How to Build a List of 1000 Leads

1. 1 AUTONOMYBOOSTER.COM 1

2. 2 "REACH THE HEIGHTS OF EXTREME PROFITABILITY BY FOLLOWING A ROCK-SOLID, WELL-PLANNED AND SYSTEMATIC APPROACH TO BUILDING YOUR ONLINE BUSINESS FROM THE GROUND UP!" Before We Dive in, There’s an Offer that I will reveal at The End. AUTONOMYBOOSTER.COM 2

3. 3 Earnings Disclaimer Every effort has been made to accurately represent this product and its potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not purport this as a “get rich scheme.’ Any claims made of actual earnings or examples of actual results can be verified upon request. Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions. Materials in our product and our websites may contain information that includes or is based upon forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current events. They use words such as ‘anticipate’, estimate’, ‘expect’, ‘project’, ‘intend’, ‘plan’, believe’, and other words and terms of similar meaning in connection with a description of potential earnings or financial performance. Any and all forward-looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s. In fact, no guarantees are made that you will achieve any results from our ideas and techniques in our material. AUTONOMYBOOSTER.COM 3

4. 4 “List Building” Putting Your Opt “List Building” Putting Your Opt- -in List Building in List Building into into Overdrive Overdrive “The Money is in the List!” If you had a dollar for every time you've heard that said, well, you'd already have your fortune. Without a list of responsive customers, you are not going to be very successful in online marketing. If you've been involved in internet marketing for any length of time, you should already be aware of the importance of list building. For those of you who are new to internet marketing, you should be aware of this also, but if you have not heard the phrase "The Money's In The List!!", then you need to wake up! Do I Need a List? Do I Need a List? I have been asked this question time and time again and each time I answer it I shout it out louder and louder…Simple Answer… Yes! • Builds loyalty and repeat business • Quickest and most direct method of communication • Immediate, repeatable and measurable results • Easy and not a lot of tech skills required AUTONOMYBOOSTER.COM 4

5. 5 • Helps turn leads into customers • Very affordable • Positions you as an expert Elements of List Building Elements of List Building There are really only about 10 different elements to list building. Some of these elements we have discussed in previous chapters and others we will go more into depth as we get into other chapters yet to come such as getting targeted traffic which will be revealed in the Next chapter of this book. 1. Identify your market. 2. Identify their problem. 3. Get Domain & Hosting. 4. Set up simple website. 5. Create free irresistible offer. 6. Set up follow-up message series. (Autoresponder) 7. Get targeted traffic. 8. Let them know how you can solve their problem. 9. Ask for the appropriate action. 10. Build relationships. AUTONOMYBOOSTER.COM 5

6. 6 Is the size of my list Important? Is the size of my list Important? YES and NO… The answer really depends on how well you manage the size of the list you have. What should you be looking for? • Quality- Very specific & targeted list of opt-ins with well-built relationship between list owner and opt-in. • Quantity- Number of Qualified targeted opt-ins with well-built relationship between list owner and opt-in. Personally, I am looking for both, and so should you! When you are building a list, it is all about quality and not quantity. Sure, you can send out a newsletter every day, but soon people are simply going to begin deleting your emails. This is because they are being solicited every day and they get tired of that very quickly. What you accomplish by doing this is you create a list that is unresponsive and that is not how you are going to make any money. Plus, you will eventually have a list with no emails on it! The key is responsiveness. It is much better to have a list that has 2,000 responsive customers than a list with 20,000 names and no responses. Once you begin building your list, you will Double Opt Double Opt- -In List This is a clean list of targeted email addresses of people who are really interested in receiving the emails from you. In List You want your list to be built up of people who are interested in your offers. Make sure you have their consent beforehand. AUTONOMYBOOSTER.COM 6

7. 7 This is not really anything complicated at all but something I feel is very important to your list building success. It is nothing more than the visitor opts in to your squeeze page for your offer. The visitor is sent an email verification requiring them to confirm they indeed want to receive emails from you. It is permission based marketing. You are given permission to send further emails. The subscriber will receive an email in their inbox similar to the example below. Response Required Subject: Response required, confirm your request for information #1 Way to Build a List #1 Way to Build a List Create a product and have JV Partners drive traffic to your product by recommending your product to their list of subscribers. Now it is going to be more than just creating a product. You may want to re-visit the chapter on creating your irresistible offer as the same will apply to creating this product. It must have high value and something that will be properly positioned in the minds of your customers. But once created you will use the number one method of generating traffic to your product and building a very good targeted list of subscribers. AUTONOMYBOOSTER.COM 7

