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„ EXSTRA” Expansion of Strategic Markets in Canada and the European Union

„ EXSTRA” Expansion of Strategic Markets in Canada and the European Union. General Goals. The EXSTRA-project has been established to develop business graduates who have a cross-cultural understanding of the diverse issues facing the countries of Canada, Austria, France and the Netherlands .

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„ EXSTRA” Expansion of Strategic Markets in Canada and the European Union

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  1. „EXSTRA”Expansion of Strategic Markets in Canada and the European Union

  2. General Goals The EXSTRA-project has been established to • develop business graduates who have a cross-cultural understanding of the diverse issues facing the countries of Canada, Austria, France and the Netherlands. • facilitate the exchange of ideas, collaborative projects and research among faculty and students.

  3. Main issues • Cross-Cultural Awareness and understanding the unique diversity issues in each country • Student Involvement with SME • Student Engagement • Understanding Communities(specific issues of host country and community) • Team Based Activities • Broad based activities(to include Non-mobile students) • Sharing Best Practice • Enhancing the international marketplace

  4. General Information • Duration: 2007 – 2010 • Partners CANADA: • Mount Royal College, Calgary, AL (LEAD) • Capilano College, Vancouver, BC • Okanagan College, Kelowna, BC • Partners European Union: • Ecole de Management de Normandie, F • Hogeschool Zeeland, NL • FHWien-Studiengänge der WKW, AUT (LEAD) • Eligible Programs: Entrepreneurship and Marketing & Sales

  5. Students Exchange • Implementation plan for the project uses a cohort model of exchange with one institution hosting at a time: • 12 Canadians / 9 Europeans per semester • in total 63 students over duration of project • Students at the hosting institution will have the opportunity to learn about three different areas represented by either the Canadian or European students. • In each of the exchange semesters, the host school will incorporate projects from the business community or non-profit agencies to explore strategic initiatives in the host institution’s region.

  6. Faculty and institutional experience • Sharing Best Practice • Share curriculum, pedagogical approaches and cross cultural expertise • Exchange of course materials • Organization of EXSTRA Symposium • Topic: Entrepreneurship in the context of Cultural and Social Responsibility • Date: October 30, 2008 • Contributions: Students, faculty, business partners (project results, research findings, perspectives). • Faculty exchange / Guest Lectures • Lecture of Kyleen Myrah (Okanagan) on “Strategic benefits/importance of using CSR/Social entrepreneurship“in fall 2008 • 40 non-mobile students

  7. What‘s going on • Selection process for outgoing studentsof the FHWien University of Applied Sciences of WKWApplication deadline: February, 28th 2009 • Fall Destination: Mount Royal College • Spring Destination: Capilano College • Implementation of Performance Measurement Tool

  8. Experiences - Learnings • Clear responsibilities of sending and hosting institution • Common understanding of project goals, procedure and schedule • Personal meetings to develop the project in detail and to review it • Feedback sessions with incoming students and with project partners • Sustainable partnerships

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