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Digital Marketing Classes in Pune- SIM

School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

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Digital Marketing Classes in Pune- SIM

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  1. SIM - SCHOOL OF INTERNET MARKETING Digital Marketing Courses

  2. Search Engine Optimization(SEO) Search Engine Optimization(SEO) SEO SEO - - SEO is the process taking step to help the website rank higher on google or any search SEO is the process taking step to help the website rank higher on google or any search engine engine • What are search engine and basics? Top Search Engine – 1.google 2.yahoo 3.bing 4.baidu 5.yandex • How search engine Work? a . White hat SEO b . Black hat SEO • Website – Mixture of coding, Image& content. • How to Register a Site? • What is SSL (Secure Socket Layer) • What is URL,Sub Domain &Domain? • Keyword – Any Query search in Search Box. • Types of Keyword - a. Generic Keyword b . Short tail Keyword c . Long tail Keyword

  3. • Introduction Keyword Planner Tool - Use to Discover new Keyword keyword research and Analysis • Keyword Density - no. of keyword/total no. of word of content *100% • Google Sandbox Effect – observation period of the google To check website has any technical Issue or Black hat SEO use. Time period – 2 to 3 weeks • SERP - Search Engine Result Page.

  4. On Page Optimization On Page Optimization Optimizing the part of your website to rank higher on google • HTML Basics • Meta tag Optimization • Title tag , • description tag • Indexing Status and Crawling Status • Keyword Proximity – Word in between keyword • Keyword Mapping - page allot for particular Keyword • Image Optimization – a . Alt tag – Provide better Image context description to crawler to indexing image . b . Image compressare - 1 . optimizilla - Reducing size of Image 2. Pingdom tool – to check loading time . It should be 2 to 3 sec. & max. 5 sec.

  5. • PA /DA checker tool PA /DA checker tool – – PA DA PA – – Page Authority Page Authority DA - - Domain Authority Domain Authority • 404 Error Redirect • 301/302 Redirection - a . 301 – Website has been taken Permanently. b . 302 – Page has been temporarily moved. • Canonical Link – To hide Duplicate content. • URL Structure and renaming • Anchor Text – clickable text in hyperlink. • Pre/post –website Analysis

  6. • Creating / Uploading Robots txt file • Robots meta tag • Creating /Uploading XML /HTML Sitemap • Content Optimization – Content should be unique, It should be quality content Use all important keyword should be 600 to 700 character in page. Use important link in your content. a. Bold & Italic tag • Head Tagging (H 1 to H6)

  7. • a. Some SEO tools and plug-ins b . Competitor Analysis c . Backlink watch d . Website speed analysis • Creating and uploading Google search console code • Google search console in Depth • Introduction to WordPress • WordPress basics and blogging Website

  8. OFF Page Optimization OFF Page Optimization • Introduction to Off page – Creation of backlink to help website rank higher on search engine result page. • Types of link –a . Inbound link b . Outbound link c . Internal link d . External link e . No follow link/ Do follow link f . Reciprocal link • Search engine submission

  9. • Directory submission • Social bookmarking • Article& Press Releases Submission • PPT and PDF Submission • Q/A and Forum Link Building • Comment Blog Posting • Image Submission

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