8. 8 Create separate lists – One for those that just took the free offer, one for front-end buyers only, one for OTO buyers, etc. TIP: make sure you have a free offer to use to capture names and emails of those not interested in purchasing your product. These are leads for future sales. Take advantage of all of the traffic that is being sent your way through your Joint Venture partners. Know Your Lists, Who’s On Them, and What They Bought Below is a flow chart of gathering names and emails and how to segregate your subscribers to effectively know exactly who is on your list and what they purchased or did not purchase. AUTONOMYBOOSTER.COM 8

9. 9 List Building with Webinars & Teleseminars List Building with Webinars & Teleseminars Using Teleseminars and Webinars in your strategic marketing plan is a quick and easy way to build a list How do I Promote My Webinar? How do I Promote My Webinar? •Blog post promoting your webinar •JV partners promote to their lists •Post a link to your webinar sign-up page on related forums AUTONOMYBOOSTER.COM 9

10. 10 •Comment on related blogs. •Paid advertising. Promote your event using PPC •Social Network sites such as Twitter and Facebook, Squidoo •Press releases •Google Buzz •Promote your events through solo ads. •Promote through forum marketing In order to get going with a webinar or teleseminar you will need to find a good software program that will enable you to set up your event. A couple that I recommend you trying out are; Http://www.instantteleseminar.com http://www.webex.com http://www.gotowebinar.com Again, I have created a flow chart to show you the flow process of building your list through webinars or teleseminars. AUTONOMYBOOSTER.COM 10

11. 11 List Building by Using a List Building by Using a Squeeze Page Squeeze Page Creating a Powerful Squeeze Page A squeeze page is a one-page website specifically designed to entice people to give you their email address. Providing consistently great content in your messages is the key to turning your subscribers into raving fans. Before you can develop that relationship, however, you have to get them to subscribe. By convincing people to subscribe, and helping them by making it as simple as possible, you can bridge the gap between a website visitor and another soon-to-be-devoted reader of your email marketing campaigns. This builds a quality list in return for a free gift or “giveaway” product. Again, same things apply to your free give-away product as they do to products discussed in the chapter, Creating Your Irresistible Offer. Getting them to subscribe to your list is the first step toward turning them into good buying customers who will buy from you over and over again. I feel that this method is something that really needs a bigger look, so let’s spend some time on creating a powerful squeeze page for list building. AUTONOMYBOOSTER.COM 11

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13. 13 5 Basic Elements of a Squeeze Page 5 Basic Elements of a Squeeze Page 1. Create a strong headline. 2. Have a simple, clear design. ▪ Text: Create a simple, mostly white page with a table border, headline, a few bullet points, and opt-in form, with a clear concise call to action. ▪ Video: Great option and usually will provide higher conversion. ▪ Graphics: Keep simple and test. 3. List the most important benefits (not features). 4. Have a prominent opt-in form. 5. Have a clear & strong call to action. You only have about 3-5 seconds to grab the attention of your visitor and get them to want to read more. You have to grab readers, convert them into prospects, and maintain their attention all in a matter of seconds. If you do not achieve this quickly, efficiently and effectively, people will simply click away without giving it much thought. Your efforts are wasted if you fail to get your visitor to read the rest of your squeeze page and get them to take the required action you desire them to take. AUTONOMYBOOSTER.COM 13

14. 14 Squeeze Page Headline The headline is probably the most important aspect of a squeeze page. It needs to be compelling & benefit-laden. It needs to create a burning curiosity for your visitors to read more. A headline has two purposes only: ▪Grab attention ▪Compel further reading. •Develop your headline by using the most important benefits of the offer. •At its essence, a compelling headline must promise some kind of benefit for the reader in trade for the valuable time it takes to read more. •It must grab the reader’s attention. The true purpose of a headline is not to summarize or advertise the website. It’s simply to get people to read further. If a headline does not achieve this quickly, efficiently and effectively, people will simply click away without giving it much thought. AUTONOMYBOOSTER.COM 14

15. 15 The Amazing Hook The Amazing Hook The hook must be amazing. Formulate a hook by researching exactly what your customer would want if you delivered the perfect product. Your hook needs to arouse your audience’s burning curiosity and FORCE them to listen. It is your slant, your uniqueness, which no-one else has. Without the hook there will be no catch. A hook is a uniqueness of your offer. What makes your product or service so unique that they just have to buy from you over the top of anyone else? Don’t be afraid to sell the “magic pill” if you can deliver on your promise. AUTONOMYBOOSTER.COM 15

16. 16 Use Verbs That Direct Your Visitor Use Verbs That Direct Your Visitor You will do well if you paint a vivid picture in the mind of your visitor by the use of action words. The more vivid the picture is, the more compelling the headline will be. For example, write a headline like; “Zoom Past Your Competition!” will be better than: “Discover How Your Competition Stays Ahead!” By using the word zoom over the word discover you are helping them envision the picture of them flying by the competition instead of working hard to discover how the competition is staying ahead. With the second headline In their mind they will still see the competition staying ahead of them instead of how they are going to go past the competition. AUTONOMYBOOSTER.COM 16

