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Digital Strategies in Europe

Digital Strategies in Europe. The Point of View of the publisher. Dr. Johann Kempe, VP IT, Verlagsgruppe Georg von Holtzbrinck, Germany Editech 2010, Milan, June 25th,2010. Landscape in Germany: Market is in an early stage but E-Books are gaining ground. Wholesale Retail. Distribution.

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Digital Strategies in Europe

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  1. Digital Strategies in Europe The Point of View of the publisher Dr. Johann Kempe, VP IT, Verlagsgruppe Georg von Holtzbrinck, Germany Editech 2010, Milan, June 25th,2010

  2. Landscape in Germany: Market is in an early stage but E-Books are gaining ground WholesaleRetail Distribution Devices Publishers … … … … E-Book sales currently less than 1% Simliar buying behaviour as with p-books

  3. More Changes to Come To watch • Consumer • Always on and in the Cloud • More interaction e.g.collaboration, UGC, social media • Processes • more flexible, cost-efficient & channel-specific production • BPR and more automation • Technology • New Devices and Convergence • Better Search and Profiling • Customer Orientation and Analytics • Multimedia • Personalized and contextual marketing • Author • Author relationship managment • Self Publishing • Market • Fierce competition • Big international players • More e-Books • Content • Enriched eBooks • More aggregation and syndication / Multimedia • Content coop with other business partners Editech 2010 - Dr. Johann Kempe

  4. Rights Acquisition Content Development (Production) Content Repository Marketing Sales & Distribution The Digital Transformation affects the whole Life Cycle Author Relationship Management Rights for different media types Royalties and royalty models Contracts and clearing Territory rights … XML – first XML – last DTD Conversion Digitalization ISBN/ DOI Type setting Formats … Storing Tagging Metadata Multimedia (Audio, Video) … New sales channels SEM, SEO Viral marketing Business models … Devices Interoperability Standards Applications DRM Accountability Business models Sales figures … eBook evolution vs revolution - June 2009 - Dr. Johann Kempe

  5. Example Publishers need a flexible digital infrastructure: multi-channel, multi-device, multi-format Printing Warehouse Logistics Retail Book Trade Department Stores Amazon The World of Printed Books The World of Digital Books 1) Online Portals Type setting, converting, digitizing DAD(Digital Asset Delivery) DRM 2) Online Libraries MAM DRM 3) Online Shops XML DebtCollection … eBook evolution vs revolution - June 2009 - Dr. Johann Kempe

  6. Example All Media Becomes Social Editech 2010 - Dr. Johann Kempe

  7. Grazie per la vostra attenzione!Thanks for your attention! eBook evolution vs revolution - June 2009 - Dr. Johann Kempe

  8. Contact • Dr. Johann Kempe • Senior Vice President IT Gänsheidestr. 26  D-70184 StuttgartPhone +49 89 12 99 82-50 johann.kempe@holtzbrinck.com eBook evolution vs revolution - June 2009 - Dr. Johann Kempe

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