world leader in the MICE industry • Singapore • Japan • Korea • Hong Kong • Taiwan • India • Malaysia 680 Million USD!!

  3. Target Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities. • Keybuyers • Planners • Decision-Makers • Ex.Garmentmachines,bakery…

  4. MICEAsiaExpoinSingapore • Recentvenueandrestaurantopenings • Guidesonhowtorunevents • Eventconcepts • Socialmedia • Howtonegotiatewhenchoosingvenues • Decidingonlocationsforeventsandgeneralbuyingtips • Runningandgrowingasalesteam • Marketingforevents …etc

  5. MICE industry enters a bustling periodHowtobeeye-catching! HRH Communications officer gives suggestions on successful promotion! • Bothpersonallyrelevantandimpressive • Investinhightechnologyandhumanresource • Understandclient’scorporateculture

  6. Example • Recruit graduates for IBM • Giantscreenatcampustheatre • Showmovie-likevideo • High-techstagepresentation Result–someofthestudentswantedtoworkfortheemployerforever!!

  7. MICE Growth & Income in Thailand

  8. Bravo Thailand！-The money that came $MICE contributes 8.95%of Thailand’s overall tourism market & 0.6% of its national GDP In the year 2012… $895,224 visitors $2.66 billion US dollars of industry revenue (79.8 billion NT dollars)

  9. The money yet to come-Mr. Sridama’s new year resolutions for 2013 • 3Strategies of TCEB (Thailand Convention and Exhibition Bureau) • Penetrate new markets • International market: develop potential 2nd tier cities, build • longstanding presence in major cities • Domestic market: develop new MICEcities, work closely with private sectors and local business communities

  10. The money yet to come-Mr. Sridama’s new year resolutions for 2013 • 2. Build a network of strategic alliances • Collaborate with international MICE agencies, ex: IAPCO, MPI… • Collaborate with industry bodies • Expand airline partnerships

  11. The money yet to come-Mr. Sridama’s new year resolutions for 2013 Some thoughts… Business platforms are great, but would they still be effective when there are simply too many platforms? And if the meetings are over-commercialized, wouldn’t people lose sight of the real focus? • 3. Position the industry to compete effectively in the upcoming • single market of the AEC (ASEAN Economic Community) • Report the findings of ‘MICE Health Check’ • Prepare private sectors for economic integration • Organize regular training programs for MICE operators • Establish a MICE industry working group, ex: PR

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