17. 17 Direct your visitors and take them by the hand by using headlines that begin with the words “Earn,” “Discover,” “Find,” “Read,” “Get,” “See,” “Claim,” “Visit,” “Join,” “Sign up”, etc. Simple and Clean Design Squeeze Page Design Simple and Clean Design Squeeze Page Design Each element of a squeeze page has its place, but the key is to create a professional and visually appealing page without being distracting. Any distractions at all and the person is going to leave. I like to say, “Just because you can does not mean that you should!” Just because you may be the world’s greatest graphic artist does not mean you should litter your website with graphics. You want people to sign up, not to be in awe of your graphics. Create a simple, mostly white page with a table border, headline, a few bullet points and opt-in form, with a clear and concise call to action. No banners, no AdSense, no outside links, no pop ups. All of these things are just begging your visitor to click on and take them to a place you are not intending them to go to at this point. If the intention is not to get them to sign up then why did you bring them to this page in the first place? If you give the visitor too many choices they will just leave in confusion. You should include a privacy policy and contact information. It helps build trust and people expect to see it. I recommend that you make sure that these links open up into a new window that allows them to close it out and still remain on the squeeze page. It is just there to add the added trust factor. Here are three key things you will want to include in your website privacy policy to reduce your risk of getting sued or targeted with some kind of a AUTONOMYBOOSTER.COM 17

18. 18 government investigation. 1. First you should always identify how you will protect the privacy of your website visitors and customers. This will help with the peace of mind. 2. Identify the types of information you collect from your website visitors and customers. 3. Not only do you need to let them know what information you collect, you also need to explain what you do with the information you collect from your website visitors and customers. Of course each website will be different and depending upon the type of website you run, where you are based, and where your website visitors and customers are located, there are additional issues you will want to address. But each of the three items above is an important part of any website privacy policy. Now in no means is this legal advice as I am not a lawyer and I do recommend that you check out all of the rules for your particular website and locations. There is always the possibility that contacting a lawyer to help in this area is possibly your best option of protection. When it comes to keeping your squeeze page clean and simple I am not telling you to not use graphics on your squeeze page. What I am telling you is that always only use what is needed and always test. If the squeeze page converts better without graphics don’t be offended that the visitors don’t appreciate your hard work or the money you spent on the graphics. Learn to accept and just work towards higher conversions. Always take a “no fluff” rule when writing your squeeze pages. Highlight the best benefits to make it clear what's in it for them. You want them to make a quick decision to sign up, and the text on the page needs to reflect that. AUTONOMYBOOSTER.COM 18

19. 19 Bulleted List of Main Benefits Bulleted List of Main Benefits Answer their question, “What’s In It for Me?” "I can help.” Remember those 3 simple words and you will see results. You need to give the visitors a reason to subscribe. They need to know that they have found the solution to the problem they came searching for. Not only is there a solution to their problem, but you have the solution. Identifying the problem is not enough. You have to show the reader that there is a solution and that you have it. You can do this by pointing out the main benefits they will receive if they choose to take action. Benefits let your visitors know that there is a solution to their problem. Benefits are not the features…. Features are factual information, benefits, are the results of features. Don’t overdo the list. Keep it simple and use and focus on your main benefits. You need to make sure that you are giving your visitor a good reason that explains to them why they should make room for you inside their already cluttered inbox. Remember, your visitors haven’t yet experienced the value you’re delivering. Your visitors don’t know you yet and you have to give them a reason to trust you with the value they are about to give you in return for the value you are offering. That value being thee all important name and email you are asking for. AUTONOMYBOOSTER.COM 19

20. 20 The Squeeze Page Opt In Form The Squeeze Page Opt In Form Opt-in form – It's not a squeeze page if people don't have a way to take action. Your opt-in form should always be above the fold – Put the form in a prominent location. People seeing your page should be able to make a decision without having to scroll down. Above the page is easily described as anything that the visitor sees on your page when the page first opens up on their screen. It is everything seen without scrolling. There may be times you need to have a long Squeeze page to get everything said that needs to be said to get the conversion. If this is the case make sure that you include a place for them to enter their information in more than one place on the page. Place one above the fold, and the other below wherever it makes sense. Remember the K.I.S.S. rule when creating a subscriber box. Keep it very simple and only ask for the information you have to have. Ask for your visitor’s first name and primary email. If you are going to ask for phone numbers and addresses then you better be able to show that you have a very good reason for asking for it. An example may be when you have to ship a CD or any physical product that requires a shipping address. Only ask for the information you need most! AUTONOMYBOOSTER.COM 20

21. 21 Clear and Concise Call to Action Clear and Concise Call to Action The final step in creating a squeeze page is getting the visitor to take action. Identifying your market, determining their problems and letting them know you have the solution, is not enough. If you are giving them something of quality, then you are doing them a favor by letting them know exactly how to get it. Too many people will do the job right up until it is time for the call to action. They forget to tell the visitor what it is they want them to do. Now one would think that this would be pretty clear in the visitor’s mind what you want them to do. Never assume this to be true. There is always somebody that does not get it. Maybe they are brand new to the internet. I know that is hard to believe but there are new people coming online every day that do not understand exactly what they are being asked to do. Tell them more than once, and do so clearly. Their purpose is to get what you are offering, and your purpose is to get their information. You have to make them act and you need to create a sense of urgency. There are many ways to create a sense of urgency. You can limit the supply or tell them it won’t be long before you begin to charge for the offer they are getting today for free. Tell the visitor exactly what action you want them to take. Make it very clear and concise. Keep the choices simple: either signing up or clicking away. Be specific. Let them know they don't have to put up with their problems for another day. You can solve them right now. Example of a call to action may be: AUTONOMYBOOSTER.COM 21

22. 22 Your competition has been running over top of you for far too long. It is time to put a stop to it right now…. Simply enter your First Name and Primary Email in the provided form to the right. It is time for you to rise up and be seen! When creating a call to action button: Avoid “SUBMIT NOW!” Many people do not like the word submit. It is a turn off and should be avoided. Example of a squeeze page Example of a squeeze page You will notice the following squeeze page is very clean, simple and easy to follow. Everything is above the fold right in the immediate eyesight of the visitor. AUTONOMYBOOSTER.COM 22

23. 23 Always test and track your results! Always test and track your results! Always test your squeeze page and make improvements that will help you get better conversions. Never settle for poor results. The trick here is to test to find what works best, stop what doesn't work, and improve what works to increase conversions. Squeeze pages can be designed only with text, but you can also try graphics, images, video, and audio. What’s keeping you from creating a squeeze page right now? List Bui List Building with Ad Swaps lding with Ad Swaps Ad Swap; Find a like-minded partner with a list size that is broadly similar to yours, and then you mail for the other person and they mail for you. •Like minded partner will send a message to their list letting their subscribers know what giveaways you have on your squeeze page and you do the same for their squeeze page with your list. •You provide each other the mails to send, with your link in there, already to go. •As you build a bigger list, you will be able to ad swap with other people who have bigger lists. •Always have backend strategy in place. AUTONOMYBOOSTER.COM 23

24. 24 Critical elements of an Ad Swap Critical elements of an Ad Swap •Equal traffic and exposure: Both parties ought to have an email list with a decent number of subscribers. In other words, both parties have an equivalent audience reach/traffic count. •Fair Placement and exposure exchange ads that are displayed in a similar fashion. If your ads are to be placed on a blog then both should be displayed in the same proximity. If your ads are to be placed in a follow up series they should be positioned in the same place in the follow up series. This makes sure everyone is getting the same exposure. •High relevancy ad/message MUST be relevant to the page or site where it is placed and vice versa for your ad partner. I think this pretty much speaks for itself. Make sure that you both have a targeted market for the others ad. • Remember always follow through on what you say. Do your part. Nothing will harm you more than not following through with what you are saying you are going to do. Think how you would feel if you send out an ad to your list and the other party fails to return the favor. Ad Swaps Drawback Ad Swap draw back; Now and again you will arrange a swap with someone that is not playing straight with you. They may tell you that they have a large email list and that their list is very responsive, when in fact they do not. AUTONOMYBOOSTER.COM 24

25. 25 Where to Find Ad Swaps Some of the best places to find ad swap partners in the IM niches are: •Joint Ventures section of the Warrior Forums •IMAdswaps.com •Outside of IM, you can find ad swaps by searching around your niche's top forums. List Building with JV Giveaways List Building with JV Giveaways Joint Venture giveaways, better known as JV giveaways, are events where internet marketers band together and give away products and services for free. Joint venture giveaways are a fast and easy way to build an opt-in email list for beginning internet marketers. The real power of JV giveaways lies in participating as a contributor or JV partner. The more you participate the better your product is usually positioned in the give-away. You will find that many give-away owners will remove your products if you fail to participate in doing your part in promoting the give-away. You can build a huge list in a very short amount of time by leveraging the promotional efforts of all the participants. As each sends out to their list your list will grow as their list members begin to opt-in to get your high value product you have included in the give-away. AUTONOMYBOOSTER.COM 25

26. 26 JV Giveaway Blueprint to a Big List JV Giveaway Blueprint to a Big List What You Need: •A quality hosting account (Lunar pages, Hostgator, BlueHost) •A professional autoresponder to manage your list (Aweber.com [recommended!], Getresponse, 1shoppingcart, Infusionsoft) •A gift of awesome value to give away: eBook, software, a video, a collection of web page graphics or templates, a free report, memberships to various websites, series of live webinars or teleseminars. oUse your imagination. oUse PLR if you do not have one of your own. •An image of your gift-The image must normally be uploaded to your website and be sized 120x150 pixels, but this may vary from one script to another. Go to the image submission area and check to confirm their requirements. Some scripts require you to upload your image from your hard drive on your computer. •A compelling title and description for your product-When writing your description and title you are usually limited somewhat on how much information you can include. You want to make every word in your title and description count. Include all of the relevant information about your gift. Just make sure you give your readers a reason to want to download your gift. AUTONOMYBOOSTER.COM 26

27. 27 •A lead capture page (squeeze page)-This is a page on your website with your reason why and benefits of needing your gift – and your autoresponder Web form (subscriber box). This is where you will be sending your prospects to sign up for your product or service. •A thank-you page and download page- These are the pages than king them for the action they took and the page they will be sent to that will have the product they just opted in for. These pages are also a great place to add any backend marketing strategies you have in place such as One time offers, and unadvertised bonus offers. •OTO page- This is a form of backend marketing that we talked about back in the backend marketing strategy chapter. You can substitute this page in the place of yours thank you page offering the now subscriber a chance to purchase from you. Make sure that your One Time Offer makes sense to the free offer they just took you up on. You may want to offer an ebook and your one-time offer is the Private Label Rights to the ebook. It just needs to make sense that it is the next step your now subscriber should take to further help solve the problem they are looking to have your product solve. •Follow-up email series-Miss this and you have left a lot of money on the table. Again, this is a form of backend marketing. Your follow up email series allows you further pre-selling potential. It allows you to go into more detail about the offer you want your new subscriber to purchase. AUTONOMYBOOSTER.COM 27

28. 28 Start a blog The quickest way to have a presence online is by installing a blog. A WordPress blog is preferred, due to its user-friendliness and its ability to be customized. •Put an opt-in box on your blog oCreate an opt-in box, where people will enter their names and email addresses. ▪Text widget on your blog ▪ Exit Pop •Build a large blog readership. oConsistency is the key; If you’re posting quality information on a consistent basis, or if you’re adding videos and audios that help your niche to learn something new or to engage their imagination, you will get people signing up for your list •Guest post on other blogs and promote your offer or link back to your blog. Generating Traffic to Your Landing Page AUTONOMYBOOSTER.COM 28

29. 29 Unfortunately, landing pages are not a case of 'build it and they will come'. Simply having your landing page up and running is not enough to start making money – you need to make sure people can find it. One way to do this is with SEO – Search Engine Optimization. Another is with social media marketing which will involve building lots of fans and followers on Twitter and Facebook and then shouting out to them. Just one problem: those strategies both take a lot of time. The goal of this book is to get you 1,000 subscribers in 1 month. You just can't do that with SEO – but the good news is that we're going to prove that you don't have to use marketing techniques to quickly build a huge list of subscribers. Solo Ads and Ad Swaps One option you can use is solo ads or ad swaps. We mentioned solo ads earlier in the book – this is when you send an e- mail out to someone else's mailing list usually for a fee. Unfortunately, we also said this wasn't a good way to make sales and conversions because those people wouldn't know you and thus might resent you contacting them. So why is this here? Well the good news is that this strategy is useful for growing your list. While you shouldn't use ad swaps to generate income, there is no reason they can't be used to grow your own list and then to monetize that subsequently. AUTONOMYBOOSTER.COM 29

30. 30 Ad swaps meanwhile mean that you're swapping your mailing list with someone else's. This is a more advanced method for when you already have your list that you can grow it – but in the meantime you can use ad swaps by trading something else. How about writing content for someone or promoting their product in exchange for a shoutout? The best way to use this system is to find a big name blogger or internet marketer in your niche who already has a great reputation and then to ask them to help you reach out to their audience. This can be highly effective because it means that you don't just get the exposure, you also essentially get a testimonial from someone who has already done the ground work building up trust and loyalty. How do you find these big names to ask? Look for blogs that are successful in your niche with email newsletters and just ask. A lot of success when it comes to digital marketing and the web generally is just about being ballsy enough to put yourself out there and make connections. AUTONOMYBOOSTER.COM 30

31. 31 There are also ad swap marketplaces such as http://safe-swaps.com which is primarily for email swaps. Another service is called Udimi (https://udimi.com )where you can buy solo ads from sellers. PPC PPC stands for 'Pay Per Click' and is a form of advertising that you can use to get immediate visitors to your landing page. The idea behind pay per click is that you only pay if someone clicks on your ad. This is great news because it means that as long as the people visiting your landing page are converting well, you will get guaranteed results for the amount you spend. To make PPC work, you need to use ads that are upfront and forthright. Say right in your advertising message that the ad is for a free newsletter in X niche. This way, the only people who click on the ad will be people AUTONOMYBOOSTER.COM 31

32. 32 who might be interested in signing up. That means no wasted cash on people who are just going to leave your landing page right away. Another strategy is to advertise your free incentive. 'Click here to get a free ebook on X'. Again, the only people who click will be people who are interested in what you're offering meaning that you won't waste any cash on unsuccessful ads or clicks. There are two particularly PPC networks. The first is 'AdWords' which puts your ads above the search results on Google and the second is Facebook which places your ads in the sidebar on Facebook's Home Feed. Google ads are great because the people who see them will be actively looking for whatever it is you're looking for. If you market your mailing list as a 'course' then you find people are actively searching for 'finger painting courses'. If that's your niche, then you can pay to appear as one of the 'sponsored ads' for that particular search term and this will help to bring lots of people who are interested in your subject to your page. What's more, those people will be interested in signing up right now – that's where the real value of AdWords lies. Another useful thing about Google ads is that they help you to test out the keywords that are most valuable. If you will later be doing SEO, then you can use this strategy to find keywords you know will help you to build your list/make sales. Facebook meanwhile allows you to target your audience in a different way. On Facebook, you look at the details that users have given about themselves to identify viable targets. For instance, if you are writing about wedding dresses, then you will likely want to approach engaged women AUTONOMYBOOSTER.COM 32

33. 33 who are in a certain age bracket. You can do this through Facebook ads and thereby ensure that specifically those people are seeing your ads. Which platform is better? Neither of course – it all comes down to which works best for your particular niche. Try both and stick with the one that works. Of course you could also try display advertising (which can also be PPC) which will appear on websites and blogs in your niche. These are less targeted but they allow you to use graphics to make your ad more enticing. AdSense is the name of one of the most popular display ads networks. AUTONOMYBOOSTER.COM 33

34. 34 Forums and Communities Another strategy is to reach out through forums and communities in your niche. If you can find a forum that discusses the subject you're dealing with, then posting and telling them about the fantastic free ebook that can provide them with tons of great information is one good strategy. Alternatively, you can try reaching out to a forum that you are already a member of. This is an excellent strategy if you already have some clout there and if you're already spent some time building up a reputation. That way, you will find people are more likely to sign up because they know that you provide good quality information and because they want to help out – feeling as though they have some kind of relationship with you. In addition, most forums allow you to insert a “signature” which is embedded on the bottom of all your responses. This is a great opportunity to add a call-to-action with your landing page URL. AUTONOMYBOOSTER.COM 34

35. 35 The forum signature above is an example taken from the Warrior Forum. Forums these days are in relatively short supply but Google+ communities and Subreddits can still be very effective. Content Marketing Another strategy is to use content marketing. Content marketing is a huge subject and really is involved in every other aspect of digital marketing. Essentially though it boils down to using content in order to bring people to your site and to demonstrate your worth/gain their interest, trust and loyalty. Content marketing often works by gradually establishing yourself as a thought leader in your niche through consistent, high-quality blog posts or articles. At the same time though, content marketing can also be effective immediately if you know how to use it correctly. Here, you just need to create one very high-quality blog post or article and publish it on your own site, on social media or even on someone else's site. This article should be long, in-depth and should provide real value. What's more, it should utilize a headline that makes people really interested and want to click. Don't be cynical and try and 'dupe' people – look for a genuinely unique and interesting angle on a popular subject and think about what you would click. AUTONOMYBOOSTER.COM 35

36. 36 Now share the link to that article or blog post on Reddit, Digg, Google+, LinkedIn etc. and make sure that you include in it a link to your landing page. This way you can then refer everyone who found the information useful, interesting or helpful to your free mailing list where they can get much more like it. A successful Reddit post can easily generate hundreds of thousands of visitors to a single page in no time at all – as long as it's genuinely interesting and provides real value. If you do that, you can then convert a lot of those visitors into subscribers who will be very eager to hear what you have to say in future. Know Your Audience Note that the users of Reddit can be very savvy and if they suspect you're just trying to promote yourself, they might take offense. While landing pages have been shown to work and can be highly effective with the right type of customer, it's important to know your audience and to tailor your approach accordingly. If you're using Reddit to bring in a more high-brow audience for example, then you might not want to direct them to your landing page – instead it can make more sense to simply add your opt-in form to the bottom of the article and to be less pushy. AUTONOMYBOOSTER.COM 36

37. 37 Monetization – How To Make Money From Your List So now you have your landing page and opt-in form and you're successful driving traffic there… congratulations! Keep this system going and use all the methods discussed in the previous chapter and you will be well on your way to 1,000 subscribers in the month – just make sure you keep posting and remember to be 100% committed to this working. Consistency is key to success. But most people don't want a mailing list for the sake of having a mailing list… most people want to make money from it! So how do you do that? How can you make money from your newsletters? Here are a couple of options… AUTONOMYBOOSTER.COM 37

38. 38 Affiliate Marketing The easiest way to start making money from a mailing list is with affiliate products. What this means is that you will be encouraging your visitors to buy particular products and then getting a commission on those sales. Often these products will be digital products – meaning ebooks, courses and the like. These work great because often you can get as much as 50% and all the way up to 100% of the commission. The product creators don't mind giving that much away because as far as they're concerned these are all extra sales that they otherwise would not have made. If you're looking for these types of products then try JVzoo (www.jvzoo.com) or ClickBank (www.clickbank.com). Another option is to sell software which can in some cases offer something a little meatier for your list. If you would rather sell products, then a great place to look is Amazon. If you join Amazon's partner program (http://aws.amazon.com/partners/) you can sell their products and get a small commission on all kinds of things. AUTONOMYBOOSTER.COM 38

39. 39 This tends to be closer to 2-5% - but if you sell very expensive TV that's still a lot of money! Creating a Product The other big option is to create your own product. This means selling something where you get to keep 100% of the sale, which of course has a greater potential for profit. The easiest type of product here to create is again a digital product like an ebook, AUTONOMYBOOSTER.COM 39

40. 40 video course or something else that will have no overheads, no storage costs and no delivery charge. If you don't know how to write an ebook, then as mentioned earlier, you can do this relatively easily by outsourcing the process. Sites like Elance and oDesk let you do this, while you can also find writers on Warrior Forum and Digital Point Forums – which are forums aimed at digital marketers and webmasters. The best way is to create a more “fuller”, complete guide of your opt-in bribe offer. If subscribers subscribed to your list because of your initial bribe, then there’s a high chance they’ll buy your complete guide. Example, if your bribe was “Top 5 Photography Software”, your product could be “How To MasterPhotoshop”. Reselling If creating a digital product isn’t your thing, you could very well buy “rights” to digital products and resell them. The concept is simple – you purchase a product which contains some form of rights. Normally what is offered is resell rights, master resell rights or private label rights. Take a look at http://unstoppableplr.com/smauthority/ as an example of a private label product which can be resold. AUTONOMYBOOSTER.COM 40

41. 41 With private label rights, you can claim authorship without writing a single word. This method is a quick way to sell your own products without the heavy lifting and costs. Making Money from the List D i r e c t l y The fact that a mailing list can be monetized in so many different ways means that it in itself also has inherent value. You can offer to sell your own solo ads as it grows or to make sponsored shout-outs for instance. In fact, if you have been careful about the way you've collected your mailing list and if you have asked permission to share the details, you can even go on to sell your mailing list to others. This can fetch you a fairly good rate! The Art of Follow-Up and Sequencing AUTONOMYBOOSTER.COM 41

42. 42 Managing your mailing list means sending regular and high-quality messages that build trust and authority. At the same time though, you also need to avoid sending too many messages in too short a space of time you might actually end up frustrating and irritating your audience. What's more, you need to know the timing when it comes to your offers. To maximize your conversion rates, you want to involve a little build-up and excitement to build buzz around your product… When Do You Bite? Normally then, you don't want to launch straight into a sales pitch. Instead, you are going to build trust and authority first. The best way to do this is by providing value in the first few e-mails and by that way gaining your audience's interest and trust. Over time, if you have a 'big ticket' item that you want to sell, you should then start talking about your forthcoming product. Tell people that the item will be in short supply (this creates more desire because we always want things we can't have) and that there will be a limited window. You can give a reason for this to make it more effective (for instance: the secret is too valuable to give away to everyone). Having a 'launch event' works great in this context because it gives you something to build towards and because it increases excitement. This is your e-mail 'sequence' that will go from delivering value and building trust, to mentioning an exciting opportunity, to building up the excitement for your launch day. Essentially this is the 'AIDA' strategy again – Awareness, Interest, Desire, Action! AUTONOMYBOOSTER.COM 42

43. 43 An example of this in action might be to send the following four e- mails: 1 Personality Email Here you spend the majority of your time introducing yourself, talking about how you're excited to meet everyone, thanking them and even talking about your recent experiences. This makes you seem like a hum and that increases engagement and trust. Mention the product only very vaguely here. 2 Value Email Next up you're going to give some value. This could be a completely free e- book, a report or just a powerful tip in the e-mail. Show people that it is possible to get something other than spam in their e-mail and demonstrate just how much you know about your topic. Mention that for more value like this, you have an exciting product coming up. You can also mention your launch date and ask for feedback and ideas. 3 Product Email Now you're going to focus more on the product. Talk about how it is in limited supply, what it does and who it's for. Another added tip is to say who it is not for which is good for building trust and also increasing desire. AUTONOMYBOOSTER.COM 43

44. 44 4 Sales Emails Finally, go in for the kill – with a few e-mails tell people why the product rocks and warn them that time is running out for them to buy! Give them the direct link and mention after the launch that you still have a few available. More about the types of emails you can send later. One-Time-Offers and Upselling There is an exception to this rule however and a scenario where you will deviate from the normal process. This is when you are offering 'one-time- offers' (often called OTOs) that will be time sensitive. And a good time to offer these? Either: •Straight after someone has signed up to your mailing list •Or straight after someone has bought one of your other products (called upselling) This works incredibly well because at this point the person has shown an interest in what you're talking about and they have also overcome the psychological barriers of taking the time to fill out the form and sharing their information with you. In other words, they are susceptible at this point in time and as such this has been shown to be one of the most successful times to make a sale –especially if you apply time pressure in the form of an OTO. AUTONOMYBOOSTER.COM 44

45. 45 How Often Should You Email Your List? So how frequently should you be sending your messages? There’s no rule but as a general rule you should aim for once or twice a week. This way, you don't get 'forgotten' but at the same time, you aren't going to frustrate someone so much that they feel moved to unsubscribe. Of course, this can vary and often you will want to increase the regularity of your messages as you get closer to your launch date. At this point you can send a couple of 'reminder' e-mails closer to the date just to remind people they're running out of time. Another popular option is to offer an extended sale at the end of the launch when your product has run out – this is like giving people a second chance saloon and it's often a great way to pack in a few more sales. Internet marketing expert, James Schramko, shared a tip once where he said “Be the one sending emails, not reading emails”. This means emailing your subscribers more often. His theory is that the more emails you send, the more opportunity you have to add more calls-to-action, which then leads to more sales because you’re always bringing subscribers back to your website or offer. When Is the Best Time to Email Your List? Is there are good time or optimal time to email your subscribers? There really is no perfect time but Getresponse had done some tests to see responses of emailing on certain times and days. The following is an AUTONOMYBOOSTER.COM 45

46. 46 infograph that they had created. Do note that this is only based on their target demographic and market. Creating a Powerful Autoresponder Follow-Up Sequence The most powerful feature of any autoresponder service is its ability to create follow-up sequences. This is a way to basically “pre-load” your email messages and schedule it to go out on certain times and days from when your subscriber first signs up to your email list. AUTONOMYBOOSTER.COM 46

47. 47 Here is a sequence you can follow for an optimal autoresponder campaign: •Day 0 (directly after they subscribe) - A welcome message to welcome new subscribers and telling them what they should expect from your newsletter. ▪Day 1 - a free tip (do not sell anything yet) ▪Day 3 - another free tip or share an interesting blog post ▪Day 7 - more free content ▪Then once a week you can choose any style of email which is explained next. Types of Follow-Up Emails You Can Create What sort of emails can you send to your email subscribers? Here are a number of ways to get you started: •A tip. This is the easiest type of email you can send. Simply share one tip and expand on that. You could also share a “Top 10” with your list. •An interesting blog post of yours or another site’s •A video •A sales message - Promotional offer/special offer for subscribers only. •News/updates from you about yourself/your business or news AUTONOMYBOOSTER.COM 47

48. 48 about the industry •A rant. Let your heart speak out and let subscribers know how you feel about a particular topic. •A review. Why not share your thoughts about a particular product or service? Your subscribers will appreciate your opinion. Conclusion Still with me? Then congratulations, you made it to the end of the challenge! If you've implemented all these strategies and most importantly committed to the process then you can very realistically expect at least 1,000 subscribers by the end of the month. What's more, you'll have the tools and the skills necessary in order to start making money. Of course, there are many more aspects to building and using a mailing list and there are a ton of strategies and tips we haven't had a chance to go over here. What's more, is that email marketing and list building works best when you combine it with other forms of digital marketing and content marketing to really make your sales. Other forms of digital marketing can be used to drive traffic to your landing/squeeze page and increase your subscriptions that way. Overall, the process becomes a self-sustaining cycle with each element propping up the next. AUTONOMYBOOSTER.COM 48

49. 49 Social Media Marketing Content Marketing (blog posts, videos) E-mail Marketing Search Engine Optimization The idea here is to get them to sign up for more and more of your content gradually increasing their commitment to your brand and gradually becoming fans of what you do. They start by seeing a few posts and following you on Twitter and end up subscribing to your feed, then to your mailing list and then ultimately signing up for your courses or buying your e- book. You can even end up using your digital products to promote future products and reinforce the cycle further! This is the potential end destination for your list building and digital marketing, but for now just building a big list is a great place to start. AUTONOMYBOOSTER.COM 49

50. 50 Ressources AUTONOMYBOOSTER.COM 50